18 Best Hotel CRM Software Of 2024 Compared
10 Best Hotel CRM Shortlist
Here's my pick of the 10 best software from the 18 tools reviewed.
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As a hotelier, choosing the right customer relationship management (CRM) tool is crucial for success. With many options available, finding the perfect fit can be daunting.
Here, we've distilled the best hotel CRMs to aid your decision, highlighting essential features and benefits. Dive in for insights on selecting the best hotel CRM.
What Is A Hotel CRM?
A hotel CRM, or customer relationship management system, is a software application that helps hotels manage their customers and interactions. Hotel CRMs can track customer data, such as contact information, booking history, and preferences. They also allow hotel staff to communicate with customers through chat and email, send alerts and reminders, and manage reservations and bookings.
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If you're looking for a tool to help manage your hotel guests and interactions, then a hotel CRM is your solution. Hotel CRMs can provide a wealth of benefits for your business, such as improved customer service, increased bookings, and more efficient operations.
Best Hotel CRM Summary
Choosing the right hotel CRM is essential for managing your business effectively. With so many options available, it can be difficult to know which one is right for you. That’s why we’ve created this comparison to guide you.
| Tools | Price | |
|---|---|---|
| CRM Creatio | From $25/user/month | Website |
| innRoad | From $150/user/month | Website |
| monday sales CRM | From $10/user/month (billed annually) | Website |
| Salesforce Financial Services Cloud | From $25/user/month (billed annually) | Website |
| Cendyn | Pricing upon request | Website |
| HubSpot | From $45/user/month (billed annually) | Website |
| Freshworks | From $9/user/month | Website |
| Revinate | Pricing upon request | Website |
| Track | From $15/user/month (min 5 seats, billed annually) | Website |
| Inn Flow | From $30/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareBest Hotel CRM Reviews
Each CRM has unique features, so it’s important to consider what you need your CRM to do. Do you need a CRM that can manage bookings and reservations? Or one that can track customer loyalty and rewards?
Whatever your needs, we’ve got you covered. Continue reading to explore the top hotel CRMs and find the perfect one for your business.
CRM Creatio is a customer relationship management platform that helps businesses automate and optimize their sales, marketing, and service processes. It’s designed for teams that want a flexible solution to improve customer interactions and internal workflows.
Why I Picked CRM Creatio: This tool lets you easily create custom workflows without needing to code, making it ideal if you need something highly adaptable. With its no-code tools, your team can automate customer communications, manage leads, and track reservations. You can configure the interface to suit your unique business needs, including handling booking inquiries and guest profiles. Its process automation capabilities also let you quickly scale operations, freeing up time for your team to focus on improving guest experiences.
Standout features & integrations:
Key features include end-to-end workflow automation, a drag-and-drop interface for automation, contact management, KPI monitoring tools, custom dashboards, pipeline management, and collaboration tools. CRM Creatio integrates with a range of third-party applications, including Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, and HubSpot Marketing.
Pros and cons
Pros:
- 360-degree customer views
- No-code platform
- Highly customizable platform for niche hospitality needs
Cons:
- Customization can be time-consuming
- Learning curve for new users
innRoad is a comprehensive management solution designed explicitly for the hotel industry, emphasizing support for independent hotels. With its array of management tools and integrated systems, innRoad simplifies hotel operations, making it especially suitable for boutique and independent hotel brands.
Why I Picked innRoad: I chose innRoad after comparing different hospitality software options. Their personalized features and devoted support for independent hotels stood out to me. InnRoad's ability to streamline operations and improve the guest experience aligns with their 'Best for independent hotel management' title.
Standout features & integrations:
innRoad boasts a suite of impressive features, including a real-time check-in/check-out system, a robust CRM platform focused on guest profiles, and functionalities tailored to improve the guest journey from booking to stay. In terms of integrations, innRoad offers connectivity to leading property management systems (PMS), marketing automation tools, and even platforms like Pipedrive for sales management, ensuring comprehensive management for independent hoteliers.
