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As a seasoned hospitality industry professional, I understand the importance of optimizing every interaction with your guests. Hotel upsell software, is a game-changer. This incredible tool transforms routine transactions into opportunities, helping the hotel industry, and elevating guest experiences while boosting your bottom line. It's a win-win!

Best Hotel Upsell Software Summary

Best Hotel Upsell Software Reviews

Best for strategic, tailored offers

  • Free demo
  • Pricing upon request
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Rating: 4.8/5

Canary is a hospitality management platform designed to enhance guest experiences and boost hotel revenues. It offers tools like contactless check-in, guest messaging, and dynamic upselling to streamline operations. By integrating these features, Canary helps hotels provide seamless services to their guests.

Why I Picked Canary Technologies:

Canary's dynamic upselling feature allows you to present guests with tailored offers throughout their stay. Whether it's a room upgrade, spa package, or dining reservation, you can promote these add-ons at optimal times, such as post-booking, pre-check-in, during the stay, or at checkout. This strategic approach ensures guests encounter relevant offers when they're most likely to make a purchase. Additionally, Canary automates the upselling process, reducing manual effort for your staff. Once an upsell request is made, your team can quickly approve or decline it based on availability. 

Standout Features and Integrations:

Other features include guest messaging that facilitates real-time communication with guests, digital tipping to enhance staff satisfaction, and contactless check-in to provide a seamless arrival experience. Some integrations include Amadeus, Maestro, Skytouch, Choice Advantage, HiRUM, Shift4 Payments, IQware, Oracle Hospitality, InnQuest, RoomKey, innRoad, Booking.com, Cloudbeds, BookingCenter, and Alice.

Pros and cons

Pros:

  • Contactless check-in enhances guest convenience
  • Dynamic upsells to increase additional revenue
  • Digital tipping options

Cons:

  • Some smaller hotels might find certain features unnecessary
  • May require initial training for staff to utilize all features

Best for centralizing operations with a combined booking engine and upselling software

  • Free demo
  • From $150/user/month
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Rating: 2.5/5

InnRoad is a unified solution combining a booking engine with potent upselling software. It's designed to centralize operations, thereby simplifying the process of managing bookings while also facilitating efficient upselling strategies. Given its ability to effectively consolidate these functionalities, InnRoad is a top choice for businesses that require both a booking engine and upselling tools.

Why I Picked InnRoad:

I selected InnRoad due to its dual functionality that seamlessly combines booking engine capabilities with powerful upselling tools. This blend of features distinguishes InnRoad from other alternatives and aligns perfectly with the need for centralized operations. Therefore, I believe InnRoad is best for businesses that seek to unify their booking and upselling operations in a single platform.

Standout Features and Integrations:

Key features of InnRoad include an intuitive booking engine, automated upselling tools, channel manager, and detailed analytics for informed decision-making. Additionally, the platform integrates with a broad range of third-party applications, such as CRM software, payment gateways, and marketing tools, enhancing its overall utility.

Pros and cons

Pros:

  • Comprehensive analytics and reporting tools.
  • Broad range of integrations.
  • Combined booking engine and upselling software.

Cons:

  • Steep learning curve for new users.
  • Limited customization options.
  • High pricing for smaller operations.

Best for increasing revenue with dynamic pricing on upsell offers

  • From $100/user/month (billed annually)
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Rating: 4.5/5

Oaky is a tool designed for the hospitality sector that harnesses the power of dynamic pricing to boost revenue through upsell offers. By allowing hotels to offer tailored, dynamic prices to their guests, it maximizes upselling opportunities.

Why I Picked Oaky:

I selected Oaky for this list due to its focus on dynamic pricing, a critical aspect that can drive significant increase of revenue which leads to incremental revenue. In comparing Oaky with other tools, I noticed its capability to adapt pricing according to various factors, making it the best choice for increasing revenue through dynamic pricing.

Standout Features and Integrations:

Also, with Oaky's standout feature is its dynamic pricing capability that allows hotels to offer personalized prices for different guests and it focuses on generating new revenue. Furthermore, its automated pre-stay emails help boost engagement before guests even arrive. Oaky's integrations include major property management systems, central reservation systems, and revenue management systems.

Pros and cons

Pros:

  • Strong integrations with major hotel tech systems.
  • Pre-stay emails increase engagement.
  • Dynamic pricing optimizes revenue potential.

