18 Hotel Email Marketing Software To Improve Your Marketing In 2024
10 Best Hotel Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 18 tools reviewed.
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As a seasoned hotelier, I grasp the pulse of our industry and understand the unique challenges we face. Our clients expect seamless, personalized experiences, and achieving this requires powerful tools. That's where hotel email marketing software steps in - it's a robust tool that automates and personalizes your communication with hotel guests, enhancing engagement and loyalty.
Hotel email marketing software serves as a valuable marketing channel for hotels to promote special offers, upselling opportunities, and loyalty program benefits. With this, you can rest easy knowing your hotel email marketing campaigns are targeted and effective, even when you're busy managing the myriad other aspects of your hotel. I invite you to explore the options I've curated, confident that they'll provide the solutions you're seeking.
What Is A Hotel Email Marketing Software?
Hotel email marketing software is a specialized tool designed for the hospitality industry to streamline and enhance email marketing efforts with guests. Typically utilized by hoteliers, resort managers, and other hospitality professionals, this software empowers users to automate, personalize, and monitor email design and email lists for marketing campaigns.
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Its functionalities often include guest segmentation, personalized messaging hotel website integration, welcome emails, sign-up forms, local event reminders, incentives, transactional emails, special offers, pre-arrival emails, upgrades, confirmation emails, email templates, booking reminders, GDPR regulations of proper opt-ins, click-through rates, and conversion rates, call-to-action features, promotional email blasts, open rates, check-in and check out, and analytics.
The primary aim is to build strong, lasting relationships with guests, encourage direct bookings, and ultimately, increase revenue.
Best Hotel Email Marketing Software Summary
| Tools | Price | |
|---|---|---|
| ResNexus | From $60/user/month | Website |
| Drip | From $39/month | Website |
| Newbook | From $10/user/month (billed annually) | Website |
| Bookinglayer | From $75/user/month (billed annually) | Website |
| Mailchimp | From $13/month | Website |
| GuestJoy | Pricing available upon request | Website |
| RMS Cloud | From $85/user/month (billed annually) | Website |
| Revinate | Pricing upon request | Website |
| HubSpot | From $45/user/month (billed annually) | Website |
| For-Sight CRM | From $100/user/month (billed annually) | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareBest Hotel Email Marketing Software Reviews
ResNexus
Best for reservation and property management with integrated email marketing
ResNexus is a comprehensive property management system that caters to bed and breakfasts, hotels, and inns. Besides its strong capabilities in reservation and property management, it also has a built-in email marketing platform, which can be particularly advantageous for businesses in these sectors.
Why I Picked ResNexus: I selected ResNexus due to its integrated approach to property management and email marketing. It's not merely an email marketing tool but a complete solution for hospitality businesses, making it distinct in this list. The seamless blend of reservation and property management with email marketing makes it ideal for these businesses.
Standout Features & Integrations:
ResNexus provides features such as online reservations, room and property management, and integrated email marketing. Its integrations with various payment processors and other hotel management tools further expand its capabilities.
Pros and cons
Pros:
- Integrations with other tools add value
- Supports online reservations
- Provides integrated property management and email marketing
Cons:
- Might require a learning curve to fully utilize its broad set of features
- Pricing is on the higher side
- Might be over-featured for businesses only looking for email marketing
Drip is a marketing automation platform with a strong focus on eCommerce and CRM functionalities. Its ability to leverage customer data to create personalized experiences makes it the best tool for robust eCommerce CRM capabilities.
Why I Picked Drip: I chose Drip for this list because of its strength in integrating CRM and eCommerce functions into email marketing. It stands out due to its customer-centric approach that allows businesses to use customer data deliverability to personalized experiences. This makes Drip the best choice for hoteliers who are seeking to strengthen their eCommerce capabilities through advanced CRM functionalities.
Standout Features & Integrations:
Drip's most remarkable features are its advanced segmentation, metric, and automation. These allow users to personalize type of email campaigns based on customer behavior, making for more targeted marketing efforts. For integrations, Drip pairs well with eCommerce platforms such as Shopify, Magento, and WooCommerce, allowing for easy synchronization of customer data.
Pros and cons
Pros:
- Seamless integrations with eCommerce platforms
- Advanced CRM functionalities
- Powerful eCommerce capabilities
Cons:
- Limited customer support options
- High starting price point
- Might be complex for beginners
Newbook
Best for its comprehensive property management system with built-in email marketing
Newbook is a comprehensive property management system that offers built-in email marketing tools for the hospitality industry. It allows businesses to manage their properties and conduct targeted email campaigns for email subscribers all from one platform, making it an excellent choice for those seeking an all-encompassing solution.
