22 Best Event Management CRMs For Running Stellar Events In 2024
10 Best Event Management CRM Shortlist
Here's my pick of the 10 best software from the 22 tools reviewed.
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Let's face it; event planning can be a wild ride. Juggling attendees, vendors, and venues, while keeping track of tasks and budgets can make your head spin. But fear not! Event management CRMs come to the rescue with their superpowers. Each CRM on our list offers unique features designed to tackle these challenges head-on, so you can focus on what really matters: creating unforgettable events that leave everyone in awe.
Event management CRMs are like magic wands that turn event planning nightmares into a breeze. They bring together all the moving parts of your event - attendees, venues, suppliers - into one easy-to-use platform. Say goodbye to the stress and hello to streamlined operations! These CRMs are your trusty sidekick, helping you save time, avoid errors, automate processes, and foster collaboration among your team.
Now, I won't lie to you - finding the perfect CRM may seem like searching for a needle in a haystack. But trust me; it's worth it. So, take a deep breath, explore these options, and discover the CRM that feels like it was custom-made for your needs.
What Is an Event Management CRM?
An Event Management CRM (Customer Relationship Management) system is a comprehensive tool used by event planners, coordinators, and managers to streamline the organization, execution, and analysis of in-person events.
It centralizes all essential aspects such as task management, event technology, floor plans, monitoring ROIs, access to mobile devices, marketing campaigns, API integration, venue check-in, ticketing and invoicing, event templates, attendee registration, supplier coordination, and more into a single platform.
By fostering efficient communication and improving logistics handling, it helps create a seamless event business experience for both organizers and event attendees. Be it corporate webinars, music festivals, sales team meetings, non-profit organization conferences, exhibitors meetings, or intimate social gatherings, these systems offer scalable CRM solutions, ensuring optimal utilization of resources and successful event outcomes.
Best Event Management CRM Summary
| Tools | Price | |
|---|---|---|
| Swoogo | From $200/user/month, (min 5 seats, billed annually) | Website |
| Bizzabo | Pricing upon request | Website |
| All In The Loop | Pricing upon request. | Website |
| AnyRoad | Pricing upon request. | Website |
| EventsAir | Pricing upon request | Website |
| EventTemple | From $69/user/month, (billed annually). | Website |
| Cvent Event Management | Pricing upon request. | Website |
| Zoho Backstage | From $20/user/month, (billed annually). | Website |
| GTR by Personify | From $300/user/month. | Website |
| Lasso | Pricing upon request. | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareBest Event Management CRM Reviews
Swoogo
Best for its hybrid event management, merging in-person and virtual experiences
Swoogo is an innovative Event Management CRM that excels in managing both virtual and in-person events, making it a standout choice for hybrid event management. Its versatility is unmatched in the realm of event CRMs, catering to an increasingly digital world without losing the charm of traditional events.
Why I Picked Swoogo: I chose Swoogo for this list because of its unique offering - the ability to adeptly manage hybrid events. This dual functionality sets it apart from most competitors and aligns with the evolving nature of events in today's context. Swoogo stands out with its hybrid event management, making it the best option for those seeking a blend of in-person and virtual experiences.
Standout features & integrations:
Swoogo provides a rich feature set that includes event registration, virtual event spaces, and real-time analytics. What makes it particularly useful is its virtual venue feature, enabling users to host immersive virtual events. Swoogo integrates seamlessly with a variety of essential tools, including Salesforce for CRM, Zoom for meetings, and Marketo for marketing automation.
Pros and cons
Pros:
- Powerful virtual venue feature
- Strong integration capabilities
- Capable of managing hybrid events
Cons:
- Might be overkill for purely in-person event
- Additional costs for premium features
- High starting price point
Bizzabo
Best for consolidating event planning and execution in one platform
Bizzabo offers a comprehensive event management CRM designed to consolidate every aspect of event planning and execution. It empowers teams to create, manage, and execute events efficiently, allowing for better teamwork and more seamless operations.
Why I Picked Bizzabo: Bizzabo found its place on this list due to its powerful all-in-one event management functionality. The tool takes a step beyond most event management CRMs by consolidating the entire planning and execution process in a single platform. I believe it's 'best for' organizations that aim to streamline their event planning and execution, bringing every team member onto the same page.
Standout features & integrations:
Bizzabo’s features range from registration management to website creation and even attendee engagement tools. A particularly noteworthy feature is its robust analytics capabilities, providing real-time insights to help improve future events. Bizzabo also integrates with marketing software like Hubspot, CRM systems like Salesforce, and payment gateways such as PayPal.
