17 Best Hotel Sales Software Reviewed in 2026
Best Hotel Sales Software Shortlist
Here’s my shortlist of the best hotel sales software:
Managing a hotel means juggling endless tasks, from bookings to guest satisfaction. You face challenges like optimizing occupancy rates and managing team workloads. Hotel sales software can help by simplifying processes and boosting efficiency.
I've spent years independently testing and reviewing hotel management tools. My goal is to provide you with unbiased insights into the best hotel sales software available. I focus on what truly matters for your team.
In this article, you'll find a well-researched review of top software picks. I'll highlight features that tackle common pain points and help your hotel succeed. Whether you're managing a boutique inn or a large chain, there's something here for you.
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Best Hotel Sales Software Summary
This comparison chart summarizes pricing details for my top hotel sales software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for venue sourcing | Free demo available | Pricing upon request | Website | |
| 2 | Best for boutique hotels | 30-day free trial | Pricing upon request | Website | |
| 3 | Best for event management | Free demo available | From $249/month | Website | |
| 4 | Best for enterprise hotels | Free demo | Pricing upon request | Website | |
| 5 | Best for restaurant bookings | Free demo available | Pricing upon request | Website | |
| 6 | Best for integrated POS and sales | Free demo available | From $45/user/month | Website | |
| 7 | Best for cloud-based reservations | Free demo available | From $80/user/month | Website | |
| 8 | Best for hotel groups | Free demo available | From $15/user/month, (billed annually). | Website | |
| 9 | Best for small hotels | Free demo available | From $30/user/month (billed annually) | Website | |
| 10 | Best for catering services | Free demo available | From $159/month | Website |
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roommaster
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Little Hotelier
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.5 -
Roomstay Hotel Booking Engine
Visit Website
Best Hotel Sales Software Review
Below are my detailed summaries of the best hotel sales software that made it onto my shortlist. My reviews look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
iVvy Venues is a cloud-based venue management platform for hotels and event spaces. Its integrated Marketplace connects with 32,000+ planners monthly, driving more venue leads across properties efficiently and consistently.
Why I picked iVvy Venues: iVvy Venues excels in venue sourcing, making it ideal for teams that manage multiple event sites. The platform offers real-time venue availability, helping your team secure spaces quickly. Its booking management tools streamline event planning and coordination. The software's reporting features provide insights into event performance, helping you make informed decisions.
Standout features & integrations:
Features include dynamic pricing tools, online booking capabilities, and event management dashboards. These features help your team offer competitive rates and manage events efficiently. The software's analytics tools provide data-driven insights to optimize operations.
Integrations include Salesforce, Oracle, Opera PMS, Micros, Amadeus, Sabre, Travelport, and Protel.
Pros and cons
Pros:
- Built-in lead marketplace
- Real-time sync platform
- Automated proposal templates
Cons:
- Limited marketing tools
- Limited customization options
- Templates not self-editable
Little Hotelier is a property management system crafted for boutique hoteliers, especially those managing around 20 rooms or fewer. It centralizes booking, channel management, direct reservations, guest communications, and revenue insights into a user-friendly interface accessible via desktop or mobile.
Why I picked Little Hotelier: Little Hotelier provides tools for managing bookings and guest information seamlessly. It also includes a channel manager to keep your availability updated across platforms. It helps boutique hotels simplify operations, grow bookings, personalize stays, and optimize pricing, while keeping the unique charm of small, independent properties.
Standout features & integrations:
Features include a booking engine, automated guest communications, and real-time inventory updates. These features help your team manage reservations and communicate with guests effectively. The software's reporting tools provide insights into occupancy and revenue.
Integrations include Booking.com, Expedia, Airbnb, TripAdvisor, Agoda, Google Hotel Ads, and Facebook.
Pros and cons
Pros:
- Detailed reporting tools
- Real-time inventory management
- Channel sync real‑time
Cons:
- Pricing tools feel outdated
- No split reservation feature
- Limited third‑party integrations
Event Temple is a cloud-based, all-in-one venue and hotel sales platform for managing events, groups, and catering across single or multiple properties. It offers intuitive drag-and-drop pipelines and CRM tools that streamline meetings and events from inquiry to execution.
Why I picked Event Temple: Event Temple excels in managing events, making it ideal for venues focusing on hosting. Its CRM capabilities help your team maintain strong client relationships, enhancing event success. The software's booking management ensures you can efficiently handle multiple events. Event templates and task automation reduce the workload on your staff, allowing more focus on customer service.
Standout features & integrations:
Features include an integrated calendar, real-time availability updates, and automated follow-ups. These features help your team coordinate schedules and keep track of client interactions. The software also offers customizable reports to analyze event performance and improve future planning.