Why I Picked Newbook: I selected Newbook for its robustness and multi-functional capabilities. What makes it distinctive is its ability to manage various aspects of property management alongside powerful email marketing tools. I believe it's the best for businesses that need a comprehensive property management system integrated with a strong email marketing platform.
Standout Features & Integrations:
Newbook offers a wide range of features, including reservation management, revenue management, and built-in CRM for effective email marketing. Its integrations with other popular platforms such as Facebook, Instagram, and Airbnb, enhance its overall functionality and streamline multiple tasks.
Pros and cons
Pros:
- Robust integrations with popular platforms
- Extensive features covering many aspects of hospitality management
- Comprehensive property management system with built-in email marketing
Cons:
- The platform may require some time to learn for new users
- Pricing can become steep with additional features
- May be too complex for very small businesses
Best for automating guest emails in various stages of the booking process
Bookinglayer is a property management tool tailored to assist with online bookings for the hospitality industry. Notably, it also provides email automation capabilities throughout different stages of the booking process, helping businesses to keep their guests informed and engaged.
Why I Picked Bookinglayer: I decided on Bookinglayer because of its unique strength in automating new and past guest communication, which significantly reduces manual effort. It stands out due to its focus on automating emails at different booking stages, making it an optimal choice for businesses aiming to streamline their booking communication.
Standout Features & Integrations:
Bookinglayer offers features like online booking management, automated emails, booking follow-up feature, and real-time availability checks. Integrations with tools such as MailChimp, Stripe, and Google Analytics further extend its functionality, allowing for a more efficient workflow.
Pros and cons
Pros:
- Integration with popular tools extends its functionality
- Provides real-time availability checks
- Great for automating communication in different booking stages
Cons:
- Some users might find it challenging to set up automated emails
- The focus on bookings might not cater to all email marketing needs
- Higher starting price compared to some competitors
Best for small hotels due to its affordable pricing and feature-rich platform
MailChimp is a widely recognized email marketing platform that offers a broad range of functionalities. For small hotels looking for a robust yet affordable tool, MailChimp’s pricing structure and its wealth of features make it an ideal choice.
Why I Picked MailChimp: I chose MailChimp primarily for its approachability and cost-effectiveness. Compared to many marketing tools, MailChimp offers a comprehensive suite of features at an affordable price, making it an excellent pick for small hotels. The tool's design simplicity and rich functionality, combined with its competitive pricing, underline its suitability for this 'best for' category.
Standout Features & Integrations:
Key features of MailChimp include email marketing, unsubscribe feature, automation, A/B testing, and robust reporting. Furthermore, MailChimp offers integrations with major platforms such as WordPress, Shopify, Magento, and Salesforce, allowing users to synchronize data across their business tools seamlessly.
Pros and cons
Pros:
- Numerous integrations with other business platforms
- Comprehensive suite of email marketing tools
- Affordable pricing suitable for small businesses
Cons:
- The interface may seem complex to new users
- May lack some specialized features of dedicated hotel marketing software
- Advanced features only available at higher price points
GuestJoy is a platform crafted with a keen understanding of the hospitality industry's unique demands. It provides a conduit for effective guest communication and capitalizes on upselling opportunities, reinforcing its position as the go-to tool for these functions.
Why I Picked GuestJoy: In my exploration of the market, GuestJoy surfaced as an invaluable asset due to its superior guest communication capabilities. Its intuitive design and focus on upselling set it apart from the crowd. The reason I deem it best for enhancing guest communication and upselling opportunities is its unique blend of convenience and effective strategies to generate additional revenue while providing an exceptional guest experience.
Standout Features & Integrations:
GuestJoy offers a range of important features including a concierge app, guest satisfaction surveys, and upselling opportunities. It places a strong emphasis on convenience for the guest, integrating seamlessly with a variety of property management systems, reservation systems, and review platforms.
Pros and cons
Pros:
- Wide variety of integrations
- Effective upselling features
- Strong focus on guest communication
Cons:
- Dependence on other systems for full functionality
- Might be more features than needed for smaller properties
- Pricing information is not readily available
RMS Cloud is a comprehensive hospitality management system designed to simplify hotel operations and enhance guest experiences. Its cloud-based nature enables seamless access from any location, making it perfect for hotel chains or teams that operate in multiple locations.
Why I Picked RMS Cloud: The reason I chose RMS Cloud is because of its comprehensive approach to hospitality management. Instead of just focusing on messaging, it offers a broad suite of features that can cover almost every aspect of hotel operation, from booking to checkout. It stood out because it is one of the few solutions that provide such an extensive range of functionalities on a cloud platform, making it accessible and convenient.
