19 Best Hotel Reputation Management Software Of 2025
10 Best Hotel Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
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As a hospitality industry veteran, I understand how tricky it can be to manage a hotel's digital reputation. Positive reviews can bolster your brand and attract more guests, while negative ones, if not managed well, can potentially harm your reputation.
With hotel reputation management software, you can swiftly track online reviews, respond promptly, gain valuable insights, and improve your brand's image. It tackles key issues like dispersed online reviews, slow response times, and lack of actionable feedback. Here’s my complete guide to all things hotel reputation management software related.
What Is Hotel Reputation Management Software?
Hotel reputation management software is a specialized tool designed for hoteliers and hospitality professionals to efficiently monitor, manage, and respond to their property's online reputation. This type of software is primarily utilized by hotel owners, managers, and marketing teams to gain insights from customer reviews across various online platforms, such as travel websites, social media, and search engines.
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Using these tools, they can effectively handle negative reviews, accentuate positive feedback, improve their service based on customer sentiment, and ultimately enhance their hotel's overall reputation. It's an indispensable tool in the age of digital communication, where online reviews significantly influence a prospective guest's booking decision.
Best Hotel Reputation Management Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Birdeye Birdeye consolidates customer reviews across various platforms and allows you to respond to them in one place. | Best for multi-platform review collection | Free demo available | Pricing upon request | Website |
| 2 |  SurveySparrow SurveySparrow provides a centralized system to track and respond to reviews, so your team can maintain a consistent brand image and address concerns promptly. | Best for AI-driven insights | 14-day free trial + free plan available | From $19/month | Website |
| 3 |  ReviewTrackers The powerful user interface of ReviewTrackers hotel reputation management dashboard | Best for tracking online reviews and brand sentiment | Free demo available | From $59/month (billed annually) | Website |
| 4 |  Agorapulse Social media monitoring on the AgoraPulse dashboard | Best for social media monitoring and response | 30-day free trial | From $79/user/month | Website |
| 5 |  Podium Real-time insights on the Podium dashboard | Best for real-time customer interaction | Free demo available | From $289/month (billed annually) | Website |
| 6 |  ReviewInc ReviewInc hotel reputation management dashboard | Best for multilingual review management | Free demo available | Pricing upon request | Website |
| 7 |  INNsight A look at the dahboard of INNsight | Best for integrated marketing and reputation management | Not available | From $30/user/month (billed annually) | Website |
| 8 |  Canary Dashboard of the Canary hotel reputation management mobile app | Best for data-driven reputation insights | Not available | Website | |
| 9 |  STAAH Review Minder The sleek STAAH Review Minder hotel reputation management dashboard | Best for automated review responses | Yes | From $20/user/month | Website |
| 10 |  Innsoft Inc A quick view of the Innsoft Inc hotel reputation management software | Best for easy review management across multiple platforms | Not available | From $50/user/month (billed annually) | Website |
Best Hotel Reputation Management Software Reviews
Birdeye is an AI-driven reputation management platform that helps businesses monitor and enhance their online presence. It consolidates customer reviews, social media interactions, and listings into a single dashboard, making it easier to manage feedback and engage with customers.
Why I Picked Birdeye: I chose Birdeye for its comprehensive review management capabilities, which are essential for hotels aiming to maintain a strong online reputation. With Birdeye, you can collect and manage reviews from over 200 sites, including Google and Facebook, all in one place. This centralized system simplifies the process of monitoring guest feedback, allowing you to respond promptly and appropriately. Additionally, Birdeye's AI-powered tools provide suggested responses, helping you address reviews efficiently and professionally.
What do you get for free?
Birdeye doesn't offer a free trial or plan for its reputation management system, but you can watch a free demo of the platform.
Standout features & integrations:
Other features include a survey tool, which enables you to gather detailed guest feedback through customizable surveys and social media management, which allows you to manage posts and engage with guests across various platforms from a single dashboard. Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.
Pros and cons
Pros:
- Supports many integrations
- Efficient review generation
- Consolidates reviews from over 200 sites
Cons:
- Some users find the customization options insufficient
- Initial setup can be challenging for some users
SurveySparrow is an experience management platform that enables you to gather and analyze customer feedback through engaging, conversational surveys. Its design focuses on creating a chat-like experience, making surveys more interactive and increasing response rates.
Why I Picked SurveySparrow: I like its centralized review management system that allows you to manage reviews from over 100 platforms in a single location. This ensures that all customer feedback is acknowledged and addressed. The platform also provides AI-driven insights, which help decode customer sentiments and track changes in reputation, making it easier to understand customer perceptions and identify trends across various locations. Additionally, SurveySparrow automates routine tasks, letting users set alerts and custom workflows to manage potential crises efficiently.