Pros and cons
Pros:
- A robust CRM system that centralizes customer interactions and profiles
- Integration with popular hospitality tools and systems
- Designed specifically for the unique needs of independent hotels
Cons:
- Pricing transparency could be improved for easier budgeting decisions
- Independent hotels with very limited resources might find some features excessive
- Potential complexity for those unfamiliar with comprehensive CRM solutions
monday sales CRM stands at the intersection of sales tracking and team collaboration, offering tools that improve the efficiency of sales teams within the hospitality industry. By prioritizing team coordination and sales activities, it aligns perfectly with establishments seeking a collaborative approach to sales management.
Why I Picked monday sales CRM: I found monday sales CRM during my search for the perfect CRM system. Its emphasis on team collaboration integrated with sales tracking caught my attention, making it the ideal choice for those seeking a CRM system that excels in both areas.
Standout features & integrations:
monday sales CRM thrives on its modules tailored for real-time collaboration, lead management, and contact management, helping teams to track potential customers. Its CRM features are augmented by its workflow tools and sales pipeline insights. Regarding integrations, monday is compatible with popular email campaign tools, Pipedrive, Freshsales, and other CRM platforms, further improving its appeal.
Pros and cons
Pros:
- Rich integration capabilities with other CRM systems and marketing campaign tools
- Offers real-time tracking of sales activities
- Comprehensive CRM solution with an emphasis on team collaboration
Cons:
- Pricing might be higher for businesses on a tight budget
- Its wide range of features may be overwhelming for smaller teams
- Might be a learning curve for those new to collaborative CRMs
Salesforce is a dynamic CRM platform renowned for its wide array of functionalities tailored to various industries, including the hospitality sector. For hotels looking to scale and streamline their operations, Salesforce emerges as a formidable solution.
Why I Picked Salesforce: In the vast ocean of CRM systems, selecting Salesforce was a decision driven by its robustness and flexibility. After comparing several tools, I judged Salesforce's architecture to be the most adept at accommodating growth in the hotel industry. Its adaptability to large hotel chains and boutique establishments is why I regard it as 'Best for scalable hotel operations'.
Standout features & integrations:
Salesforce offers profound CRM features from guest profiles, and sales pipeline management, to in-depth customer journey analysis. The platform's modules enable hotels to manage everything from check-in processes to email campaigns, ensuring improved guest satisfaction. Integrations-wise, Salesforce can connect with many tools, including marketing automation platforms, property management systems (PMS), and even platforms like Pipedrive or Freshsales, fortifying its place in the ecosystem of hospitality management tools.
Pros and cons
Pros:
- Wide array of integrations with other important hospitality software
- Ability to handle both large and small-scale hotel businesses
- Comprehensive CRM platform accommodating diverse hotel operations
Cons:
- Some features may be excessive for smaller establishments
- Higher cost compared to some niche-specific CRM tools
- Steeper learning curve for new users
Cendyn is a prominent figure in the hospitality CRM software space, primarily focusing on offering personalized marketing solutions to improve guest experiences. By centralizing guest profiles and utilizing smart segmentation, Cendyn empowers hoteliers to craft marketing campaigns that resonate personally with guests.
Why I Picked Cendyn: After evaluating multiple CRM options for the hospitality industry, I chose Cendyn for its exceptional ability to personalize the guest experience. No other CRM solution matches its expertise in using customer data to create tailored marketing campaigns, making it my top choice for personalized guest marketing.
Standout features & integrations:
Cendyn boasts a range of standout features including a robust CRM system that emphasizes customer interactions and an intuitive marketing automation module that allows for streamlined email campaigns. Additionally, it offers a powerful segmentation tool that improves personalized experiences. Regarding integrations, Cendyn interfaces with leading property management systems (PMS) and other hospitality CRM platforms, thus improving its functionality and offering a cohesive guest experience.
Pros and cons
Pros:
- Advanced segmentation tools for targeted marketing campaigns
- Strong integrations with leading PMS and CRM platforms
- Dedicated focus on personalized marketing improves guest satisfaction
Cons:
- The tool might be overkill for very small establishments not focusing on intricate marketing campaigns
- The vast array of features might present a learning curve for some users
- Pricing transparency could be improved for easier decision-making
Hubspot, a recognized leader in the CRM domain, specializes in transforming customer interactions through its inbound marketing tactics. For the hospitality industry striving to attract and engage potential customers, Hubspot has become the linchpin for establishing meaningful connections.
