23 Best Hotel Reputation Management Software Of 2025
10 Best Hotel Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 23 tools reviewed.
As a hospitality industry veteran, I understand how tricky it can be to manage a hotel's digital reputation. Positive reviews can bolster your brand and attract more guests, while negative ones, if not managed well, can potentially harm your reputation.
With hotel reputation management software, you can swiftly track online reviews, respond promptly, gain valuable insights, and improve your brand's image. It tackles key issues like dispersed online reviews, slow response times, and lack of actionable feedback. Here’s my complete guide to all things hotel reputation management software related.
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Best Hotel Reputation Management Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for SEO integration strategies | Free consult available | Pricing upon request | Website | |
| 2 | Best AI-enabled reputation management platform | Free demo available | Pricing upon request | Website | |
| 3 | Best for breaking down guest reviews | 7-day free trial | From $8/month/location | Website | |
| 4 | Best for highly personalized strategies | Not available | Pricing upon request | Website | |
| 5 | Best for tracking online reviews and brand sentiment | Free demo available | Pricing upon request | Website | |
| 6 | Best for social media monitoring and response | 30-day free trial | From $79/user/month | Website | |
| 7 | Best for real-time customer interaction | Free demo available | Pricing upon request | Website | |
| 8 | Best for multilingual review management | Free demo available | Pricing upon request | Website | |
| 9 | Best for maintaining online reputation across 100+ sites | Yes | From $29/user/month (billed annually) | Website | |
| 10 | Best for data-driven reputation insights | Not available | Website |
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roommaster
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Little Hotelier
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.5 -
Minihotel
Visit Website
Best Hotel Reputation Management Software Reviews
TheBestReputation is an online reputation management software designed to help individuals and businesses enhance their online presence. It offers services like public relations, crisis management, and content removal, making it a versatile tool for managing reputations.
Why I Picked TheBestReputation: I picked TheBestReputation for hotel reputation management because it provides a comprehensive approach to managing a hotel's online image. With its focus on public relations and crisis management, it allows you to address any negative content swiftly and maintain a positive brand presence. Furthermore, the software's content removal service ensures that outdated or inaccurate information doesn't tarnish your hotel's reputation.
Another reason TheBestReputation stands out is its emphasis on improving brand visibility. By integrating search engine optimization (SEO) with its services, it helps your hotel rank better in search results, attracting more potential guests. This combination of features makes it a valuable asset for maintaining and boosting your hotel's reputation online.
Standout features & integrations:
Features include comprehensive SEO and SERP auditing, which helps you understand and improve your online presence. The software also excels in ORM strategy development, tailoring solutions to fit your hotel's unique needs. Additionally, TheBestReputation integrates SEO with public relations, enhancing your brand visibility and customer sentiment. Integrations include Google Analytics and media CRMs, which support reporting and media relations efforts.
Pros and cons
Pros:
- Offers crisis response planning support
- Deep ORM tool integrations
- Combines PR and SEO strengths
Cons:
- Campaign timelines may vary
- No fixed pricing structure
Birdeye is an AI-driven reputation management platform that helps businesses monitor and enhance their online presence. It consolidates customer reviews, social media interactions, and listings into a single dashboard, making it easier to manage feedback and engage with customers.
Why I Picked Birdeye: I chose Birdeye for its comprehensive review management capabilities, which are essential for hotels aiming to maintain a strong online reputation. With Birdeye, you can collect and manage reviews from over 200 sites, including Google and Facebook, all in one place. This centralized system simplifies the process of monitoring guest feedback, allowing you to respond promptly and appropriately. Additionally, Birdeye's AI-powered tools provide suggested responses, helping you address reviews efficiently and professionally.
What do you get for free?
Birdeye doesn't offer a free trial or plan for its reputation management system, but you can watch a free demo of the platform.
Standout features & integrations:
Other features include a survey tool, which enables you to gather detailed guest feedback through customizable surveys and social media management, which allows you to manage posts and engage with guests across various platforms from a single dashboard. Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.