Pros and cons
Pros:
- Wide array of integrations
- Robust analytics capabilities
- All-in-one event planning and execution
Cons:
- Some advanced features require additional purchase
- Could be overwhelming for smaller organizations
- High starting price point
All In The Loop is a cloud-based platform that allows event organizers to create their own mobile event apps. The software provides interactive maps, networking tools, and custom branding options to personalize the attendee experience. Its unique selling proposition lies in the customizability it offers, making it best for those looking to create a tailored event app.
Why I Picked All In The Loop: In selecting tools for this list, I valued unique capabilities and areas of specialization. All In The Loop's provision of creating custom mobile apps for events gives it a distinct place in the event management software ecosystem. It's this focus on app creation and attendee engagement that led me to consider All In The Loop as the best for this purpose.
Standout features & integrations:
With All In The Loop, organizers can create engaging event apps with features like live polling, Q&A sessions, and personalized schedules. These apps can also integrate with social media platforms, enabling attendees to share their experiences and extend the event's reach beyond physical attendees.
Pros and cons
Pros:
- Integration with social media platforms for wider event reach
- Features like live polling and Q&A boost attendee engagement
- Provides a platform for creating personalized event apps
Cons:
- Not ideal for small events that may not require a dedicated app
- May have a learning curve for those new to app creation
- Pricing is not transparent; it is available upon request
AnyRoad is an Event Management CRM that delivers an impressive suite of features for managing on-site and hosted events. Its prime focus on creating distinct and memorable experiences sets it apart in a market dominated by more generic offerings.
Why I Picked AnyRoad: The reason AnyRoad made it to my list is its distinct emphasis on creating unique event experiences. This focus shines through its features and functionality, setting it apart from the other tools I evaluated. Given this focus, it's evident that AnyRoad stands out as the best choice for those seeking to offer unique on-site and hosted event solutions.
Standout features & integrations:
AnyRoad offers standout features such as immersive experience management, robust reporting, and personalized touchpoints for guests. The platform's Experience Relationship Management (ERM) is a standout feature that enhances the attendee experience. Notable integrations include Salesforce for CRM, and it offers built-in integrations for various payment processors like Stripe and PayPal.
Pros and cons
Pros:
- Flexible, custom pricing
- Comprehensive experience management features
- Strong emphasis on creating unique experiences
Cons:
- Learning curve due to the unique functionality
- Might be too specific for some users' needs
- Lack of transparent pricing could make budgeting challenging
EventsAir is a robust event management CRM that provides an all-encompassing solution for event planning and execution. It goes beyond basic event management to offer a holistic system that takes care of every aspect of event organization.
Why I Picked EventsAir: I picked EventsAir for the comprehensive, end-to-end event management solutions it offers. Its wide-ranging features cater to every stage of the event lifecycle, making it a standout in the crowd of more narrowly-focused tools. It's the 'best for' organizations seeking to streamline and consolidate their event planning processes into a single, efficient system.
Standout features & integrations:
EventsAir encompasses features like attendee management, ticketing, and marketing tools, along with more niche elements such as accommodation and travel management. A standout feature is its real-time reporting, which allows event organizers to track success metrics as the event unfolds. The tool offers useful integrations with various payment gateways, marketing software solutions like Mailchimp, and CRM systems like Salesforce.
Pros and cons
Pros:
- Real-time reporting
- Niche features such as accommodation management
- Comprehensive end-to-end event management
Cons:
- May be too complex for small-scale event organizers
- Additional costs for advanced functionalities
- High starting price might be prohibitive for some
Why I Picked EventTemple: EventTemple quickly caught my attention with its exceptional focus on serving high-volume event venues. Unlike other generic solutions, EventTemple thrives in this niche, showing a deep understanding of the specific challenges these venues face.
It stands out with its potent tracking features, making it ideal for managing high footfall without breaking a sweat. In my comparison, it was clear that EventTemple is a cut above the rest when it comes to managing high-volume venues; hence it's the 'best for' this specific scenario.
Standout features & integrations:
EventTemple excels with its powerful sales lead-tracking and follow-up feature. Also, it provides advanced automation capabilities that handle routine tasks efficiently, freeing up your time for more important work. Key integrations include QuickBooks for accounting, Mailchimp for marketing, and Zapier, which opens up a world of additional connectivity.
Pros and cons
Pros:
- Specialized for high-volume venues
- Advanced automation features save time and effort
- Exceptional tracking and reporting capabilities
Cons:
- Might be more than needed for small-scale event organizers
- Extra costs for premium features
- Higher pricing compared to some other options
Best for its wide range of services covering all event management needs
Cvent Event Management is a comprehensive event management solution that offers a wide array of services. From planning and promotion to registration and feedback collection, it covers every aspect of an event lifecycle. This extensive service coverage makes it the best choice for those looking to meet all their event management needs in one place.
