12 Best Hotel Email Marketing Software
After a rigorous evaluation of numerous tools, I've handpicked the 12 best hotel email marketing software, each poised to address your unique hotel management challenges!
- For-Sight CRM - Best for advanced guest profiling and segmentation
- GuestJoy - Best for enhancing guest communication and upselling opportunities
- Profitroom - Best for combining booking and marketing automation in one package
- HubSpot - Best for integrating your entire marketing strategy into one platform
- Drip - Best for its robust eCommerce CRM capabilities
- Experience CRM - Best for customizable and targeted email campaigns
- MailChimp - Best for small hotels due to its affordable pricing and feature-rich platform
- Revinate - Best for leveraging guest data to drive direct bookings
- Newbook - Best for its comprehensive property management system with built-in email marketing
- Bookinglayer - Best for automating guest emails in various stages of the booking process
- ResNexus - Best for seamless reservation and property management with integrated email marketing
- RMS Cloud - Best for cloud-based hospitality management
As a seasoned hotelier, I grasp the pulse of our industry and understand the unique challenges we face. Our clients expect seamless, personalized experiences, and achieving this requires powerful tools. That's where hotel email marketing software steps in - it's a robust tool that automates and personalizes your communication with hotel guests, enhancing engagement and loyalty.
Hotel email marketing software serves as a valuable marketing channel for hotels to promote special offers, upselling opportunities, and loyalty program benefits. With this, you can rest easy knowing your hotel email marketing campaigns are targeted and effective, even when you're busy managing the myriad other aspects of your hotel. I invite you to explore the options I've curated, confident that they'll provide the solutions you're seeking.
What Is a Hotel Email Marketing Software?
Hotel email marketing software is a specialized tool designed for the hospitality industry to streamline and enhance email marketing efforts with guests. Typically utilized by hoteliers, resort managers, and other hospitality professionals, this software empowers users to automate, personalize, and monitor email design and email lists for marketing campaigns.
Its functionalities often include guest segmentation, personalized messaging hotel website integration, welcome emails, sign-up forms, local event reminders, incentives, transactional emails, special offers, pre-arrival emails, upgrades, confirmation emails, email templates, booking reminders, GDPR regulations of proper opt-ins, click-through rates, and conversion rates, call-to-action features, promotional email blasts, open rates, check-in and check out, and analytics.
The primary aim is to build strong, lasting relationships with guests, encourage direct bookings, and ultimately, increase revenue.
11 Best Hotel Hotel Email Marketing Software Overviews
1. For-Sight CRM - Best for advanced guest profiling and segmentation
For-Sight CRM is a tool designed to help hoteliers with the intricate process of guest profiling and segmentation. It's a comprehensive software that aids in understanding guest behavior, interests, and preferences, aligning perfectly with its reputation for advanced profiling and segmentation.
Why I Picked For-Sight CRM:
I chose For-Sight CRM for its impressive capabilities in drilling down into guest data to provide detailed profiles. In my comparison of several platforms, For-Sight stood out due to its unique focus on the hospitality industry and its advanced analytics features. It justifies its position as best for advanced guest profiling and segmentation, by providing insightful data that allow for personalized communication, ultimately leading to higher guest satisfaction and loyalty.
Standout Features & Integrations:
For-Sight CRM offers an impressive suite of features including predictive analytics, integrated surveys, and customizable dashboards. It provides detailed insights into guest behavior, enabling targeted marketing. Furthermore, For-Sight integrates well with other hotel management systems, enhancing its utility in a diverse technology ecosystem.
Pricing:
For-Sight CRM offers a range of pricing options to fit different business needs. Its base plan starts from $100/user/month (billed annually), with additional costs for premium features.
Pros:
- Robust profiling and segmentation capabilities
- Wide range of integrations with hotel management systems
- Detailed predictive analytics and reporting
Cons:
- Higher entry price compared to some competitors
- Learning curve may be steep for some users
- Advanced features come with an additional cost
2. GuestJoy - Best for enhancing guest communication and upselling opportunities
GuestJoy is a platform crafted with a keen understanding of the hospitality industry's unique demands. It provides a conduit for effective guest communication and capitalizes on upselling opportunities, reinforcing its position as the go-to tool for these functions.
Why I Picked GuestJoy:
In my exploration of the market, GuestJoy surfaced as an invaluable asset due to its superior guest communication capabilities. Its intuitive design and focus on upselling set it apart from the crowd. The reason I deem it best for enhancing guest communication and upselling opportunities is its unique blend of convenience and effective strategies to generate additional revenue while providing an exceptional guest experience.