Given its wide-ranging features and cloud-based nature, I firmly believe that RMS Cloud is the best choice for managing hospitality operations in a streamlined and efficient manner, particularly for larger hotel chains or properties with multiple locations.
Standout Features & Integrations:
One of RMS Cloud's key features is its Property Management System (PMS), which allows for real-time, centralized control of rates, availability, and guest profiles. Additionally, it also features a point of sale (POS) system, making it easier to manage sales in facilities such as bars, restaurants, and spas within the property.
When it comes to integrations, RMS Cloud boasts a range of partnerships, including those with major OTAs, payment gateways, and even third-party software like revenue management systems, all aimed at providing a seamless and effective hotel management experience.
Pros and cons
Pros:
- Integrates with a wide range of third-party software and services
- Cloud-based access allows for operation from multiple locations
- Comprehensive feature set covering most aspects of a hotel operation
Cons:
- Less focus on guest messaging compared to dedicated guest messaging platforms
- Additional modules come at an extra cost
- The extensive nature of the platform may result in a steeper learning curve
Revinate is a specialized marketing platform specifically designed for hotels. It facilitates in-depth customer data analysis to boost direct bookings, creating an ideal solution for properties aiming to optimize their occupancy rates through personalized guest engagement.
Why I Picked Revinate: I picked Revinate because it offers a distinctive approach to hotel marketing, focusing on leveraging guest data to maximize direct bookings. Its unique ability to harness customer information to inform marketing strategies sets it apart from other tools. Revinate excels in its unique use case of enabling hotels to drive more direct bookings by utilizing their guest data more effectively.
Standout Features & Integrations:
Revinate offers features like guest feedback management, reputation management, and marketing automation that are specifically designed for the hospitality industry. The tool integrates well with property management systems (PMS) and other third-party hospitality software, enhancing its functionality and ease of use.
Pros and cons
Pros:
- Strong integrations with hotel management software
- Ability to leverage guest data for more direct bookings
- Tailored specifically for the hotel industry
Cons:
- Overkill for very small hotels or B&Bs with simpler needs
- Might be complex for beginners
- Pricing isn't transparent
HubSpot, a leader in inbound marketing, offers a holistic platform that integrates every facet of your marketing strategy. Its capacity to align your various marketing initiatives into a single, unified strategy justifies its recognition as the best tool for this task.
Why I Picked HubSpot: I selected HubSpot due to its robust marketing capabilities and the all-encompassing nature of its platform. It transcends conventional email marketing software by integrating all aspects of a marketing strategy in one place. This high-quality tool makes it a perfect choice for hoteliers seeking a comprehensive, streamlined approach to their digital marketing strategy.
Standout Features & Integrations:
HubSpot is the best email marketing tool with features such as email marketing, SEO tools, social media management, landing pages, and content management systems, all rolled into one platform. It integrates effortlessly with a broad range of other tools including CRM systems, social media platforms, and productivity apps which is best for business travelers.
Pros and cons
Pros:
- Excellent support and learning resources
- Robust integration capabilities
- Offers a full marketing suite
Cons:
- Some features may require additional purchases
- May be more feature-rich than some smaller properties require
- Higher starting price point
For-Sight CRM is a tool designed to help hoteliers with the intricate process of guest profiling and segmentation. It's a comprehensive software that aids in understanding guest behavior, interests, and preferences, aligning perfectly with its reputation for advanced profiling and segmentation.
Why I Picked For-Sight CRM: I chose For-Sight CRM for its impressive capabilities in drilling down into guest data to provide detailed profiles. In my comparison of several platforms, For-Sight stood out due to its unique focus on the hospitality industry and its advanced analytics features. It justifies its position as best for advanced guest profiling and segmentation, by providing insightful data that allow for personalized communication, ultimately leading to higher guest satisfaction and loyalty.
Standout Features & Integrations:
For-Sight CRM offers an impressive suite of features including predictive analytics, integrated surveys, and customizable dashboards. It provides detailed insights into guest behavior, enabling targeted marketing. Furthermore, For-Sight integrates well with other hotel management systems, enhancing its utility in a diverse technology ecosystem.
Pros and cons
Pros:
- Detailed predictive analytics and reporting
- Wide range of integrations with hotel management systems
- Robust profiling and segmentation capabilities
Cons:
- Advanced features come with an additional cost
- Learning curve may be steep for some users
- Higher entry price compared to some competitors
Other Hotel Email Marketing Software
Below is a list of additional legal practice management software that we shortlisted, but did not make it to the top 10. Definitely worth checking them out.