Pros and cons
Pros:
- Supports many integrations
- Efficient review generation
- Consolidates reviews from over 200 sites
Cons:
- Some users find the customization options insufficient
- Initial setup can be challenging for some users
New Product Updates from Birdeye
Birdeye adds AI Search and Six New Agents to Boost Visibility
Birdeye rolled out Search AI plus six AI-powered agents to help you win visibility, capture leads, manage reviews, segment contacts, generate reviews, and engage on social. Each tool handles the heavy lifting so you can focus on growth. Visit Birdeye's website for more.
for more.
RightResponse AI helps hotels monitor guest feedback, respond to reviews, and analyze sentiment across multiple review platforms. It focuses on breaking reviews down into granular insights, allowing you to better understand what guests are really saying.
Why I Picked RightResponse AI: I picked RightResponse AI because of how it handles review sentiment. Instead of summarizing guest feedback into broad categories, it parses reviews into specific phrases that reflect real guest experiences. This makes it easier for you to spot recurring issues or highlight what guests appreciate most. If you manage multiple locations, you can also compare performance across properties, helping you make informed decisions about where to focus improvements.
I also liked how RightResponse AI uses AI-generated review responses to save time while keeping responses personalized. You can customize how the AI responds, add business-specific facts, and even filter which reviews get a reply.
Standout Features & Integrations:
The competitor analysis tool helps you see how your hotel's online reputation stacks up against others by tracking competitor ratings, review counts, and response rates. The Google Map rank tracking feature shows how your hotel ranks in local searches and reveals which categories your competitors are using. The AI review requester allows you to personalize review requests, using guest details like names and service dates to encourage more authentic feedback. No public integrations are listed as of yet. Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps via Zapier.
Pros and cons
Pros:
- Personalized, fact-based AI responses
- Location-based sentiment breakdown
- Competitor benchmarking tools
Cons:
- No public integrations listed
- Some learning curve for setup
Erase.com is a reputation management platform that specializes in the permanent removal of negative online content and reviews. It is particularly effective for hotels seeking to protect their brand image by eliminating harmful search results and reviews that can impact guest bookings and overall public perception.
Why I Picked Erase.com: I selected Erase.com because it offers something most hotel reputation tools don’t—permanent removal of negative content, not just suppression or response. This is especially important for hotels facing persistent or damaging online attacks that can’t be resolved through engagement alone. Erase.com also provides highly personalized strategies, crafting solutions that are specific to each hotel's situation.
The platform’s proactive approach helps hotels build long-term protection for their reputation, and the one-on-one customer support ensures tailored guidance throughout the process.
Standout features & integrations:
Erase.com focuses on genuine content creation to push positive narratives, proactive reputation management strategies that help prevent future issues, and fully customized ORM (Online Reputation Management) plans for each hotel. It also offers SEO support, social media management, sentiment analysis, and permanent content removal services. Integrations include Google, Glassdoor, Yelp, and other search engines.
Pros and cons
Pros:
- Delivers ongoing customer support and account management
- Offers personalized, hotel-specific ORM strategies
- Specializes in permanent review and content removal
Cons:
- Lack of transparency about expectations
- No transparent or fixed pricing; all quotes are custom
ReviewTrackers is an online reputation management platform that monitors, collects, and analyzes customer feedback from across the web. It is adept at synthesizing data to provide businesses with comprehensive insights into their brand sentiment, making it a top choice for tracking online reviews and understanding consumer sentiment.
Why I Picked ReviewTrackers: I selected ReviewTrackers because of its extensive review monitoring capabilities and comprehensive data analysis. It captures feedback from various online sources and converts it into actionable insights, a quality that stands out amongst other tools in the market. This ability to track online reviews and metrics brand sentiment effectively is why I determined ReviewTrackers as the best tool for this specific use case.
What do you get for free?