Cons:

  • Needs time and resources to effectively set up dynamic pricing rules.
  • Dependency on external factors for pricing could lead to volatility.
  • The cost might be too high for smaller establishments.

Best for simplifying upselling through automatic notifications and reminders

  • From $20/user/month

Charge Automation is a platform that enables businesses to automate and simplify their upselling strategies using automated notifications and reminders. Its notification system allows businesses to nudge their customers towards additional purchases or upgrades, streamlining the upselling process.

Why I Picked Charge Automation:

I chose Charge Automation after examining its focus on automation. Compared to other tools, it stands out for its ability to simplify the process of upselling through automatic notifications and reminders. Thus, I determined that it is the best choice for businesses that aim to simplify their upselling efforts.

Standout Features and Integrations:

Charge Automation's automated notifications and reminders are undoubtedly its standout features, simplifying the process of upselling. Also, it has a robust dashboard that provides real-time analytics, facilitating the decision-making process. It integrates well with several popular payment processors and e-commerce platforms, enhancing its usability.

Pros and cons

Pros:

  • Compatibility with various payment processors and e-commerce platforms.
  • Real-time analytics aid decision-making.
  • Automation simplifies the upselling process.

Cons:

  • Limited customization options could be a setback for some users.
  • The pricing might be slightly steep for smaller businesses.
  • May require some technical expertise to set up automation rules.

Best for integrating multiple upselling channels into one platform

  • From $25/user/month

Infrasys is a unified platform designed to incorporate multiple upselling channels. It enables businesses to manage their upselling strategies across different platforms from a centralized location. This makes it especially effective for businesses that leverage numerous channels for upselling.

Why I Picked Infrasys:

I selected Infrasys as it stood out for its comprehensive integration capabilities. When comparing tools, it was evident that Infrasys' ability to unify multiple upselling channels into one platform sets it apart. For businesses looking for a solution to manage complex multi-channel upselling strategies, I judged Infrasys to be the best choice.

Standout Features and Integrations:

Infrasys boasts of features like multi-channel integration, centralized control, cross-selling, and advanced analytics. These features make it an effective tool for businesses operating across multiple upselling channels. Additionally, it integrates with a variety of CRMs, POS systems, and marketing automation tools, enhancing its effectiveness and scope of application.

Pros and cons

Pros:

  • Robust integration capabilities with various other business tools.
  • Centralized control provides a unified view of operations.
  • Streamlines the management of multi-channel upselling.

Cons:

  • Limited customization capabilities for certain aspects of the platform.
  • Pricing might be prohibitive for small businesses.
  • Can be complex to set up and navigate due to the range of features.

Best for enhancing guest engagement with tailored in-stay upsells

  • From $50/user/month

Upstay is a hospitality-focused solution that specializes in increasing hotel revenues by delivering tailored in-stay upsells. Its targeted, engaging, and personalized approach enhances the guest experience while offering opportunities for revenue growth.

Why I Picked Upstay:

Upstay caught my attention during the selection process due to its specialized focus on in-stay upselling. This is a unique aspect that not many tools cater to. Given this, I determined that Upstay stands out for its niche focus and is thus "Best for" enhancing guest engagement with tailored in-stay upsells.

Standout Features and Integrations:

Upstay shines with its automated upselling capabilities that are based on guest preferences and behaviors. Moreover, its dashboard provides real-time data, facilitating quick and informed decision-making. Upstay's key integrations include property management systems, central reservation systems, and other hotel tech stacks.

Pros and cons

Pros:

  • Real-time data and analytics.
  • Robust integration with other hotel tech stacks.
  • Specialization in in-stay upselling.

Cons:

  • Dependence on quality and quantity of hotel tech stack for full functionality.
  • Learning curve for staff due to specialized nature.
  • The cost could be prohibitive for smaller establishments.

Best for creating personalized pre-arrival emails for effective upselling

  • From $100/user/month

Upsell Guru is a specialist in hotel upselling software, known for its tailored personalized offers and emails that boost your upselling strategy. It leverages personalized communication to engage guests and encourages them to avail of additional services even before they set foot on your property.

Why I Picked Upsell Guru:

In the process of selecting the best tools, I noticed the uniqueness of Upsell Guru. Its ability to send out personalized pre-arrival emails, allowing you to upsell effectively before a guest's arrival, stood out for me. This is why I found Upsell Guru to be "Best for" creating a more engaging, personalized, and ultimately more effective upselling experience.

