The 19 Best Hotel Marketing Software Of 2026 Unpacked
10 Best Hotel Marketing Software Shortlist
Here's my pick of the 10 best software from the 19 tools reviewed.
As a seasoned hotelier, I understand the importance of effective and innovative digital marketing tools in this dynamic industry. That's why I've explored the digital landscape, compiling a list of the 12 best hotel marketing software, each catering to a unique need within hotel marketing. These tools boost your digital presence, streamline operations, and help you understand your guests like never before.
The challenges in hotel marketing platforms are many - from the struggle to drive direct bookings to the need to enhance guest experiences. Each software on this list offers effective solutions, addressing these pain points and more. I am confident that within this list, you'll find the best fit for your hotel's specific needs. It's time to explore these powerful tools and let your marketing strategy shine.
Why Trust Our Software Reviews
Best Hotel Marketing Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for showcasing unique hotel experiences | Free demo available | Available upon request | Website | |
| 2 | Best for preference and consent management | Free trial + free demo available | From $150/month (billed annually) | Website | |
| 3 | Best for enabling brand consistency across hotel chains | Free demo available | Pricing upon request | Website | |
| 4 | Best for integrated hotel marketing and distribution solution | Not available | Custom pricing model | Website | |
| 5 | Best for leveraging programmatic advertising to attract guests | Not available | From $250/user/month | Website | |
| 6 | Best for enhancing guest engagement via multi-channel campaigns | Not available | From $250/user/month | Website | |
| 7 | Best for driving direct revenue through data-driven marketing | Not available | Pricing upon request | Website | |
| 8 | Best for real-time digital communication with guests | Not available | From $80/user/month. | Website | |
| 9 | Best for upselling with engaging pre-stay guest communication | Not available | Pricing available upon request | Website | |
| 10 | Best for utilizing AI and analytics to understand guest preferences | Free demo available | From $15/user/month, (billed annually). | Website |
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roommaster
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Little Hotelier
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.5 -
Roomstay Hotel Booking Engine
Visit Website
Best Hotel Marketing Software Reviews
TikTok is a popular social media platform that's become a hub for viral trends, creative expression, and community engagement, attracting millions of users worldwide. The platform offers a variety of features, including video editing tools, special effects, and a vast library of music and sounds, making it a versatile tool for content creation.
Why I picked TikTok: TikTok is well-suited to showcasing the unique experiences your hotel offers, whether it’s luxury amenities, local attractions, or special events. You can use video content to bring the guest experience to life in an engaging and visually compelling way. The platform’s algorithm helps you reach a broad audience by amplifying creative and engaging videos. TikTok’s in-app tools make it easy to create videos that highlight what sets your hotel apart.
Standout Features & Integrations:
Features include video creation tools, audience engagement metrics, and content amplification. You can create videos that highlight the best of your hotel and reach a broader audience. TikTok’s algorithm boosts the visibility of engaging content. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.
Pros and cons
Pros:
- Strong product placement options
- Easy to create in-app videos
- Encourages user interaction
Cons:
- Short content lifespan
- Hard to predict viral success
Ketch is a data privacy software designed to help businesses protect their customers' personal data and comply with global data privacy regulations, such as the GDPR, CCPA, and others. The platform provides tools to automate data protection processes, including data collection, consent management, and data subject rights requests.
Why I picked Ketch: As a marketing management software, Ketch is unique in that it focuses on marketing preferences and consent management. For example, it offers customizable, no-code consent banners and pop-ups that automatically display the appropriate language to visitors based on their location. This feature ensures that your hotel marketing campaigns comply with various regional privacy laws without disrupting the user experience.
Standout Features & Integrations:
Additionally, Ketch provides a centralized hub for visitors to access data subject requests (DSRs), communication preferences, and privacy policies. This unified view makes it easy for consumers to manage their choices across all platforms and communication channels, enhancing trust and engagement with your hotel brand. Some of Ketch's integrations include Adobe Experience Platform, AdRoll, Google Analytics, HubSpot, Salesforce, Shopify, and Snowflake.