Why I Picked Hubspot: Navigating through numerous CRM systems, I chose Hubspot primarily for its unparalleled emphasis on inbound marketing strategies. While there were several competitors in the CRM solution space, Hubspot stood out due to its robust tools for segmentation, marketing automation, and email campaigns. Based on my assessment and comparison, I found Hubspot to be the 'Best for inbound marketing strategies.”
Standout features & integrations:
Hubspot boasts impressive modules for marketing automation, contact management, and segmentation that streamline the customer journey, making it easy for hospitality businesses to personalize experiences. Its CRM platform integrates with Pipedrive, Freshsales, and various property management systems, improving its functionality further.
Pros and cons
Pros:
- Integrations with other CRM platforms and hotel industry-specific tools
- Effective CRM features for personalized customer experience
- Comprehensive inbound marketing tools tailored for customer engagement
Cons:
- Some advanced features are reserved for higher-priced tiers
- Its vast range of features can present a steep learning curve
- The pricing might be a barrier for smaller hospitality businesses
Freshworks tools streamline operations in hospitality. It acts as a CRM platform that integrates with functions to enhance the customer experience. Ideal for the customer-centric hospitality sector.
Why I Picked Freshworks: When determining which tool to highlight for the hospitality CRM niche, Freshworks caught my attention due to its unique functionality and modules that prioritize the customer journey. I judged it to be superior in many respects, especially when comparing its features tailored to the hospitality industry. The customer-centric approach of Freshworks aligns with the designation 'Best for customer-centric hospitality operations'.
Standout features & integrations:
Freshworks boasts features like Freshsales, a robust sales management system designed to optimize sales activities and provide valuable customer insights. Additionally, the CRM system offers tools for lead management, email campaigns, and marketing automation. Integrations-wise, Freshworks connects well with property management systems (PMS), Pipedrive, and other essential tools for the hospitality industry.
Pros and cons
Pros:
- Emphasis on real-time customer interactions improves guest satisfaction
- Integrates well with a range of essential hotel business tools
- Comprehensive CRM features tailored for the hospitality industry
Cons:
- While it integrates with many tools, it might not cover some niche requirements
- Annual billing can be less flexible for certain operations
- Some features might be overwhelming for smaller hospitality businesses
Revinate specializes in transforming guest feedback into actionable insights for hotels. This CRM platform is particularly adept at analyzing a hotel's reputation, enabling hospitality businesses to gauge their performance in guests’ eyes.
Why I Picked Revinate: When evaluating various CRM solutions for the hotel industry, I chose Revinate for its unparalleled capability in handling and analyzing guest feedback. Its core strength is processing vast amounts of feedback to provide a clear picture of a hotel's reputation. I firmly believe it's 'Best for reputation and guest feedback analysis' as it grants hotels the tools to comprehend and act on guest sentiments.
Standout features & integrations:
Revinate offers powerful functionality in feedback management, from gathering reviews across multiple channels to offering detailed guest satisfaction metrics. Its segmentation tools also allow for targeted marketing campaigns based on feedback analysis. As for integrations, Revinate links with leading property management systems (PMS) and various marketing automation tools to ensure data consistency and streamline operations.
Pros and cons
Pros:
- Strong integrations with major PMS and marketing tools
- Offers detailed metrics on guest satisfaction
- Proficient in analyzing vast amounts of guest feedback
Cons:
- Only offers annual billing, which may not fit all budget cycles
- The initial setup may require some training
- Might be more focused on feedback than other CRM features
Track, a dedicated hotel CRM solution, facilitates effective guest communication. Recognizing the hospitality industry's need for robust contact management, Track offers tools tailored to streamline interactions and improve the customer journey.