Why I Picked Cvent Event Management: Cvent Event Management made it to my list due to its impressive breadth of services that cater to all stages of event management. This aspect distinctly sets it apart as an all-encompassing solution, and in my opinion, it's why it's best for providing a one-stop-shop for all event management needs.
Standout features & integrations:
Cvent provides robust features such as online event registration, venue sourcing, module feature, event app, onsite solutions, and marketing analytics. It also offers important integrations with popular tools like Salesforce, Marketo, and Microsoft Dynamics, allowing users to streamline their workflow across platforms.
Pros and cons
Pros:
- Customizable solutions to fit specific event needs
- Integration with popular CRM and marketing tools
- Comprehensive feature set covering all aspects of event management
Cons:
- Customizations may come at additional costs
- The learning curve for using some of the advanced features
- Pricing information is not transparent
Best for its integration with other Zoho products for seamless planning
Zoho Backstage is an event management tool that is part of the Zoho ecosystem, providing comprehensive planning and execution features. It is especially handy for users already in the Zoho environment due to its seamless integration with other Zoho products.
Why I Picked Zoho Backstage: I selected Zoho Backstage due to its harmonious integration with other Zoho products. This deep-rooted compatibility stands out, particularly for businesses already using Zoho products, as it provides a unified platform for event planning and execution.
In my judgment, its seamless integration with the Zoho ecosystem makes it the optimal tool for organizations keen on maintaining synergy across their operations.
Standout features & integrations:
Zoho Backstage features include event website creation, ticketing and registration management, agenda building, and audience engagement tools. What sets Zoho Backstage apart is its tight integration with other Zoho products like Zoho CRM, Zoho Projects, and Zoho Mail, ensuring a well-rounded event planning experience.
Pros and cons
Pros:
- Provides an all-in-one platform for event planning and execution
- Comprehensive event management features
- Robust integration with other Zoho products
Cons:
- Advanced features come at a higher cost
- May be less attractive for users not already invested in Zoho products
- Limited third-party integrations outside the Zoho ecosystem
GTR by Personify is a versatile event management tool with a focus on optimizing attendee experiences. Using artificial intelligence, GTR facilitates attendee matchmaking and personalizes the event experience, making it easier for attendees to network and get the most out of each event.
Why I Picked GTR by Personify: In selecting tools for this list, I sought unique, beneficial features, and GTR by Personify's AI-driven matchmaking stood out. This tool brings a more tailored approach to attendee networking, making it optimal for large conferences or trade shows. I have determined it to be the 'best for' events where maximizing networking opportunities and personalizing experiences are top priorities.
Standout features & integrations:
GTR by Personify excels in personalizing attendee experiences with features such as AI-driven matchmaking and personalized event agendas. It also supports virtual and hybrid events, ensuring a unified experience for both in-person and online attendees. GTR integrates with numerous CRM systems, payment gateways, and social media platforms, enhancing its capability for comprehensive event management.
Pros and cons
Pros:
- Supports both virtual and hybrid events
- Personalized event agendas for attendees
- AI-driven matchmaking for improved networking
Cons:
- Initial setup and onboarding might be complex
- Some advanced features require a higher-priced tier
- Starting price point might be high for smaller businesses
Lasso is a workforce management software designed specifically for the event and entertainment industries. It provides comprehensive tools to handle staffing, scheduling, communication, and performance management in an event setting.
Its specialized focus on workforce management within the event domain justifies why it stands out for this unique requirement.
Why I Picked Lasso: I picked Lasso because it fills a niche within the event management landscape. Its focus on event workforce management sets it apart from other tools. I determined that Lasso was best for this use case due to its specialized features aimed at event staffing and scheduling.
Standout features & integrations:
Lasso offers standout features such as shift scheduling, talent tracking, and real-time communications. These functions allow for effective workforce management in any event setting. The tool integrates with popular payroll systems, making it easy to handle payments for event staff.
Pros and cons
Pros:
- Integrates with popular payroll systems
- Provides real-time communication tools for staff
- Specializes in event workforce management
Cons:
- It has a specialized focus, not an all-in-one event management solution
- Might not be ideal for small events with few staff
- Pricing is not publicly disclosed
Other Event Management CRM
Below is a list of additional event management CRM that we shortlisted but did not make it to the top 10. Definitely worth checking them out.