- Profitroom
Best for combining booking and marketing automation in one package
- Experience CRM
Best for customizable and targeted email campaigns
- Constant Contact
Good for its user-friendly email marketing interface
- Smart Host
Good for automating personalized email communication
- Dailypoint
Good for transforming raw data into usable customer profiles
- Brevo
Good for engaging guests with personalized content
- Resort Data
Good for robust reservation and guest management capabilities
- Klaviyo
Good for its advanced segmentation and targeting features
Selection Criteria For Hotel Email Marketing Software
In my journey of exploring hotel email marketing software, I've tested several tools to determine which ones offer the most value. I assessed over 15 tools, and the ones listed in this guide stood out due to their exceptional performance in specific areas. The criteria I used to evaluate each software are explained below:
Core Functionality
The primary functions that a hotel email marketing software should enable you to do include:
- Sending automated and personalized emails to guests
- Tracking and analyzing email performance
- Managing and segmenting guest lists
Key Features
A few key features I focused on when choosing the software are:
- Integration with property management systems (PMS)
- Personalization capabilities to tailor messages according to guest profile
- Advanced analytics for performance tracking and optimization
- A/B testing to refine email content and strategies
Usability
For hotel email management software, usability encompasses:
- A clear and intuitive interface that staff at all technical levels can navigate without extensive training
- An easy process for importing and organizing guest data
- Quick and helpful customer support, particularly important for hotels operating 24/7
- Minimal setup time, ensuring a smooth transition and less disruption to ongoing operations
- Training resources for onboarding new users and keeping current users up to date with new features or updates
People Also Ask
What are the benefits of using hotel email marketing software?
The use of hotel email marketing software presents several benefits including:
- Automated Email Campaigns: These tools can automatically send personalized emails to guests at various stages of their booking process or post-stay, saving valuable time.
- Guest Segmentation: These tools allow for the segmentation of guests based on various factors, enabling more targeted and effective communication.
- Integrated Analytics: You can monitor the performance of your emails, helping you optimize future campaigns and improve guest engagement.
- Integration with Other Systems: Most email marketing tools can integrate with Property Management Systems (PMS), enhancing data accuracy and operational efficiency.
- Improved Guest Relationship: By sending personalized emails at various stages of the guest lifecycle, hotels can build stronger relationships with their guests, fostering loyalty and repeat bookings.
How much do hotel email marketing tools cost?
The cost of hotel email marketing software can greatly vary depending on the size of your hotel, the complexity of the software, and the range of features it offers.
What are the pricing models for these tools?
Typically, hotel email marketing software providers use either a subscription-based pricing model or a quote-based model. Subscription-based models often offer monthly or annual plans with a fixed cost per user or per number of contacts. Quote-based models provide a custom quote based on the specific needs of your business.
What's the typical range of pricing for these tools?
While the cost can significantly vary, you can generally expect to pay anywhere from $20 to $500 per month for these tools, with most falling in the $50 to $200 range.
Which is the cheapest and most expensive software?
Among the tools reviewed, MailChimp offers the cheapest plan starting at $9.99 per user per month. On the higher end, dailypoint has plans that can go up to $500 per month.
Are there any free options?
Yes, some tools like MailChimp and Constant Contact offer a free version with limited features. These can be a good starting point for small hotels or those just starting with email marketing. However, for more robust functionality, a paid plan would be more suitable.
Summary
Choosing the right hotel email marketing software can greatly enhance your guest communication and lead to improved guest loyalty and revenue. From the range of tools reviewed, there's something for every type of need, from automation of guest emails at various stages of the booking process in Bookinglayer, to comprehensive property management with built-in email marketing in NewBook. In summary, when selecting a tool, consider its core functionality and key features, usability, and cost to ensure it meets your specific needs.
Here are three key takeaways from this article:
- Core Functionality: Ensure the tool covers the basic functions you need, such as automated email campaigns, guest segmentation, and integrated analytics.
- Usability: Consider the design, ease of onboarding, interface, and customer support of the software. It should be easy to use and navigate, and the provider should offer responsive support.
- Pricing: Be sure to consider your budget. While some tools offer more advanced features, they might come at a higher cost. Weigh the benefits against the cost to determine the best value for your specific needs.
By taking these factors into account, you can make a more informed decision when choosing the best hotel email marketing software for your property.
What Do You Think?
As we continuously aim to provide you with the most comprehensive and up-to-date information, we'd love to hear from you.
If there are any other hotel email marketing tools that you think should be on this list, or if you have any firsthand experiences with the tools mentioned, please feel free to share them in the comments section. Your contribution can help other readers make more informed decisions.