Integrations include Salesforce, QuickBooks, Mailchimp, Stripe, Outlook, Google Calendar, and Zoom.
Pros and cons
Pros:
- Automated follow-up emails
- Drag‑drop sales pipeline
- Visual lead dashboard
Cons:
- Complex integration setup
- Inflexible reporting options
- Limited calendar customization
Oracle Hospitality’s Opera Cloud Sales & Event Management, integrated within the OPERA Cloud suite, is a cloud-based, enterprise-grade sales and catering platform that unifies event, group, and room sales workflows into a single system. It streamlines complex sales processes, boosts revenue visibility, and standardizes operations across its portfolio.
Why I picked OPERA Cloud: OPERA Cloud is tailored for enterprise hotels, offering extensive features that cater to large-scale operations. Its sales management tools help your team track leads and manage client relationships. The software's event management capabilities ensure smooth planning and execution of large events. With its detailed reporting and analytics, you can make informed decisions to enhance operations.
Standout features & integrations:
Features include advanced revenue management, customizable dashboards, and multi-property management. These features help your team optimize revenue and maintain control over multiple locations. The software's analytics tools provide insights into performance and trends.
Integrations include Micros, Opera Cloud, Simphony, Fidelio, GDS, Amadeus, Sabre, and Travelport.
Pros and cons
Pros:
- Block presentation overview
- Self‑service site inspections
- Module-based expansion flexibility
Cons:
- Limited reporting customization
- Duplicate data risk
- Complex module navigation
Tripleseat is a cloud-based, all-in-one event and sales management platform trusted by thousands of restaurants, hotels, and unique venues worldwide. It captures and manages private events and catering orders with ease, all while boosting productivity and revenue.
Why I picked Tripleseat: Tripleseat is ideal for managing restaurant bookings, making it perfect for venues with dining services. The software offers tools for tracking reservations and coordinating event details efficiently. It also provides communication features to keep your team connected with clients. You can use the platform to generate detailed reports, helping you analyze booking trends and improve service.
Standout features & integrations:
Features include customizable event layouts, automated follow-up emails, and lead tracking. These features ensure your team can personalize events and maintain client engagement. The software's reporting tools offer insights into booking performance and revenue.
Integrations include Salesforce, QuickBooks, Mailchimp, Stripe, Outlook, Google Calendar, and Zoom.
Pros and cons
Pros:
- Calendar color-coding view
- Automated sales tasks
- Live link updates
Cons:
- Reporting not text-searchable
- Dashboard input clutter
- Complex refund process
Agilysys is a hospitality software platform for managing daily operations across different areas of a property. It helps hotels, resorts, and casinos combine tasks like reservations, sales, and service into a single system.
Why I picked Agilysys: Agilysys connects sales and point-of-sale, so your team can run transactions and guest services in one place. The system ties together food and beverage operations with room and event sales, helping you keep revenue in check. Tools like inventory tracking and reporting give you more control over both sides of your business. This setup makes it easier to keep sales accurate while also handling onsite transactions.
Standout features & integrations:
Features include mobile check-in and check-out, guest self-service, and housekeeping management. You can also use event planning tools and payment processing. These features work together so your team can keep the guest experience consistent from start to finish.
Integrations include Oracle Hospitality, Infor, Sabre, Amadeus, Salesforce, Shiji, NCR, Micros, Maestro, and OpenTable.
Pros and cons
Pros:
- POS connects with guest services
- Strong event planning tools
- Scales well for large properties
Cons:
- Custom changes need support help
- Updates may disrupt workflows
- Reporting tools can feel rigid
5stelle is for independent hotels and small chains, offering an all-in-one platform that includes a PMS, booking engine, channel management, CRM, and POS. It has real-time online and offline reservation control and lets hoteliers manage room sales from anywhere.
Why I picked 5stelle: 5stelle focuses on cloud-based reservations, so you can handle bookings from anywhere. The reservation system works together with features like front desk management and guest communication to keep your team aligned. You can also track payments and manage housekeeping in the same platform. Everything is stored online, giving you flexibility when you or your staff aren’t at the desk.
Standout features & integrations:
Features include multi-property support, digital check-in, and channel manager. You can also manage point-of-sale, schedule housekeeping, and use reporting tools. All of these work together so your team can keep operations simple and connected.
Integrations include Booking.com, Expedia, Agoda, Airbnb, Google Hotel Ads, TripAdvisor, Hostelworld, and HRS.
Pros and cons
Pros:
- Broad channel connections
- Quick digital check-in
- Easy multi-property management
Cons:
- High starting price
- Multi-currency unsupported
- No API access
Thynk is a centralized, Salesforce-based hospitality commercial platform for multi-property hotel groups. It enhances operational efficiency through features like event management and data-driven insights, and combines sales, reservations, and guest profiles across properties.