Standout Features and Integrations:

Upsell Guru features a bid-style upselling system that is unique and engaging. Also, it comes with a dashboard that provides insights and analysis on upselling performance. It integrates seamlessly with a range of property management systems, enhancing your ability to manage all aspects of your hotel from a central location.

Pros and cons

Pros:

  • Integration with a wide range of property management systems.
  • Personalized pre-arrival email functionality.
  • The unique bid-style upselling system.

Cons:

  • Limited customization options for the pre-arrival emails.
  • The bidding system may not be suitable for all types of hotels or guests.
  • Pricing may be high for smaller hotels or those with tight budgets.

Best for automating upselling with a user-friendly interface

  • From $50/user/month

Room Raccoon is an efficient hotel upselling software that simplifies the task of upselling through automation and a user-friendly interface. Its design helps hoteliers to effortlessly manage and monitor their upselling efforts.

Why I Picked Room Raccoon:

I chose Room Raccoon because of its brilliant combination of automation and user-friendliness. Its effortless process of setting up upsell items, combined with the ease of tracking their performance, makes it stand out. Thus, I find Room Raccoon to be the "best for" automating upselling while offering an interface that even the less tech-savvy can navigate with ease.

Standout Features and Integrations:

Room Raccoon's standout features include its easy-to-use upsell management system and automatic reminders for guests about their upsell options. It integrates with major hotel management systems and provides an all-in-one dashboard that displays all necessary information in one place.

Pros and cons

Pros:

  • Automation reduces manual workload.
  • Comprehensive dashboard that consolidates all upsell information.
  • Highly user-friendly interface.

Cons:

  • Could offer more integrations with other software.
  • No AI-powered personalization features.
  • Might be considered expensive for small properties.

Best for seamless integration with existing Oracle infrastructure

  • Pricing upon request

Oracle Nor1 is a robust hotel upsell software that can seamlessly sync with your existing Oracle systems. This platform enhances guest services and maximizes revenue by smartly pitching upsell opportunities.

Why I Picked Oracle Nor1:

In my selection process, Oracle Nor1 made the cut due to its high compatibility with Oracle's comprehensive ecosystem. It stands apart because of its ability to smoothly integrate with the wide array of Oracle hospitality products many businesses already utilize. I deemed it the "best for" organizations already entrenched in the Oracle ecosystem because it allows them to implement upselling techniques without disrupting their existing operations.

Standout Features and Integrations:

Oracle Nor1 is loaded with features, including its decision-engine technology that predicts guest behavior to drive upsells. It also provides detailed analytics for tracking upsell performance. In terms of integrations, its greatest strength lies in its seamless connection with Oracle's extensive suite of hospitality solutions, ensuring your upsell strategy is well-aligned with your other hotel operations.

Pros and cons

Pros:

  • Provides detailed analytics for performance tracking.
  • Decision-engine technology for smart upsells.
  • High compatibility with Oracle products.

Cons:

  • Might not be the best fit for non-Oracle users.
  • Learning curve could be steep for those not familiar with Oracle products.
  • Pricing is not transparent.

Best for leveraging AI-powered chatbot technology for upselling

  • Free demo available
  • From $30/user/month (billed annually)

HiJiffy is an AI-driven hotel upselling software that harnesses the power of chatbots to boost your revenue. It uses AI technology to engage with guests and suggest appropriate upsells, thus providing a tailored guest experience.

Why I Picked HiJiffy:

When I was selecting tools, HiJiffy caught my attention with its innovative use of AI technology in the form of a chatbot. It truly differentiates itself with its ability to interact with guests on a real-time basis, understanding their needs, and suggesting the most appropriate upsells. This real-time interaction makes HiJiffy the "best for" leveraging chatbot technology for upselling, providing a unique and engaging guest experience.

Standout Features and Integrations:

HiJiffy shines with its AI-powered chatbot that facilitates real-time guest engagement. Its multilingual support ensures that your international guests are well taken care of. On the integration front, HiJiffy integrates with popular PMS systems to provide a unified solution for your upselling needs.

Pros and cons

Pros:

  • Seamless integration with popular PMS systems.
  • Real-time guest engagement.
  • Innovative use of AI chatbot for upselling.