Why I Picked Track: I chose Track after carefully judging its features against other CRM systems in the market. What makes Track distinctive is its laser focus on the hospitality sector and how it caters precisely to guest communication needs. My rationale for deciding it's the 'Best for comprehensive guest communication' stems from its ability to provide hotels with a singular platform to manage all guest interactions, making it invaluable for the hotel industry.
Standout features & integrations:
Track boasts robust functionality for real-time guest interactions, including email campaigns, SMS notifications, and social media integration. It also integrates with popular property management systems (PMS) and other essential tools for the hospitality business.
Pros and cons
Pros:
- Offers modules for email, SMS, and social media communication
- Integrates with major property management systems
- Dedicated hospitality CRM solution
Cons:
- Billed annually, which might not appeal to all
- Starting price requires a minimum seat purchase
- Might be over-specialized for broader hotel chains
Inn Flow provides a comprehensive solution for managing hotels that meets the unique needs of the hospitality industry. Our advanced features cover both the operational and financial aspects of running a hotel, ensuring a well-managed and balanced operation.
Why I Picked Inn Flow: I found that Inn Flow is the best tool for property and financial management as it combines both functions seamlessly. Its exceptional dual functionality sets it apart and earns it recognition as the 'Best for property and financial management.'
Standout features & integrations:
Inn Flow boasts robust modules for room service, check-in processes, and real-time financial data tracking, offering a holistic view of both property and financial operations. Its CRM system ensures customer satisfaction while streamlining sales activities and marketing campaigns. In terms of integrations, Inn Flow connects with major property management systems (PMS) and CRM platforms such as Pipedrive and Freshsales, providing a more comprehensive solution for hospitality businesses.
Pros and cons
Pros:
- Real-time tracking ensures up-to-date financial data for decision-making
- Comprehensive integration capabilities with major PMS and CRM solutions
- Dual functionality addressing property and financial management
Cons:
- Slightly higher starting price compared to some specialized tools
- Requires some training to fully harness all its features
- Might be overwhelming for smaller establishments that don’t require extensive financial management
Other Noteworthy Hotel CRM
Below is a list of additional hotel CRM that we shortlisted, but did not make it to the top list. Definitely worth checking them out.
- Experience Hotel
For guest experience management
- HubSpot
For inbound marketing strategies
- Zoho CRM
For multi-channel guest interactions
- Pipeline CRM
Good for visual sales process management
- NetSuite
Good for cloud-based enterprise management
- Bigin by Zoho CRM
Good for small businesses with scalability needs
- Close
Good for integrated calling and email tracking
- NetSuite
Good for cloud-based enterprise management
Popular Hotel Software
Here are some other lists of popular hotel software for you to check out.
The Benefits Of Using A Hotel CRM
There are many benefits of using a hotel CRM. Here are just a few:
1. Increased efficiency and productivity. The best CRM software will help your staff manage reservations and guests more efficiently. This means more bookings and happier guests!
2. Improved customer service. With a CRM, you can track every interaction with a guest, from booking to check-out. This allows you to provide better service and resolve any issues quickly and effectively.
3. More organized and accurate records. A good hotel CRM will keep all your guest data organized and up-to-date. This makes it easy to find information when needed and helps avoid any mistakes that could cost you business.
The Key Features To Look For In A Hotel CRM
When it comes to finding the best hotel CRM for your business, it's important to consider the key features that will be most useful to you. Here are some of the most important features to look for:
1. Customizable: A good hotel CRM should be customizable to fit your specific needs and requirements. It should allow you to track and manage reservations, guest information, room rates, and more.
2. Efficient: The hotel CRM should be efficient and easy to use, so you can quickly and easily manage your hotel's operations.
3. Robust Reporting: The CRM should include robust reporting features to track your hotel's performance and analyze data trends.
4. Scalability: The CRM should be able to scale with your business as it grows and changes.
5. Integration: The CRM should be able to integrate with other software programs you use, such as your accounting or booking system.
6. Marketing Management: Boosts hotel reputation management by personalizing guest experiences, addressing concerns quickly, and encouraging positive reviews.
Other Hotel Marketing Software
Here are some other useful tools for hotel marketing and CRM.
What Next?
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