Standout Features & Integrations:
GuestJoy offers a range of important features including a concierge app, guest satisfaction surveys, and upselling opportunities. It places a strong emphasis on convenience for the guest, integrating seamlessly with a variety of property management systems, reservation systems, and review platforms.
Pricing:
GuestJoy pricing is available upon request and depends on the size and needs of your property.
Pros:
- Strong focus on guest communication
- Effective upselling features
- Wide variety of integrations
Cons:
- Pricing information is not readily available
- Might be more features than needed for smaller properties
- Dependence on other systems for full functionality
3. Profitroom - Best for combining booking and marketing automation in one package
Profitroom brings a unique edge to hotel management by converging booking and marketing automation functionalities into one package. Its proficiency in streamlining booking processes while enhancing marketing initiatives validates its selection for the described use case.
Why I Picked Profitroom:
I chose Profitroom due to its holistic approach to hotel management. The union of booking and marketing automation distinguishes it in a market where these functions are often offered separately. It earns its title as the best for combining booking and marketing automation in one package, by providing a synergistic system that optimizes both guest reservation experience and marketing endeavors.
Standout Features & Integrations:
Profitroom stands out with features such as a booking engine, revenue management tools, and robust marketing automation. These tools work together to provide a holistic approach to hotel management. It also boasts seamless integrations with a multitude of property management systems, channel managers, and payment gateways.
Pricing:
Profitroom's pricing details are tailored to the unique requirements of your property and are available upon request.
Pros:
- Combines booking and marketing automation
- Wide range of integrations
- Comprehensive features for hotel management
Cons:
- Pricing information is not readily available
- May offer more functionality than needed for small properties
- Might require a learning curve for new users
4. HubSpot - Best for integrating your entire marketing strategy into one platform
HubSpot, a leader in inbound marketing, offers a holistic platform that integrates every facet of your marketing strategy. Its capacity to align your various marketing initiatives into a single, unified strategy justifies its recognition as the best tool for this task.
Why I Picked HubSpot:
I selected HubSpot due to its robust marketing capabilities and the all-encompassing nature of its platform. It transcends conventional email marketing software by integrating all aspects of a marketing strategy in one place. This high-quality tool makes it a perfect choice for hoteliers seeking a comprehensive, streamlined approach to their digital marketing strategy.
Standout Features & Integrations:
HubSpot is the best email marketing tool with features such as email marketing, SEO tools, social media management, landing pages, and content management systems, all rolled into one platform. It integrates effortlessly with a broad range of other tools including CRM systems, social media platforms, and productivity apps which is best for business travelers.
Pricing:
HubSpot's pricing begins from $45/user/month (billed annually), a clear reflection of the platform's comprehensive functionality.
Pros:
- Offers a full marketing suite
- Robust integration capabilities
- Excellent support and learning resources
Cons:
- Higher starting price point
- May be more feature-rich than some smaller properties require
- Some features may require additional purchases
5. Drip - Best for its robust eCommerce CRM capabilities
Drip is a marketing automation platform with a strong focus on eCommerce and CRM functionalities. Its ability to leverage customer data to create personalized experiences makes it the best tool for robust eCommerce CRM capabilities.
Why I Picked Drip:
I chose Drip for this list because of its strength in integrating CRM and eCommerce functions into email marketing. It stands out due to its customer-centric approach that allows businesses to use customer data deliverability to personalized experiences. This makes Drip the best choice for hoteliers who are seeking to strengthen their eCommerce capabilities through advanced CRM functionalities.
Standout Features & Integrations:
Drip's most remarkable features are its advanced segmentation, metric, and automation. These allow users to personalize type of email campaigns based on customer behavior, making for more targeted marketing efforts. For integrations, Drip pairs well with eCommerce platforms such as Shopify, Magento, and WooCommerce, allowing for easy synchronization of customer data.
Pricing:
Drip's pricing starts from $19/user/month. This includes access to email campaigns, behavior tracking, and the integrations that make it a robust eCommerce CRM tool.
Pros:
- Powerful eCommerce capabilities
- Advanced CRM functionalities
- Seamless integrations with eCommerce platforms
Cons:
- Might be complex for beginners
- High starting price point
- Limited customer support options
6. Experience CRM - Best for customizable and targeted email campaigns
Experience CRM is a comprehensive marketing solution that excels in enabling highly customizable email campaigns. Its emphasis on target-specific communications helps businesses reach the right audience with the right message, aligning with its 'best for' trait of facilitating targeted email campaigns.