Cons:

  • The platform might be more complex to learn for some users.
  • Reliance on AI may not be suitable for all hotels.
  • Higher starting price compared to other tools.

Other Hotel Upsell Software Reviews

Below is a list of additional hotel software upsell software that we shortlisted, but did not make it to the top 10. They’re definitely worth checking out.

  1. Hello George

    For optimizing room service with intelligent recommendations

  2. Agilysys

    For managing comprehensive event upsells and catering

  3. Roomdex

    For harnessing automation to improve upsell conversion rates

  4. Cloudbeds

    Good for an all-in-one hotel management solutions

  5. Swyftin

    Good for optimizing revenue with automated room upgrade offers

  6. Chatlyn

    Good for improving customer service with an AI-powered chatbot

  7. Duve

    Good for enhancing the guest experience with a customized upsell platform

Hotel Upsell Software Selection Criteria

When selecting the best hotel upsell software to include in this list, I considered common buyer needs and pain points like increasing guest engagement and maximizing revenue opportunities. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Increase revenue through upselling
  • Automate upsell offers
  • Personalize guest offers
  • Integrate with property management systems
  • Provide analytics on upsell performance

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Dynamic pricing for room upgrades
  • Multi-language support
  • AI-driven offer personalization
  • Real-time guest feedback collection
  • Customizable branding options

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive user interface
  • Easy navigation
  • Minimal training required
  • Responsive design
  • Clear and concise instructions

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Access to webinars and tutorials
  • Use of chatbots for assistance
  • Pre-built templates for quick setup

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Multiple support channels (email, chat, phone)
  • Dedicated account managers
  • Fast response times
  • Comprehensive knowledge base

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing compared to features
  • Cost-effectiveness for small businesses
  • Transparent pricing structure
  • Flexibility in subscription plans
  • Discounts for annual payments

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Positive feedback on functionality
  • High ratings on support services
  • Customer loyalty and retention
  • Commonly reported issues or bugs
  • Overall satisfaction with ROI

How to Choose Hotel Upsell Software

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityCan the software grow with your hotel? Consider future expansion plans and whether the tool can handle increased guest volume without performance issues.
IntegrationsDoes it integrate with your current systems? Check compatibility with your property management system and other existing tools to avoid disruption.
CustomizabilityCan you tailor the software to your brand? Look for options that allow you to customize offers and branding to match your hotel's unique style.
Ease of useIs the interface user-friendly? Ensure staff can quickly learn the system without extensive training to prevent frustration and inefficiency.
Implementation and onboardingHow smooth is the setup process? Evaluate the time and resources required for full integration and staff training to avoid unexpected delays.
CostDoes the pricing fit your budget? Compare the cost against your budget and look for hidden fees or tiered pricing that may affect long-term affordability.
Security safeguardsHow does it protect guest data? Verify compliance with data protection regulations and check for features like encryption and secure access controls.
Support availabilityWhat support options are provided? Ensure the vendor offers reliable support, including multiple contact methods and quick response times to resolve issues.

What Is Hotel Upsell Software?

Hotel upsell software is a specialized upselling tool designed to help hotels increase revenue through the strategic promotion of additional services, and increase hotel room occupancy, upgrades or experiences with guests, and.

Typically used by hotel owners, operators, and front-desk teams, this software enables real-time personalization, automates the upsell solutions, and provides valuable analytics. Also, many hotel upsell software tools can integrate with popular OTAs to manage rates, availability, and bookings.

Now, let's tackle those pain points. Are you finding it difficult to offer the right upgrade providers at the right time? Are your staff missing opportunities due to a lack of information or time constraints? Enter hotel upsell software - your solution to these and other common hurdles.

The options I've selected for you can automate and optimize your upselling while freeing your team to focus on what they do best - providing stellar service. Trust me, these tools are well worth your time to explore.