Pros and cons
Pros:
- Integrates consent data with existing marketing systems
- Provides clear visibility into data practices
- Offers customizable privacy notices
Cons:
- Focuses on permissions, consent, and preferences, not broader marketing functions
- Potential learning curve during setup
New Product Updates from Ketch
Dynamic Consent Control Enhancements by Ketch
Ketch introduces dynamic consent controls for age gating and video consent, enhancing compliance with regulations. For more information, visit Ketch's official site.
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Marvia is a software tool that provides solutions for maintaining brand consistency across multiple locations. It's especially beneficial for hotel business chains looking to ensure uniform brand representation in their marketing campaigns and materials.
Why I Picked Marvia: From the tools I compared, I determined Marvia to be exceptional in the realm of brand consistency. It is specifically designed to support businesses with multiple locations, such as hotel chains. I picked it as the best tool for enabling brand consistency due to its unique focus on localized marketing that stays true to the core brand values.
Standout Features & Integrations:
Marvia offers features like Digital Asset Management and Template Management, which are instrumental in maintaining brand consistency. It also provides Local Store Marketing tools, helping individual hotels to create location-specific marketing campaigns while adhering to the brand guidelines. Crucial integrations include various Content Management Systems and Design Software, reinforcing its role in brand-focused marketing.
Pros and cons
Pros:
- Effective integrations with CMSs and Design Software
- Useful features such as Template Management and Local Store Marketing
- Emphasis on maintaining brand consistency across locations
Cons:
- Might be too feature-rich for hotels needing simple solutions
- Pricing might be higher for smaller hotels with limited budgets
- Steeper learning curve for beginners
Tambourine is a comprehensive hotel marketing and distribution solution that unifies a range of services to help hotels increase their online presence, bookings, and revenue. It offers integrated solutions that span website design, SEO, SEM, and social media, making it an excellent choice for those seeking a unified marketing approach.
Why I Picked Tambourine: In my selection process, Tambourine stood out due to its holistic approach to hotel marketing. I picked it because it offers a comprehensive suite of services that covers the full spectrum of digital marketing needs. I consider it the best for integrated hotel marketing and distribution solutions due to its single platform offering for diverse marketing components.
Standout Features & Integrations:
Tambourine's primary features include omnichannel digital marketing, online distribution, hotel e-commerce, and data intelligence services. These features allow hoteliers to manage all their digital marketing and distribution efforts from one platform. In terms of integrations, Tambourine works well with various Property Management Systems (PMS), Central Reservation Systems (CRS), and Global Distribution Systems (GDS).
Pros and cons
Pros:
- Expertise in the hotel industry providing relevant insights and services
- Seamless integration with various PMS, CRS, and GDS
- One-stop solution for all digital marketing and distribution needs
Cons:
- The extensive range of services could lead to a steeper learning curve for new users
- Too comprehensive for hotels looking for specific solutions
- Custom pricing model may not fit all budget sizes
Sojern is a powerful tool that helps hotels make the most of programmatic advertising to draw in potential guests. With its data-driven approach, it can efficiently target and reach audiences who are most likely to book your hotel.
Why I Picked Sojern: Among the numerous hotel marketing tools I surveyed, Sojern stood out with its unique focus on programmatic advertising. This capability distinguishes Sojern from other platforms and offers a unique strategy for attracting guests. I selected it as the best for leveraging programmatic advertising due to its proven results in increasing direct bookings and enhancing guest reach.
Standout Features & Integrations:
Sojern excels at using real-time bidding (RTB) and programmatic buying to attract potential guests effectively. It also provides data-driven insights that help hotels craft targeted marketing campaigns. Integrations with major booking platforms and property management systems ensure that it fits well within your hotel's existing software ecosystem.