ReviewTrackers doesn't offer a free plan. However, they provide a free demo to help businesses understand the software's capabilities.
Standout features & integrations:
ReviewTrackers' standout features include data visualization, sentiment analysis, and notifications for new reviews. Furthermore, the platform integrates with major CRM and help desk solutions like Salesforce and Zendesk, which helps businesses manage customer feedback effectively.
Pros and cons
Pros:
- Effective integrations with CRM and help desk tools
- Advanced data analysis for insightful understanding
- Comprehensive review monitoring capabilities
Cons:
- Might be overwhelming for users seeking simple solutions
- Pricing might be steep for small businesses
- Does not offer a free plan
AgoraPulse is a social media management tool that allows you to monitor, post, and analyze content across multiple social media platforms. It's excellent for businesses wanting to centralize their social media monitoring and response mechanisms.
Why I Picked AgoraPulse: I chose AgoraPulse because of its robust features and compatibility with multiple social media platforms. It stood out in my selection process due to its unified inbox that collects all messages, comments, and mentions in one place, offering a unique social media monitoring and response solution.
What do you get for free?
AgoraPulse provides a 28-day free trial, allowing users to test its features. However, continuous platform use beyond this period requires a paid subscription.
Standout features & integrations:
AgoraPulse provides users with a range of useful features, such as social media scheduling, monitoring, reporting, and team collaboration. It integrates with major social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Pros and cons
Pros:
- Offers a comprehensive free trial
- Features a unified inbox for all social interactions
- Integrates with multiple social media platforms
Cons:
- Limited integrations outside of social media platforms
- No permanently free tier
- High starting price
Podium is a hotel reputation management software focusing on real-time customer interaction. It allows instant feedback and interaction, allowing hotels to engage their customers in meaningful ways immediately.
Why I Picked Podium: I chose Podium for its dedication to real-time interactions. The platform's ability to provide immediate feedback makes it stand out from other options. The focus on real-time interaction makes Podium ideal for any hotel looking to engage with its customers in meaningful ways right when it matters most.
What do you get for free?
While Podium doesn’t offer a free plan, they extend a free trial to allow potential users to test the software and see if it meets their needs.
Standout features & integrations:
Podium excels with features like instant messaging, review generation, and sentiment analysis. It also integrates with major hotel management systems for streamlined operations.
Pros and cons
Pros:
- Seamless integration with major hotel management systems
- Instant messaging for fast communication
- Real-time customer interaction
Cons:
- Pricing might be high for some users
- Can be too feature-rich for smaller hotels
- No free tier available
ReviewInc is a powerful online reputation management platform that focuses on obtaining, managing, and promoting customer reviews in multiple languages. It is known for its support of over 120 languages, making it exceptionally well-suited for businesses operating in multilingual markets.
Why I Picked ReviewInc: I picked ReviewInc primarily due to its robust multilingual support that differentiates it from other review management tools. It can aggregate reviews from online platforms in over 120 languages, making it a significant asset for businesses in diverse linguistic markets. Therefore, I determined it as the best for multilingual review management.
What do you get for free?
ReviewInc does not have a free tier. However, they offer a free demo that gives potential users a glimpse of what the platform offers.
Standout features & integrations:
Key features of ReviewInc include extensive review management, multilingual support, and competitive benchmarking. Additionally, it integrates well with popular CRM systems, social media platforms, and other customer service software, making it easy to centralize and manage reviews in one place.
Pros and cons
Pros:
- Useful integration with CRM and social media platforms
- Centralized review management
- Excellent multilingual support
Cons:
- Might have a steep learning curve for new users
- Pricing may be high for smaller businesses
- No free plan offered
Grab Your Reviews is a comprehensive review management tool that helps businesses collect, manage, and respond to reviews from over 100 online platforms. It is best suited for enterprises that seek to maintain their online reputation across multiple review sites.
Why I Picked Grab Your Reviews: I selected Grab Your Reviews for this list due to its extensive coverage of review sites. In my comparison, few other tools offered the ability to manage online reputation across many platforms.