What do you get for free?
SurveySparrow offers a 14-day trial for premium features. After the trial, you can access a basic free plan that includes up to 3 surveys with 10 questions each and up to 50 responses per month.
Standout features & integrations:
Other features include multilingual surveys that cater to a diverse guest base, ensuring language isn't a barrier to collecting feedback. The platform also offers offline survey capabilities, allowing you to gather feedback even without an internet connection, which is useful in areas with limited connectivity, and Net Promoter Score (NPS) surveys that allow you to measure guest loyalty. Integrations include Gmail, Google Sheets, Slack, Microsoft Teams, Salesforce, HubSpot, Zendesk, Jira Software Cloud, NetSuite, Pipedrive, QuickBooks Online, and Mailchimp.
Pros and cons
Pros:
- Offers customizable survey templates
- Good AI feedback analysis
- Supports multilingual surveys
Cons:
- Sentiment analytics features only available on higher-tier plans
- Limited configuration options on basic plans
ReviewTrackers is an online reputation management platform that monitors, collects, and analyzes customer feedback from across the web. It is adept at synthesizing data to provide businesses with comprehensive insights into their brand sentiment, making it a top choice for tracking online reviews and understanding consumer sentiment.
Why I Picked ReviewTrackers: I selected ReviewTrackers because of its extensive review monitoring capabilities and comprehensive data analysis. It captures feedback from various online sources and converts it into actionable insights, a quality that stands out amongst other tools in the market. This ability to track online reviews and metrics brand sentiment effectively is why I determined ReviewTrackers as the best tool for this specific use case.
What do you get for free?
ReviewTrackers doesn't offer a free plan. However, they provide a free demo to help businesses understand the software's capabilities.
Standout features & integrations:
ReviewTrackers' standout features include data visualization, sentiment analysis, and notifications for new reviews. Furthermore, the platform integrates with major CRM and help desk solutions like Salesforce and Zendesk, which helps businesses manage customer feedback effectively.
Pros and cons
Pros:
- Effective integrations with CRM and help desk tools
- Advanced data analysis for insightful understanding
- Comprehensive review monitoring capabilities
Cons:
- Might be overwhelming for users seeking simple solutions
- Pricing might be steep for small businesses
- Does not offer a free plan
AgoraPulse is a social media management tool that allows you to monitor, post, and analyze content across multiple social media platforms. It's excellent for businesses wanting to centralize their social media monitoring and response mechanisms.
Why I Picked AgoraPulse: I chose AgoraPulse because of its robust features and compatibility with multiple social media platforms. It stood out in my selection process due to its unified inbox that collects all messages, comments, and mentions in one place, offering a unique social media monitoring and response solution.
What do you get for free?
AgoraPulse provides a 28-day free trial, allowing users to test its features. However, continuous platform use beyond this period requires a paid subscription.
Standout features & integrations:
AgoraPulse provides users with a range of useful features, such as social media scheduling, monitoring, reporting, and team collaboration. It integrates with major social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Pros and cons
Pros:
- Offers a comprehensive free trial
- Features a unified inbox for all social interactions
- Integrates with multiple social media platforms
Cons:
- Limited integrations outside of social media platforms
- No permanently free tier
- High starting price
Podium is a hotel reputation management software focusing on real-time customer interaction. It allows instant feedback and interaction, allowing hotels to engage their customers in meaningful ways immediately.
Why I Picked Podium: I chose Podium for its dedication to real-time interactions. The platform's ability to provide immediate feedback makes it stand out from other options. The focus on real-time interaction makes Podium ideal for any hotel looking to engage with its customers in meaningful ways right when it matters most.
What do you get for free?
While Podium doesn’t offer a free plan, they extend a free trial to allow potential users to test the software and see if it meets their needs.
Standout features & integrations:
Podium excels with features like instant messaging, review generation, and sentiment analysis. It also integrates with major hotel management systems for streamlined operations.
Pros and cons
Pros:
- Seamless integration with major hotel management systems
- Instant messaging for fast communication
- Real-time customer interaction
Cons:
- Pricing might be high for some users
- Can be too feature-rich for smaller hotels
- No free tier available
ReviewInc is a powerful online reputation management platform that focuses on obtaining, managing, and promoting customer reviews in multiple languages. It is known for its support of over 120 languages, making it exceptionally well-suited for businesses operating in multilingual markets.
Why I Picked ReviewInc: I picked ReviewInc primarily due to its robust multilingual support that differentiates it from other review management tools. It can aggregate reviews from online platforms in over 120 languages, making it a significant asset for businesses in diverse linguistic markets. Therefore, I determined it as the best for multilingual review management.
What do you get for free?
ReviewInc does not have a free tier. However, they offer a free demo that gives potential users a glimpse of what the platform offers.