Pros and cons
Pros:
- Comprehensive integration with booking platforms and PMSs
- Provides insightful data for targeted marketing campaigns
- Advanced programmatic advertising capabilities
Cons:
- Lack of in-depth customization options in reports
- Requires some digital marketing knowledge to make full use of features
- Pricing might be high for small hotels
Netcore is a marketing automation platform that helps hotels streamline and optimize multi-channel marketing campaigns. Its ability to integrate various communication channels, like email, social media, and mobile apps, makes it ideal for creating cohesive guest engagement strategies.
Why I Picked Netcore: When selecting this tool, I was impressed by Netcore's multi-channel marketing capabilities and its emphasis on customer engagement. Its ability to harmonize campaigns across different channels differentiates it from other tools. I chose it as the "Best for enhancing guest engagement via multi-channel campaigns" due to its comprehensive feature set that enables a unified guest communication strategy.
Standout Features & Integrations:
Netcore provides features such as email marketing automation, social media integration, and in-app messaging. These features allow businesses to create seamless, engaging experiences across all customer touchpoints. For integrations, Netcore works with popular CRM systems, e-commerce platforms, and data analytics tools, which simplifies data management and campaign execution.
Pros and cons
Pros:
- Advanced automation tools for efficient campaign management
- Wide range of integrations with popular platforms
- Multi-channel marketing capabilities enhance customer engagement
Cons:
- The effectiveness of campaigns is heavily reliant on strategic planning and execution
- The vast feature set could be overwhelming for beginners
- Pricing may be high for small businesses
Why I Picked Cendyn: Cendyn is an essential tool in the hotel marketing sphere, renowned for its robust features that focus on leveraging data for profit generation. I selected Cendyn specifically for its commitment to data-driven marketing that optimizes revenue channels. The tool stands out due to its unique ability to convert data into actionable insights that drive revenue - truly a game-changer in the market.
Standout Features & Integrations:
Cendyn offers robust hotel CRM solutions that help hotels leverage guest data to personalize experiences and drive direct revenue. The platform's insight CRM provides deep insights into guest behavior, which helps in crafting targeted campaigns. The software also provides seamless integrations with popular hotel PMS (Property Management Systems), booking engines, and other critical hospitality software, facilitating smooth data flow across various platforms.
Pros and cons
Pros:
- Comprehensive CRM functionality
- Wide range of integrations with other hotel software
- Excellent data analysis capabilities
Cons:
- Customer service response times can be improved
- The interface may require a learning curve
- Pricing can be high for smaller establishments
Kipsu is a customer-centric tool that primarily focuses on real-time digital communication with guests. It enables hotels to elevate their service quality by fostering direct, personalized conversations with guests, making it a perfect choice for real-time communication.
Why I Picked Kipsu: In deciding which tool to include for real-time communication, I chose Kipsu for its extensive messaging capabilities and compatibility with various digital platforms. What differentiates Kipsu is its emphasis on facilitating immediate, direct interactions between hotel staff and guests, which I believe makes it the best for real-time guest communication.
Standout Features & Integrations:
Among Kipsu's most useful features are its multi-channel messaging capabilities, enabling staff to interact with guests via SMS, in-app messaging, social media platforms, and more. Additionally, its robust integrations with various Property Management Systems (PMS) and Customer Relationship Management (CRM) platforms ensure seamless information flow and efficient communication.
Pros and cons
Pros:
- Enhances customer service through immediate responses
- Robust integrations with PMS and CRM platforms
- Multi-channel messaging facilitates real-time communication
Cons:
- Some features may be redundant if the hotel already uses a comprehensive CRM system
- Requires an active, well-trained staff for effective use
- Pricing might be steep for smaller operations
GuestJoy focuses on creating engaging communication with guests before their stay, which has proven effective for upselling. This tool enhances both hotel revenue and guest satisfaction by personalizing the guest journey from the get-go.