What do you get for free?
Grab Your Reviews offers a 14-day free trial that allows potential users to explore its features. However, once the trial period ends, software usage requires a subscription.
Standout features & integrations:
Notable features of Grab Your Reviews include review monitoring, response management, and review analytics. While it does not specify its integrations on the website, it boasts compatibility with over 100 review sites, indicating a broad scope of platform integrations.
Pros and cons
Pros:
- Offers a free trial
- Includes review analytics
- Wide coverage of review sites
Cons:
- Pricing information requires more clarity
- No permanently free plan
- No disclosed CRM or other software integrations
Canary is a robust hotel reputation management software that leans into data analytics. It delivers powerful insights derived from customer reviews, enabling you to improve your hotel's reputation based on factual data.
Why I Picked Canary: Canary struck a chord with me due to its exceptional emphasis on data-driven insights. It doesn't just help manage reviews but also goes a step further by providing meaningful analytics derived from these reviews. That's why I chose Canary, especially for businesses that value factual data in reputation management.
What do you get for free?
While Canary does not offer a free plan, they do provide potential users with a free demo upon request to explore their services.
Standout features & integrations:
Canary shines with features like sentiment analysis, review management, and a comprehensive analytics dashboard. It integrates seamlessly with several popular hotel booking platforms, making review collection a breeze.
Pros and cons
Pros:
- Seamless integration with booking platforms
- Comprehensive analytics dashboard
- Emphasis on data-driven insights
Cons:
- Pricing might be a bit steep for small hotels
- Might be less intuitive for users not familiar with data analysis
- No free tier available
Other Hotel Reputation Management Software
- RateGain
For comprehensive sentiment analysis and competitor benchmarking
- Innsoft Inc
For easy review management across multiple platforms
- INNsight
For integrated marketing and reputation management
- STAAH Review Minder
For responding to reviews
- LocalClarity
For local search and map visibility
- ReviewFlowz
For automating review follow-ups
- SurveySparrow
For AI-driven insights
- DJUBO
Good for centralized hotel management with built-in review handling
- SOCi
Good for multi-location brand reputation management
- Critique by eZee Reservation
Good for hotels seeking tailored feedback via surveys
- Broadly
Good for SMEs seeking seamless online review generation and management
- Cloutly
Good for automated response suggestions to customer reviews
- TrustYou
Good for analyzing and improving guest feedback
Hotel Reputation Management Software Selection Criteria
When selecting the best hotel reputation management software to include in this list, I considered common buyer needs and pain points like managing online reviews and improving guest engagement. I also used the following framework to keep my evaluation structured and fair:
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Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage online reviews
- Monitor social media mentions
- Respond to guest feedback
- Analyze guest sentiment
- Generate performance reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Automated response templates
- Integration with booking platforms
- Multi-language support
- Customizable dashboards
- AI-driven sentiment analysis
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Responsive design for mobile
- User-friendly reporting tools
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Comprehensive user guides
- Supportive chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multi-channel support options
- Prompt response times
- Access to a knowledge base
- Personalized assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Transparent pricing structure
- Free trial availability
- Discounts for annual payments
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Support service experiences
- Value for money perception
- Feature effectiveness feedback
How to Choose Hotel Reputation Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your business? Think about future needs and whether the tool can handle increased data and users without extra costs or complications. |
| Integrations | Does it work with your existing tools? Check if it connects with booking systems, social media, and review platforms you already use. |
| Customizability | Can you tailor it to your needs? Look for options to adjust dashboards and reports to match your workflows and preferences. |
| Ease of use | Is it simple for your team to learn? Evaluate the interface and ask if non-tech staff can easily use it without extensive training. |
| Implementation and onboarding | How quickly can you get started? Consider the time and resources needed to implement, and whether there's support like tutorials and training. |
| Cost | Is it within your budget? Compare the pricing plans and watch for hidden fees or long-term commitments that could stretch your finances. |
| Security safeguards | Does it protect your data? Ensure the software has strong security measures like encryption and compliance with data protection laws. |
| Support availability | Can you get help when you need it? Check if support is available during your operating hours and through your preferred contact methods like phone or chat. |
What Is Hotel Reputation Management Software?