Features

When selecting hotel upsell software, keep an eye out for the following key features:

  • Automated offers: Automatically generate and send tailored upsell offers to guests, saving time and increasing conversion rates.
  • Personalized recommendations: Use guest data to provide custom suggestions, enhancing guest experience and increasing the likelihood of upsells.
  • Integration with property management systems: Seamlessly connect with existing hotel systems to manage bookings and guest information efficiently.
  • Dynamic pricing: Adjust prices for room upgrades and services in real-time based on demand, optimizing revenue.
  • Analytics and reporting: Provide insights into upsell performance, helping you make informed decisions to improve strategies.
  • Multi-language support: Cater to international guests by offering upsell options in multiple languages, enhancing inclusivity.
  • Custom branding: Allow hotels to maintain their unique identity by customizing the look and feel of upsell communications.
  • Real-time feedback collection: Gather guest feedback instantly to refine offers and improve future upselling approaches.
  • Early arrival and late departure options: Offer flexible check-in and check-out times for an additional fee, enhancing guest satisfaction.
  • Security safeguards: Ensure guest data is protected with encryption and secure access controls, maintaining trust and compliance.

Benefits

Implementing hotel upsell software provides several benefits for your team and your business. Here are a few you can look forward to:

  • Increased revenue: Automated and personalized upsell offers help boost your hotel's income by encouraging guests to purchase additional services.
  • Enhanced guest experience: Tailored recommendations and flexible options like early check-in improve guest satisfaction and loyalty.
  • Operational efficiency: Integration with property management systems and automated processes reduce manual tasks, saving time for your staff.
  • Data-driven decisions: Analytics and reporting tools provide insights into upsell performance, helping you refine strategies and make informed choices.
  • Global reach: Multi-language support allows you to cater to international guests, expanding your hotel's appeal and inclusivity.
  • Brand consistency: Customizable branding ensures that all upsell communications align with your hotel's unique identity and style.
  • Improved guest feedback: Real-time feedback collection enables you to quickly address guest needs and enhance future upsell offers.

Costs & Pricing

Selecting hotel upsell software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in hotel upsell software solutions:

Plan Comparison Table for Hotel Upsell Software

Plan TypeAverage PriceCommon Features
Free Plan$0Basic upselling capabilities, limited support, and essential analytics.
Personal Plan$10-$30/user/monthPersonalized recommendations, automated offers, and integration with PMS.
Business Plan$40-$70/user/monthDynamic pricing, multi-language support, and customizable branding.
Enterprise Plan$80-$150/user/monthAdvanced analytics, API access, and dedicated account management.

Hotel Upsell Software Frequently Asked Questions (FAQs)

How does hotel upsell software actually work?

Hotel upsell software connects with your property management system to identify upgrade opportunities and send guests personalized offers through email, SMS, or mobile apps. It automates the timing and delivery of these offers to boost revenue without adding extra work for staff.

How long does it take to see results from upselling software?

Most hotels see noticeable results within the first few weeks of using upselling software. Once automated campaigns are running, you can track conversions and guest responses in real time and adjust your offers to improve performance.

Is upselling software only for large hotels?

No. Many upselling tools are built for small and independent hotels, offering affordable plans and simple dashboards. Platforms like Hello George and RoomRaccoon are easy to use and require little technical setup.

Can my staff still manually upsell if we use software?

Yes. The software handles automated offers before and during guest stays, while your team can continue offering in-person upgrades or add-ons at check-in or checkout. This mix of automation and personal interaction works best.

How does upselling software improve guest satisfaction?

It helps deliver offers that fit each guest’s preferences, such as spa deals, room upgrades, or local experiences. When offers feel relevant and personal, guests feel valued and are more likely to return.

What kind of ROI can I expect from upselling tools?

Hotels often report a 10–30% increase in extra revenue within the first few months. Because most upsell systems run automatically, they bring in higher returns with minimal extra effort or cost.

What are the most common mistakes hotels make with upselling?

Hotels sometimes send too many or irrelevant offers, which can annoy guests. The best strategy is to keep offers simple, personalized, and sent at the right time — such as before check-in or during the stay.

What’s Next:

If you're in the process of researching hotel upsell software, connect with a SoftwareSelect advisor for free recommendations.

You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.

Tim Fisher
By Tim Fisher

Tim brings over two decades of experience leading at the crossroads of tech, editorial, and AI innovation. From launching and scaling Lifewire into a top-ranked tech site, to spearheading AI operations at People Inc., he’s spent his career building systems that connect people with smarter solutions. His favorite problems are the ones that unlock new possibilities when properly solved. For Tim, problems are just undiscovered opportunities, and AI has opened the door to solving challenges once thought immovable. When he’s not tinkering with large language models, Tim is either re-reading Project Hail Mary, or eating Mexican food.