Why I Picked GuestJoy: In my quest for the ideal marketing tools, GuestJoy caught my attention with its approach to pre-stay communication, which has proved to be a fantastic upselling strategy. Its emphasis on the pre-stay phase makes it different from many other tools on the market. I have determined GuestJoy to be the best for upselling through engaging pre-stay communication because of its dedication to tailoring the guest journey from the earliest possible moment.
Standout Features & Integrations:
GuestJoy's pre-stay upselling feature is truly unique, allowing hotels to offer room upgrades, special amenities, or extra services to guests even before their arrival. Also, its data-driven insights help hoteliers design more impactful guest communication. It integrates seamlessly with property management systems and booking engines, creating a smooth data exchange.
Pros and cons
Pros:
- Good range of integrations with PMS and booking engines
- Data-driven insights for personalized guest communication
- Effective pre-stay communication for upselling
Cons:
- Extra costs for premium features can add up
- Limited customer support during non-business hours
- The user interface might be slightly complex for beginners
Thynk is a potent tool that leverages artificial intelligence and analytics to provide an in-depth understanding of guest preferences. It processes large amounts of data to produce actionable insights, thereby equipping hotels to deliver highly personalized experiences, which is why it is the best choice for understanding guest preferences.
Why I Picked Thynk: I selected Thynk for this list due to its exceptional capacity to process and interpret voluminous data with AI and analytics. Its unique ability to provide actionable insights that can significantly enhance guest experiences makes it stand out. These traits, combined with the tool's innovative use of AI, make it the top choice for understanding and catering to guest preferences.
Standout Features & Integrations:
Thynk's ability to deliver personalized guest experiences using AI and big data analytics is one of its most commendable features. Moreover, it seamlessly integrates with various hotel management systems, including CRM and PMS, which provides a cohesive data analysis platform.
Pros and cons
Pros:
- Provides actionable insights for personalized guest experiences
- Robust integration capabilities with various hotel management systems
- Extensive use of AI and analytics for understanding guest preferences
Cons:
- Dependence on the quality of data for accurate insights
- May require technical expertise for maximum utilization
- Higher starting price can be a barrier for small businesses
Other Hotel Marketing Software
Below is a list of additional hotel marketing software that we shortlisted, but did not make it to the top 10. Definitely worth checking them out.
- Experience
For personalized email marketing campaigns and guest profiling
- SmartHost CRM
For managing guest relationships with AI-powered insights
- Bookboost
For driving direct bookings through guest messaging
- For-Sight
For enhancing guest experience via tailored marketing communications
- TrustYou
Good for gathering and analyzing guest feedback to enhance reputation
- Revinate
Good for managing online reputation and boosting direct bookings
- Profitroom
Good for optimizing direct sales through tailored offers
- Fluency
Good for automating marketing processes with AI-driven solutions
- Claravine
Good for improving digital campaign performance with data standardization
Hotel Marketing Software Selection Criteria
When selecting the best hotel marketing software to include in this list, I considered common buyer needs and pain points like improving guest communication and increasing direct bookings. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage online bookings
- Enhance guest communication
- Track marketing campaigns
- Integrate with property management systems
- Generate performance reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven personalization
- Multi-language support
- Social media integration
- Advanced analytics dashboard
- Automated email marketing
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Customizable dashboards
- Responsive design for mobile devices
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to live webinars
- Comprehensive user guides
- Chatbot assistance during setup
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Response time to inquiries
- Access to a knowledge base
- Personalized support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Free trial availability
- Discounts for long-term contracts
- Feature set relative to cost
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of positive feedback
- Commonly mentioned pain points
- Testimonials on ease of use
- Feedback on customer support quality
How to Choose Hotel Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your hotel? Consider future expansion and whether the tool can handle increased bookings and marketing needs. |
| Integrations | Does it connect with your existing systems like PMS or CRM? Ensure it supports seamless data flow between different platforms you’re already using. |
| Customizability | Can you tailor the tool to your specific workflows? Look for flexibility in templates, reporting, and campaign settings to match your unique needs. |
| Ease of use | Is the software intuitive for your team? Consider the learning curve and whether staff can quickly adapt without extensive training. |
| Implementation and onboarding | How long will it take to get started? Evaluate the setup process, available support, and resources like training materials to ensure a smooth transition. |
| Cost | How does the pricing fit your budget? Compare subscription models, hidden fees, and whether the value aligns with your financial constraints. |
| Security safeguards | Are there robust security measures? Check for data encryption, user access controls, and compliance with relevant regulations to protect guest data. |
| Support availability | Is help available when needed? Consider the provider’s support hours, channels, and response times to make sure assistance is there when you need it. |
What Is Hotel Marketing Software?