Hotel reputation management software is a specialized tool designed for hoteliers and hospitality professionals to efficiently monitor, manage, and respond to their property's online reputation. This type of software is primarily utilized by hotel owners, managers, and marketing teams to gain insights from customer reviews across various online platforms, such as travel websites, social media, and search engines.
Using these tools, they can effectively handle negative reviews, accentuate positive feedback, improve their service based on customer sentiment, and ultimately enhance their hotel's overall reputation. It's an indispensable tool in the age of digital communication, where online reviews significantly influence a prospective guest's booking decision.
Features
When selecting hotel reputation management software, keep an eye out for the following key features:
- Review monitoring: Tracks and collects online reviews from multiple platforms to keep you informed of guest feedback.
- Sentiment analysis: Analyzes guest feedback to provide insights into overall guest satisfaction and areas for improvement.
- Automated responses: Offers pre-written templates to quickly address guest reviews, saving time and ensuring consistency.
- Social media integration: Connects with social media platforms to monitor mentions and engage with guests in real-time.
- Performance reporting: Generates reports to evaluate the effectiveness of reputation management strategies and track improvements over time.
- Customizable dashboards: Allows you to tailor the interface to show the most relevant data and metrics for your team.
- Multi-language support: Enables communication with guests in their preferred language, enhancing engagement and satisfaction.
- Data security: Ensures that sensitive guest information is protected through encryption and compliance with data protection laws.
Benefits
Implementing hotel reputation management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved guest satisfaction: By quickly addressing reviews and feedback, you can enhance guest experiences and foster positive relationships.
- Increased online visibility: Monitoring social media and review platforms helps boost your hotel's presence, attracting more potential guests.
- Time-saving automation: Automated responses and monitoring tools reduce the time your team spends managing reviews, allowing focus on other tasks.
- Data-driven insights: Sentiment analysis and performance reports provide valuable insights to guide decision-making and improve services.
- Enhanced brand image: Consistent and positive engagement with guests strengthens your hotel's reputation in the digital space.
- Better resource allocation: By understanding guest needs and feedback, you can allocate resources more effectively to areas that need improvement.
Costs & Pricing
Selecting hotel reputation management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in hotel reputation management software solutions:
Plan Comparison Table for Hotel Reputation Management Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic review monitoring, limited social media integration, and basic reporting. |
| Personal Plan | $10-$30/user/month | Enhanced review management, social media monitoring, and basic sentiment analysis. |
| Business Plan | $50-$100/user/month | Advanced reporting, automated responses, and customizable dashboards. |
| Enterprise Plan | $150+/user/month | Comprehensive integration, multi-language support, and dedicated account management. |
Most Common Questions Regarding Hotel Reputation Management Software
How long does it take to see results from reputation management software?
Results can vary based on your starting point and the strategies you implement. Generally, you might start noticing improvements in guest feedback and online ratings within a few months. Consistent use of the software will help maintain and enhance your reputation over time.
Can reputation management software integrate with other systems?
Yes, most reputation management tools can integrate with booking systems, social media platforms, and other hotel management software. This integration helps streamline operations and ensures that all guest interactions are captured and managed efficiently.
Is training required to use reputation management software?
While some tools are user-friendly, basic training can help your team make the most of all available features. Look for software that offers tutorials, webinars, and customer support to ensure your team can use the tool effectively from day one.
Are there any security concerns with using reputation management software?
Security is crucial, especially when handling guest data. Ensure the software provider complies with data protection regulations and uses encryption to protect sensitive information. Asking about their security measures can give you peace of mind.
What Next?
If you're in the process of researching hotel reputation management software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.