Standout features & integrations:
Key features of ReviewInc include extensive review management, multilingual support, and competitive benchmarking. Additionally, it integrates well with popular CRM systems, social media platforms, and other customer service software, making it easy to centralize and manage reviews in one place.
Pros and cons
Pros:
- Useful integration with CRM and social media platforms
- Centralized review management
- Excellent multilingual support
Cons:
- Might have a steep learning curve for new users
- Pricing may be high for smaller businesses
- No free plan offered
INNsight is a versatile reputation management system that combines review management with integrated marketing solutions. It provides hoteliers with a comprehensive toolkit to manage online reviews and optimize their marketing strategies.
Why I Picked INNsight: INNsight attracted me with its unique fusion of reputation management and integrated marketing tools. Unlike other options, it serves a dual function, facilitating the management of reviews and providing a platform like a hotel website for direct bookings and marketing strategies. Therefore, it's best for hotel businesses seeking a unified platform for reputation and marketing efforts, as integrating these aspects can lead to a more coherent and effective brand presence.
What do you get for free?
INNsight does not provide a free plan. However, they offer a free demo of their product for potential users.
Standout features & integrations:
Key features of INNsight include efficient review management, marketing automation, and advanced analytics. It integrates with several major channel managers or booking engines and Property Management Systems, adding to its convenience and functionality.
Pros and cons
Pros:
- Advanced analytics for performance tracking
- Wide range of platform integrations
- Dual functionality for reputation management and marketing
Cons:
- Pricing could be on the higher side for small businesses
- The dual functionality might seem overwhelming for beginners
- No free tier or trial available
Canary is a robust hotel reputation management software that leans into data analytics. It delivers powerful insights derived from customer reviews, enabling you to improve your hotel's reputation based on factual data.
Why I Picked Canary: Canary struck a chord with me due to its exceptional emphasis on data-driven insights. It doesn't just help manage reviews but also goes a step further by providing meaningful analytics derived from these reviews. That's why I chose Canary, especially for businesses that value factual data in reputation management.
What do you get for free?
While Canary does not offer a free plan, they do provide potential users with a free demo upon request to explore their services.
Standout features & integrations:
Canary shines with features like sentiment analysis, review management, and a comprehensive analytics dashboard. It integrates seamlessly with several popular hotel booking platforms, making review collection a breeze.
Pros and cons
Pros:
- Seamless integration with booking platforms
- Comprehensive analytics dashboard
- Emphasis on data-driven insights
Cons:
- Pricing might be a bit steep for small hotels
- Might be less intuitive for users not familiar with data analysis
- No free tier available
STAAH Review Minder is a hotel reputation management solution that offers automated review responses. This powerful tool allows you to quickly and efficiently respond to customer reviews across various platforms, streamlining your management tasks.
Why I Picked STAAH Review Minder: STAAH Review Minder distinguished itself with its automated response feature in my selection process. It lets businesses maintain an active presence on review platforms without requiring continuous manual efforts. This distinctive quality makes it the best choice for organizations looking for an automated solution to manage and respond to their hotel reviews.
What do you get for free?
STAAH Review Minder does not offer a free tier but does provide a free trial so potential users can explore the platform before committing to it.
Standout features & integrations:
STAAH Review Minder's key features include review monitoring, sentiment analysis, and automatic response generation. It integrates well with various online travel agencies and review sites to offer comprehensive review management.
Pros and cons
Pros:
- Simplified review monitoring
- Robust integrations with various review platforms
- Efficient automated response feature
Cons:
- Learning curve for less tech-savvy users
- The automation feature might not suit businesses seeking a personalized touch
- No free plan available
Innsoft Inc is a powerful reputation management software that enables hoteliers to monitor, manage, and respond to online reviews across various platforms with ease. This tool aggregates reviews from multiple channels into one place, allowing a swift response and effective management of your hotel's reputation.
Why I Picked Innsoft Inc: I chose Innsoft Inc because of its unique approach to review management. While several tools in the market offer similar functionalities, Innsoft's interface stood out for its simplicity and effectiveness. Its unique selling proposition lies in its ease of managing positive reviews across multiple platforms, making it an ideal choice for hoteliers who aim to have a holistic overview of their online reputation without the hassle of switching between different sites.
What do you get for free?
Innsoft Inc does not offer a free tier, but they provide a free demonstration of their product to give prospective users a glimpse of its functionalities and interface.
Standout features & integrations:
Innsoft Inc offers features like sentiment analysis and robust analytics, helping users to identify trends and improve their services based on guest reviews. Its integration with a wide range of online platforms ensures that no review goes unnoticed, enhancing your brand's online presence and reputation.