Why I Picked Experience CRM:
I picked Experience CRM because it presents a unique combination of customization and targeting capabilities. It sets itself apart with its capacity to create individual customer journeys and highly personalized subject lines and email content. This, coupled with its advanced segmentation capabilities, makes it stand out as the best tool for customized and targeted email campaigns.
Standout Features & Integrations:
Experience CRM's standout features include advanced segmentation, customer journey mapping, and multi-channel campaign management. The platform integrates smoothly with major CMS platforms like WordPress and Joomla, as well as eCommerce solutions such as Shopify and WooCommerce, allowing users to leverage new customer data across different platforms.
Pricing:
Experience CRM's pricing starts from $29/user/month. This provides access to all core functionalities including segmentation, campaign management, and integration capabilities.
Pros:
- Highly customizable campaign management
- Advanced segmentation abilities
- Strong integration with popular CMS and eCommerce platforms
Cons:
- Might have a steeper learning curve for beginners
- The price point might be high for smaller hotels
- Advanced features require time to fully understand and implement effectively
7. MailChimp - Best for small hotels due to its affordable pricing and feature-rich platform
MailChimp is a widely recognized email marketing platform that offers a broad range of functionalities. For small hotels looking for a robust yet affordable tool, MailChimp’s pricing structure and its wealth of features make it an ideal choice.
Why I Picked MailChimp:
I chose MailChimp primarily for its approachability and cost-effectiveness. Compared to many marketing tools, MailChimp offers a comprehensive suite of features at an affordable price, making it an excellent pick for small hotels. The tool's design simplicity and rich functionality, combined with its competitive pricing, underline its suitability for this 'best for' category.
Standout Features & Integrations:
Key features of MailChimp include email marketing, unsubscribe feature, automation, A/B testing, and robust reporting. Furthermore, MailChimp offers integrations with major platforms such as WordPress, Shopify, Magento, and Salesforce, allowing users to synchronize data across their business tools seamlessly.
Pricing:
MailChimp’s pricing starts from $9.99/user/month, offering access to basic features such as email marketing and basic templates. Please note that more advanced features are available at higher pricing tiers.
Pros:
- Affordable pricing suitable for small businesses
- Comprehensive suite of email marketing tools
- Numerous integrations with other business platforms
Cons:
- Advanced features only available at higher price points
- May lack some specialized features of dedicated hotel marketing software
- The interface may seem complex to new users
8. Revinate - Best for leveraging guest data to drive direct bookings
Revinate is a specialized marketing platform specifically designed for hotels. It facilitates in-depth customer data analysis to boost direct bookings, creating an ideal solution for properties aiming to optimize their occupancy rates through personalized guest engagement.
Why I Picked Revinate:
I picked Revinate because it offers a distinctive approach to hotel marketing, focusing on leveraging guest data to maximize direct bookings. Its unique ability to harness customer information to inform marketing strategies sets it apart from other tools. Revinate excels in its unique use case of enabling hotels to drive more direct bookings by utilizing their guest data more effectively.
Standout Features & Integrations:
Revinate offers features like guest feedback management, reputation management, and marketing automation that are specifically designed for the hospitality industry. The tool integrates well with property management systems (PMS) and other third-party hospitality software, enhancing its functionality and ease of use.
Pricing:
Revinate’s pricing is provided upon request, reflecting its tailored solutions approach. The cost is customized based on the individual needs of the hotel, considering factors such as size, location, and specific requirements.
Pros:
- Tailored specifically for the hotel industry
- Ability to leverage guest data for more direct bookings
- Strong integrations with hotel management software
Cons:
- Pricing isn't transparent
- Might be complex for beginners
- Overkill for very small hotels or B&Bs with simpler needs
9. Newbook - Best for its comprehensive property management system with built-in email marketing
Newbook is a comprehensive property management system that offers built-in email marketing tools for the hospitality industry. It allows businesses to manage their properties and conduct targeted email campaigns for email subscribers all from one platform, making it an excellent choice for those seeking an all-encompassing solution.
Why I Picked Newbook:
I selected Newbook for its robustness and multi-functional capabilities. What makes it distinctive is its ability to manage various aspects of property management alongside powerful email marketing tools. I believe it's the best for businesses that need a comprehensive property management system integrated with a strong email marketing platform.
Standout Features & Integrations:
Newbook offers a wide range of features, including reservation management, revenue management, and built-in CRM for effective email marketing. Its integrations with other popular platforms such as Facebook, Instagram, and Airbnb, enhance its overall functionality and streamline multiple tasks.
Pricing:
The pricing for Newbook starts from $250 per month, which is quite reasonable considering the extensive range of features and capabilities it offers. This is a starting price and may vary based on the unique needs and size of your property.