Why I picked Thynk: Thynk centralizes sales management, allowing your team to handle bookings and inquiries efficiently. Data-driven insights provide valuable analytics to improve decision-making. Its comprehensive event management capabilities make it a strong choice for properties hosting large events. It gives hotel groups visibility, smoother workflows, and better margins.
Standout features & integrations:
Features include effective room block management, a hospitality CRM, and direct booking capabilities. These features help your team manage group bookings, maintain customer relationships, and increase direct sales. The platform's scalability allows you to adapt to changing demands.
Integrations include Salesforce, Amadeus, Sabre, Oracle Hospitality, Opera PMS, Mews, and Protel.
Pros and cons
Pros:
- Centralized sales management
- Supports various property types
- Built on Salesforce platform
Cons:
- Can be resource-intensive
- Limited report generation options
- Require Salesforce knowledge
Inn‑Flow’s Sales module is designed to help small hotels maximize revenue without complexity. It integrates with PMS for group and event bookings, automates workflows, and keeps everything in one intuitive system.
Why I picked Inn-Flow: Inn-Flow’s automated sales tracking and revenue optimization make it ideal for smaller teams. The software also offers streamlined accounting functions, reducing the workload on your staff. Its focus on labor management ensures you can efficiently handle staffing needs without overextending resources.
Standout features & integrations:
Features include AI-assisted bookkeeping, smart inventory tracking, and automated payroll processing. These features help your team reduce manual tasks, manage expenses, and ensure timely payroll. The software's business intelligence tools provide valuable insights into performance trends.
Integrations include QuickBooks, ADP, Paychex, Sage, M3, and Microsoft Dynamics 365.
Pros and cons
Pros:
- Multi-hotel visibility
- Automated reimbursements
- Reconciliation alerts
Cons:
- ERP learning curve
- PMS compatibility issues
- Limited customization options
STS Cloud is a cloud-based, all-in-one sales and catering platform for hotels and event venues. It streamlines workflows and offers strong reporting tools, real-time updates, and PMS and proposal tool integrations to deliver efficiency and transparency in hotel catering operations.
Why I picked STS Cloud: STS Cloud excels in catering services, making it perfect for properties that host events. The software offers event management tools that ensure smooth planning and execution. Its catering management features simplify the coordination of food and beverage services. You can also track client interactions to enhance customer satisfaction and loyalty.
Standout features & integrations:
Features include customizable event templates, detailed banquet orders, and automated task reminders. These features ensure you can tailor events to client needs and keep everything on schedule. The software's reporting tools provide insights into event performance and revenue.
Integrations include QuickBooks, Oracle Hospitality, Micros, Opera PMS, Agilysys, Mews, and Protel.
Pros and cons
Pros:
- Customizable event templates
- Strong catering management tools
- Tailored for event-heavy venues
Cons:
- Limited PMS integrators
- Limited reporting customization
- No API support
Other Hotel Sales Software
Here are some additional hotel sales software options that didn’t make it onto my shortlist, but are still worth checking out:
- GuestSuites
For guest communications
- Canary Technologies
For digital contracts
- Cvent
For corporate event planners
- Cloudbeds
For independent hotels
- Infor Sales & Event Management
For large-scale event management
- Planning Pod
For all-in-one event planning
- Visiting Media
For virtual site tours
Hotel Sales Software Selection Criteria
When selecting the best hotel sales software to include in this list, I considered common buyer needs and pain points like managing complex bookings and improving guest communication. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage bookings and reservations
- Track sales and revenue
- Facilitate guest communication
- Generate reports and analytics
- Integrate with property management systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Customizable event management tools
- Advanced revenue management capabilities
- Mobile access and management
- AI-driven guest insights
- Automated marketing tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation and accessibility
- Minimal learning curve
- Clear and concise documentation
- Responsive design for mobile devices
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates and guides
- Webinars and live demonstrations
- Chatbot support for quick assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multiple support channels
- Knowledgeable support staff
- Prompt response times
- Comprehensive help center or FAQ
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing against features offered
- Transparent pricing structure
- Flexible payment options
- Discounts for annual billing
- No hidden fees or charges
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on customer service
- Reported issues or bugs
- Positive testimonials and case studies
- Frequency of updates and improvements
How to Choose Hotel Sales Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your hotel? Consider if it can handle more bookings and users as your business expands. |
| Integrations | Does it work with your existing systems? Check for compatibility with property management systems and other key tools you use. |
| Customizability | Can you tailor it to fit your workflows? Look for options that allow you to adjust features and settings to match your hotel's needs. |
| Ease of use | Is it user-friendly for your team? Evaluate the interface and how quickly staff can learn to use it without extensive training. |
| Implementation and onboarding | How long does it take to get started? Consider the setup time and availability of resources like training materials and support during the transition. |
| Cost | Does it fit your budget? Compare pricing models and watch for hidden fees. Consider total cost of ownership, including support and updates. |
| Security safeguards | How does it protect guest data? Ensure it has strong security measures like encryption and compliance with data protection regulations. |
| Support availability | What support options are available? Check if they offer 24/7 support, multiple contact methods, and fast response times to resolve issues quickly. |
What Is Hotel Sales Software?