- Groupize
Best for managing and streamlining group event logistics
- Wrike
Best for its task-oriented event project management features
- Eventzilla
Good for facilitating both virtual and in-person events
- HoneyBook
Good for the full lifecycle management of client projects
- Goldcast
Good for hosting interactive virtual events
- RegFox
Good for its flat-rate pricing model
- Splash
Good for brand-centric event marketing
- Webex Events
Good for integration with the broader Cisco Webex suite
- Core-apps
Good for its strong focus on trade show event management
- HoneyBook
Good for the full lifecycle management of client projects
- Glue Up
Good for managing events, memberships, and communities in one platform
- Stova
Good for its AI-driven event analysis capabilities
Selection Criteria For Event Management CRM
When choosing an event management CRM, there are several factors that can determine whether or not a platform is a good fit for your needs. I've personally evaluated dozens of event management tools and put them through their paces, but for this list, I specifically focused on tools that excel in certain key areas. Let's explore these important criteria in more detail:
Core Functionality:
- Event Registration: The tool should provide an easy-to-use interface for attendees to register for the event.
- Scheduling: It should be able to handle complex schedules with multiple tracks and sessions.
- Attendee Management: The tool should help manage attendees, from tracking RSVPs to communicating with guests.
- Reporting and Analytics: It should offer robust reporting capabilities to measure event success.
Key Features:
- Customizable Event Pages: The ability to create custom-branded event pages is a big plus.
- Mobile App: An associated mobile app can enhance attendee engagement before, during, and after the event.
- Networking Features: In virtual events, features that facilitate networking and interaction among participants are crucial.
- Integration with other Tools: It should easily integrate with other tools like email marketing software, payment gateways, and customer relationship management (CRM) systems.
Usability:
- User Interface: Event management software should be intuitive to use, with an interface that makes it easy to access all the important features. Look for clear navigation menus, visual cues, and a sensible layout.
- Onboarding and Training: If a tool has complex features, it needs to have a solid onboarding process or training resources to help new users get up to speed.
- Customer Support: Efficient client management is a must. Look for platforms that offer multiple support channels such as email, phone, live chat, and an extensive knowledge base.
- Role-Based Access: An event management tool should have an easy-to-configure, role-based access system. This allows different team members to have varying levels of permissions according to their responsibilities.
Most Common Questions Regarding Event Management CRM (FAQ's)
What are the benefits of using event management CRM tools?
Event management CRM tools offer numerous benefits, including streamlined event planning, easy event registration, improved attendee management, and efficient reporting and analytics. They also facilitate seamless integration with other tools, such as payment gateways and marketing platforms. Customizable event pages and mobile apps associated with these tools can significantly enhance attendee engagement.
How much do event management CRM tools cost?
The cost of event management CRM tools can vary greatly depending on the features, the number of users, and the scale of events they are designed to handle. Some tools offer a free basic plan, but most have a tiered pricing model.
What are the pricing models for these tools?
Most event management CRM tools use a tiered pricing model where the cost increases with the level of features and the number of users. There might also be different pricing for different scales of events. Some tools charge a flat monthly or annual fee, while others might charge per event or per attendee.
What is the typical range of pricing for these tools?
Pricing can start from as low as $10 per user/month and go up to several hundred dollars per month for premium plans. Remember, more advanced features or higher user limits usually result in higher costs.
Which are the cheapest and most expensive event management CRM software?
While it can vary based on specific requirements, as of my last update, All In The Loop and RegFox were among the more affordable options. On the other hand, platforms like Cvent Event Management and vFairs are on the higher end of the spectrum.
Are there any free event management CRM tools?
Yes, there are free event management CRM tools available. However, these typically offer limited features and are suitable for smaller events. Eventbrite, for instance, offers a free plan that is quite useful for small-scale events. Do note that for more comprehensive features and larger events, you’ll likely need a paid plan.
Summary
In this guide, I highlighted the unique selling proposition of each tool, described their standout features, and provided critical insight into their pricing. I also offered practical advice on what to look for when selecting the right tool for your specific needs.
First, remember that the "best" tool will largely depend on your specific requirements - the scale of your events, your budget, and the particular features you need. Some tools excel in specific areas like attendee management, while others are great for creating custom event apps. It's important to identify your needs first and then choose the tool that best addresses them.
Second, consider the pricing and what it includes. While some platforms may seem more expensive at first glance, they may also offer a wider array of features that would be more costly to add on to other platforms. So, evaluate the pricing in the context of what the package offers.
Lastly, the importance of usability. An event management CRM with a user-friendly interface and excellent customer support can make a world of difference. It's worth investing in a tool that's easy to use and has a team ready to help when you need it.
Selecting the right event management CRM can make the process of planning and managing events significantly easier and more efficient.
What Do You hink?
Feel free to share your suggestions or experiences with other event management CRMs. Your input could be incredibly valuable to other readers in their quest for the perfect tool.
Thank you for taking the time to read this guide, and we look forward to hearing your recommendations.