Pros:
- Comprehensive property management system with built-in email marketing
- Extensive features covering many aspects of hospitality management
- Robust integrations with popular platforms
Cons:
- May be too complex for very small businesses
- Pricing can become steep with additional features
- The platform may require some time to learn for new users
10. Bookinglayer - Best for automating guest emails in various stages of the booking process
Bookinglayer is a property management tool tailored to assist with online bookings for the hospitality industry. Notably, it also provides email automation capabilities throughout different stages of the booking process, helping businesses to keep their guests informed and engaged.
Why I Picked Bookinglayer:
I decided on Bookinglayer because of its unique strength in automating new and past guest communication, which significantly reduces manual effort. It stands out due to its focus on automating emails at different booking stages, making it an optimal choice for businesses aiming to streamline their booking communication.
Standout Features & Integrations:
Bookinglayer offers features like online booking management, automated emails, booking follow-up feature, and real-time availability checks. Integrations with tools such as MailChimp, Stripe, and Google Analytics further extend its functionality, allowing for a more efficient workflow.
Pricing:
Bookinglayer's pricing starts from $75/user/month (billed annually). The cost might seem slightly steep but is justified by the comprehensive features and automation capabilities it provides.
Pros:
- Great for automating communication in different booking stages
- Provides real-time availability checks
- Integration with popular tools extends its functionality
Cons:
- Higher starting price compared to some competitors
- The focus on bookings might not cater to all email marketing needs
- Some users might find it challenging to set up automated emails
11. ResNexus - Best for reservation and property management with integrated email marketing
ResNexus is a comprehensive property management system that caters to bed and breakfasts, hotels, and inns. Besides its strong capabilities in reservation and property management, it also has a built-in email marketing platform, which can be particularly advantageous for businesses in these sectors.
Why I Picked ResNexus:
I selected ResNexus due to its integrated approach to property management and email marketing. It's not merely an email marketing tool but a complete solution for hospitality businesses, making it distinct in this list. The seamless blend of reservation and property management with email marketing makes it ideal for these businesses.
Standout Features & Integrations:
ResNexus provides features such as online reservations, room and property management, and integrated email marketing. Its integrations with various payment processors and other hotel management tools further expand its capabilities.
Pricing:
The pricing for ResNexus starts from $100/user/month. It's essential to note that this price includes both property management and integrated email marketing functions.
Pros:
- Provides integrated property management and email marketing
- Supports online reservations
- Integrations with other tools add value
Cons:
- Might be over-featured for businesses only looking for email marketing
- Pricing is on the higher side
- Might require a learning curve to fully utilize its broad set of features
12. RMS Cloud - Best for cloud-based hospitality management
RMS Cloud is a comprehensive hospitality management system designed to simplify hotel operations and enhance guest experiences. Its cloud-based nature enables seamless access from any location, making it perfect for hotel chains or teams that operate in multiple locations.
Why I Picked RMS Cloud:
The reason I chose RMS Cloud is because of its comprehensive approach to hospitality management. Instead of just focusing on messaging, it offers a broad suite of features that can cover almost every aspect of hotel operation, from booking to checkout. It stood out because it is one of the few solutions that provide such an extensive range of functionalities on a cloud platform, making it accessible and convenient.
Given its wide-ranging features and cloud-based nature, I firmly believe that RMS Cloud is the best choice for managing hospitality operations in a streamlined and efficient manner, particularly for larger hotel chains or properties with multiple locations.
Standout Features & Integrations:
One of RMS Cloud's key features is its Property Management System (PMS), which allows for real-time, centralized control of rates, availability, and guest profiles. Additionally, it also features a point of sale (POS) system, making it easier to manage sales in facilities such as bars, restaurants, and spas within the property.
When it comes to integrations, RMS Cloud boasts a range of partnerships, including those with major OTAs, payment gateways, and even third-party software like revenue management systems, all aimed at providing a seamless and effective hotel management experience.
Pricing:
Pricing for RMS Cloud starts at $125 per month. This includes full PMS functionality but excludes some of the additional modules such as POS or Event Management, which come at an additional cost. The pricing does not have a user limit, making it a cost-effective solution for larger teams.
Pros:
- Comprehensive feature set covering most aspects of a hotel operation
- Cloud-based access allows for operation from multiple locations
- Integrates with a wide range of third-party software and services
Cons:
- The extensive nature of the platform may result in a steeper learning curve
- Additional modules come at an extra cost
- Less focus on guest messaging compared to dedicated guest messaging platforms
Other Hotel Email Marketing Software
Below is a list of additional legal practice management software that we shortlisted, but did not make it to the top 12. Definitely worth checking them out.