Pros and cons
Pros:
- Wide range of platform integrations
- Robust sentiment analysis and analytics
- Centralized review management from multiple platforms
Cons:
- Lack of a mobile application for on-the-go management
- Pricing may be steep for small businesses
- No free tier available
Other Hotel Reputation Management Software
- RateGain
For comprehensive sentiment analysis and competitor benchmarking
- LocalClarity
For local search and map visibility
- Grab Your Reviews
For maintaining online reputation across 100+ sites
- DJUBO
Good for centralized hotel management with built-in review handling
- Critique by eZee Reservation
Good for hotels seeking tailored feedback via surveys
- Broadly
Good for SMEs seeking seamless online review generation and management
- TrustYou
Good for analyzing and improving guest feedback
- Cloutly
Good for automated response suggestions to customer reviews
- SOCi
Good for multi-location brand reputation management
Selection Criteria For Hotel Reputation Management Software
After extensively testing and researching various hotel reputation management tools, I've zeroed in on a few crucial criteria that should template your decision-making process. Online reputation management (ORM)has become crucial for the hotel industry in this increasingly digital world. While evaluating dozens of tools, my main focus was their ability to enhance and manage online reputation effectively. Let's delve into these criteria in more detail:
Core Functionality
- Monitoring and responding to reviews: The tool should allow you to monitor customer reviews across multiple platforms and respond in a timely manner.
- Sentiment analysis: It should be able to analyze reviews to benchmark customer sentiment towards your hotel.
- Reporting and analytics: The tool should provide comprehensive reports and analytics to help you understand your online reputation and make informed decisions.
Key Features
- Multi-platform support: The tool should be able to pull reviews from various platforms like Google, TripAdvisor, Booking.com, Expedia, etc.
- Automated responses: The feature to automate responses for certain types of reviews can be a timesaver.
- Competitor benchmarking: To keep up with the competition, the tool should let you compare your performance with your competitors.
- Review alerts: Timely notifications about new reviews can help manage your response time effectively.
Usability
- Easy-to-use interface: With a range of users, from management to staff, the interface needs to be intuitive and easy to navigate.
- Seamless onboarding: The tool should offer a simple setup process, preferably with a walkthrough or guide.
- Robust customer support: Having reliable customer support ensures that any hiccups are quickly resolved.
- Role-based access: Depending on the user's role in the organization, the tool should allow access rights to be configured accordingly.
- Learning resources: Especially for larger or more complex tools, having a knowledge base, tutorials, or training programs can be a major advantage.
Most Common Questions Regarding Hotel Reputation Management Software
What Are the Benefits of Using Hotel Reputation Management Software?
Hotel reputation management software can provide numerous advantages. These include:
- Improved Online Presence: These tools help maintain and enhance your hotel’s online presence across various platforms, including social media, OTAs, and review sites.
- Consistent Brand Image: These tools can help maintain a consistent brand image by tracking and managing online reviews and responses.
- Enhanced Guest Satisfaction: These tools facilitate timely and appropriate responses to reviews, significantly boosting guest satisfaction and loyalty.
- Insightful Analytics: Most of these tools provide valuable analytics to understand customer sentiments and identify areas for improvement.
- Time and Resource Management: Automated features of reputation management software can significantly save time and human resources.
How much do hotel reputation management tools typically cost?
The pricing for hotel reputation management tools varies significantly based on features, scale, and specific needs of your hotel. The cost can range from free versions with limited capabilities to premium packages that cost several hundreds of dollars per month.
What are the typical pricing models for these tools?
Pricing models often include monthly or annual subscription plans. Many companies also provide custom quotes for larger hotel chains requiring more extensive services. Some offer a free tier or a free trial period, after which you’d have to subscribe to continue using the tool.
What is the range of pricing for these tools?
Based on the various tools available in the market, you can expect to pay anywhere from $10 per month for basic packages to over $500 per month for more comprehensive plans.
What are some of the cheapest and most expensive software options?
The cheapest options include tools like Broadly and Nobeds, which offer basic services starting from around $10 per month. On the higher end, software like TrustYou and DJUBO can cost several hundred dollars per month, depending on the range of services required.
Are there any free hotel reputation management tools?
Some tools offer a free version, but they’re usually quite limited in features and functionality. These are often meant to give you a taste of the service before committing to a paid plan. A few examples include Nobeds and Cloutly, though it’s important to note that their free plans offer very basic functionality compared to their premium versions.
How can hotel reputation management software improve hotel reputation management?
Hotel reputation software helps with hotel reputation management by tracking guest reviews and ratings in one place. It supports hotel reputation management strategies like quickly responding to feedback, fixing common complaints, and sharing good reviews to attract more guests. By staying on top of reviews and showing you care, the hotel builds a stronger reputation.
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