Hotel marketing software is a tool designed to help hotels manage their marketing efforts more effectively. Hotel managers, marketing teams, and sales professionals generally use these tools to increase bookings and enhance guest engagement.
Features like online booking management, guest communication, and campaign tracking help with improving workflow and decision-making. Overall, these tools provide valuable support in boosting a hotel's visibility and occupancy rates.
Features
When selecting hotel marketing software, keep an eye out for the following key features:
- Online booking management: Simplifies the process of handling reservations and ensures efficient allocation of rooms.
- Guest communication: Enhances interaction with guests through automated emails, SMS, and chat, improving customer satisfaction.
- Campaign tracking: Monitors the performance of marketing campaigns to optimize strategies and increase bookings.
- Integration capabilities: Connects seamlessly with existing systems like PMS and CRM to ensure smooth data flow.
- Customizable templates: Allows marketing materials and reports to be tailored to specific hotel needs and branding.
- Analytics dashboard: Provides insights into marketing performance through data visualization, aiding decision-making.
- Multi-language support: Expands reach by catering to diverse guest demographics with language preferences.
- Social media integration: Enables direct management and monitoring of social media channels to boost online presence.
- AI-driven personalization: Offers tailored guest experiences based on data insights, enhancing guest loyalty.
- Security safeguards: Protects guest data with encryption and access controls, ensuring compliance with regulations.
Benefits
Implementing hotel marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased bookings: Automated marketing and booking management help fill more rooms efficiently.
- Improved guest satisfaction: Enhanced communication tools ensure guests feel valued and informed.
- Better decision-making: Analytics dashboards provide insights that drive smarter marketing strategies.
- Time savings: Automation of routine tasks frees up your team to focus on more strategic activities.
- Expanded reach: Multi-language support and social media integration attract a wider audience.
- Enhanced personalization: AI-driven features tailor experiences to individual guests, boosting loyalty.
- Data security: Strong security safeguards protect guest information, maintaining trust and compliance.
Costs & Pricing
Selecting hotel marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in hotel marketing software solutions:
Plan Comparison Table for Hotel Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic booking management, limited guest communication, and basic reporting. |
| Personal Plan | $10-$30/user/month | Enhanced communication tools, campaign tracking, and integration capabilities. |
| Business Plan | $50-$100/user/month | Advanced analytics, customizable templates, and social media integration. |
| Enterprise Plan | $150-$300/user/month | AI-driven personalization, multi-language support, and dedicated support services. |
People Also Ask
Why is call tracking important in hotel marketing?
Call tracking helps you understand customer interactions, as many guests still prefer booking via phone. It captures significant revenue data not available online, providing insights into guest preferences and improving marketing strategies.
How can hotel marketing software improve direct bookings?
Hotel marketing software can enhance direct bookings by offering tools that manage online reservations, integrate with your website, and optimize guest communication. These features help reduce reliance on OTAs, allowing you to save on commission fees and build direct relationships with guests.
How can hotel marketing software improve hotel reputation management?
Hotel marketing software helps improve hotel reputation management by making it easier to communicate with guests and promote positive reviews. It supports hotel reputation management strategies like sending thank-you messages, encouraging feedback, and sharing special offers to keep guests happy and engaged. Happy guests are more likely to leave good reviews, which helps the hotel build a better reputation.
What’s Next:
If you're in the process of researching hotel marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.