- Resort Data - Good for robust reservation and guest management capabilities
- Brevo - Good for engaging guests with personalized content
- Dailypoint - Good for transforming raw data into usable customer profiles
- Smart Host - Good for automating personalized email communication
- Constant Contact - Good for its user-friendly email marketing interface
- Klaviyo - Good for its advanced segmentation and targeting features
Selection Criteria for Hotel Email Marketing Software
In my journey of exploring hotel email marketing software, I've tested several tools to determine which ones offer the most value. I assessed over 15 tools, and the ones listed in this guide stood out due to their exceptional performance in specific areas. The criteria I used to evaluate each software are explained below:
Core Functionality
The primary functions that a hotel email marketing software should enable you to do include:
- Sending automated and personalized emails to guests
- Tracking and analyzing email performance
- Managing and segmenting guest lists
Key Features
A few key features I focused on when choosing the software are:
- Integration with property management systems (PMS)
- Personalization capabilities to tailor messages according to guest profile
- Advanced analytics for performance tracking and optimization
- A/B testing to refine email content and strategies
Usability
For hotel email management software, usability encompasses:
- A clear and intuitive interface that staff at all technical levels can navigate without extensive training
- An easy process for importing and organizing guest data
- Quick and helpful customer support, particularly important for hotels operating 24/7
- Minimal setup time, ensuring a smooth transition and less disruption to ongoing operations
- Training resources for onboarding new users and keeping current users up to date with new features or updates
People Also Ask
What are the benefits of using hotel email marketing software?
The use of hotel email marketing software presents several benefits including:
- Automated Email Campaigns: These tools can automatically send personalized emails to guests at various stages of their booking process or post-stay, saving valuable time.
- Guest Segmentation: These tools allow for the segmentation of guests based on various factors, enabling more targeted and effective communication.
- Integrated Analytics: You can monitor the performance of your emails, helping you optimize future campaigns and improve guest engagement.
- Integration with Other Systems: Most email marketing tools can integrate with Property Management Systems (PMS), enhancing data accuracy and operational efficiency.
- Improved Guest Relationship: By sending personalized emails at various stages of the guest lifecycle, hotels can build stronger relationships with their guests, fostering loyalty and repeat bookings.
How much do hotel email marketing tools cost?
The cost of hotel email marketing software can greatly vary depending on the size of your hotel, the complexity of the software, and the range of features it offers.
What are the pricing models for these tools?
Typically, hotel email marketing software providers use either a subscription-based pricing model or a quote-based model. Subscription-based models often offer monthly or annual plans with a fixed cost per user or per number of contacts. Quote-based models provide a custom quote based on the specific needs of your business.
What's the typical range of pricing for these tools?
While the cost can significantly vary, you can generally expect to pay anywhere from $20 to $500 per month for these tools, with most falling in the $50 to $200 range.
Which is the cheapest and most expensive software?
Among the tools reviewed, MailChimp offers the cheapest plan starting at $9.99 per user per month. On the higher end, dailypoint has plans that can go up to $500 per month.
Are there any free options?
Yes, some tools like MailChimp and Constant Contact offer a free version with limited features. These can be a good starting point for small hotels or those just starting with email marketing. However, for more robust functionality, a paid plan would be more suitable.
Summary
Choosing the right hotel email marketing software can greatly enhance your guest communication and lead to improved guest loyalty and revenue. From the range of tools reviewed, there's something for every type of need, from automation of guest emails at various stages of the booking process in Bookinglayer, to comprehensive property management with built-in email marketing in NewBook. In summary, when selecting a tool, consider its core functionality and key features, usability, and cost to ensure it meets your specific needs.
Here are three key takeaways from this article:
- Core Functionality: Ensure the tool covers the basic functions you need, such as automated email campaigns, guest segmentation, and integrated analytics.
- Usability: Consider the design, ease of onboarding, interface, and customer support of the software. It should be easy to use and navigate, and the provider should offer responsive support.
- Pricing: Be sure to consider your budget. While some tools offer more advanced features, they might come at a higher cost. Weigh the benefits against the cost to determine the best value for your specific needs.
By taking these factors into account, you can make a more informed decision when choosing the best hotel email marketing software for your property.
What Do You Think?
As we continuously aim to provide you with the most comprehensive and up-to-date information, we'd love to hear from you.
If there are any other hotel email marketing tools that you think should be on this list, or if you have any firsthand experiences with the tools mentioned, please feel free to share them in the comments section. Your contribution can help other readers make more informed decisions.