Hotel sales software is a tool that helps hotels manage their sales processes, bookings, and customer relationships. These tools are generally used by sales managers, front desk staff, and event coordinators to improve efficiency and boost revenue.
Booking management, customer relationship tracking, and reporting features help with organizing sales efforts, enhancing guest interactions, and analyzing performance. Overall, these tools simplify operations and support better decision-making in hotel sales.
Features of Hotel Sales Software
When selecting hotel sales software, keep an eye out for the following key features:
- Booking management: Streamlines the reservation process, making it easier to track and manage bookings.
- Customer relationship management: Helps maintain detailed records of guest interactions to enhance customer service.
- Reporting and analytics: Provides insights into sales performance and trends to inform decision-making.
- Event management: Supports the planning and execution of events with tools for coordination and scheduling.
- Channel management: Ensures availability across multiple platforms, maximizing exposure and bookings.
- Mobile access: Allows staff to manage operations from anywhere, increasing flexibility and efficiency.
- Automated communications: Sends timely messages to guests, improving engagement and satisfaction.
- Revenue management: Optimizes pricing and inventory to boost profitability.
- Customizability: Offers the ability to tailor the software to fit specific hotel needs and workflows.
- Security safeguards: Protects guest data with encryption and compliance with data protection regulations.
Benefits of Hotel Sales Software
Implementing hotel sales software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved efficiency: Automates booking and communication tasks, freeing up time for staff to focus on guest service.
- Enhanced customer relationships: Tracks guest interactions and preferences, allowing personalized experiences and better service.
- Increased revenue: Optimizes pricing and inventory with revenue management tools to maximize profits.
- Better decision-making: Provides analytics and reporting to give insights into sales performance and market trends.
- Streamlined event planning: Offers tools to coordinate and manage events effectively, ensuring smooth operations.
- Greater flexibility: Mobile access allows staff to manage tasks on the go, increasing adaptability and responsiveness.
- Data security: Protects sensitive information with advanced security measures, safeguarding guest privacy.
Costs and Pricing of Hotel Sales Software
Selecting hotel sales software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in hotel sales software solutions:
Plan Comparison Table for Hotel Sales Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic booking management, limited customer support, and essential reporting. |
| Personal Plan | $5-$25/user/month | Advanced booking features, email support, and basic analytics. |
| Business Plan | $30-$60/user/month | Comprehensive CRM tools, mobile access, and revenue management capabilities. |
| Enterprise Plan | $70-$150/user/month | Customizable dashboards, advanced security measures, and dedicated account management. |
Hotel Sales Software FAQs
Here are some answers to common questions about hotel sales software:
How can hotel sales software improve our booking process?
Hotel sales software automates booking management, reducing manual errors and saving time. Your team can handle more bookings efficiently, ensuring guests receive quick confirmations. This streamlines operations and enhances the guest experience.
What should we consider when integrating hotel sales software with our existing systems?
Consider compatibility with your current property management system and other tools. Ensure the software offers seamless integration to avoid data silos. Also, check if the provider offers support during the integration process to minimize disruptions.
How do we measure the ROI of hotel sales software?
Track key metrics like booking volume, revenue growth, and time saved on administrative tasks. Compare these against the software’s cost to assess its financial impact. Regularly review these metrics to ensure continued value from the investment.
What are catering software, event management software, and BEOs in hotels?
Catering software and event management software in hotel sales software streamline bookings, contracts, and food orders. BEOs ensure catering, guest room, and service details are aligned, creating an efficient ecosystem for sales teams and higher revenue.
How do sales teams use forecasting to increase revenue?
Hotel sales software gives sales teams forecasting tools to predict demand and optimize pricing. By adjusting strategy, hotels in the hospitality industry increase revenue and strengthen guest engagement while managing rooms and events efficiently.
How does hotel sales software enhance guest communication?
The software often includes automated messaging and CRM capabilities. This allows your team to send personalized communications, keep hotel guests informed, and build stronger relationships. Timely updates and personalized service can lead to higher guest satisfaction.
What’s Next:
If you're in the process of researching hotel sales software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.