17 Best Guest Survey Software to Nurture Guest Relationships in 2026
10 Best Guest Survey Software Shortlist
Here's my pick of the 10 best software from the 17 tools reviewed.
Navigating the realm of guest survey software can feel overwhelming, but I'm here to help you identify the right tool for your unique needs. As a seasoned hospitality professional, I know the value these platforms can bring to your business. Guest survey software enables you to collect, analyze, and act on guest feedback in a streamlined manner. This translates into improved customer journey, increased return rates, reduce churn, and a better bottom line for your business.
These tools solve key pain points in the hospitality industry, such as gauging customer satisfaction, identifying areas of improvement, and making data-driven decisions to boost your service quality. Trust me, with the right guest survey software, you're equipping yourself to create unforgettable experiences for your guests. So, dive into these options - I believe you'll find the perfect fit.
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Best Guest Survey Software Summary
This comparison chart summarizes pricing details for my top guest survey software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for real-time feedback and action management | Free demo available | Pricing upon request | Website | |
| 2 | Best for multi-channel feedback collection and reporting | Not available | From $49/user/month. | Website | |
| 3 | Best for comprehensive guest feedback management | Not available | From $100/user/month. | Website | |
| 4 | Best for custom guest satisfaction surveys and review management | Not available | From $39/user/month. | Website | |
| 5 | Best for detailed guest experience analytics | Not available | From $89/user/month. | Website | |
| 6 | Best for guest intelligence tools to boost guest satisfaction | Not available | Pricing upon request. | Website | |
| 7 | Best for managing online reputation and guest marketing | Not available | Pricing upon request | Website | |
| 8 | Best for simple and instant guest satisfaction insights | Not available | From $89/user/month. | Website | |
| 9 | Best for omnichannel guest messaging and feedback | Not available | From $200/user/month. | Website | |
| 10 | Best for streamlining hotel operations and communication | Not available | From $15/user/month | Website |
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roommaster
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Little Hotelier
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.5 -
Roomstay Hotel Booking Engine
Visit Website
Best Guest Survey Software Reviews
Below are my detailed summaries of the best guest survey software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Medallia offers a comprehensive customer experience management solution. The tool excels in providing real-time feedback and action management, which is crucial for quick response and resolution to guest issues.
Why I Picked Medallia: I chose Medallia for this list because of its exceptional capability to capture real-time feedback from various channels and its actionable insights that assist in managing customer experiences promptly. Its differentiating factor is the speed at which it operates - collecting, analyzing, and responding to feedback in real-time. This makes Medallia the ideal choice for real-time feedback and action management.
What Do You Get For Free?
Medallia does not offer a free tier or free trial for its services. However, businesses interested in exploring the software can request a demo to understand the product’s features and functionality.
Standout Features & Integrations:
Medallia's real-time feedback mechanism and action management system are standout features. The tool's integration capabilities are also commendable as it syncs with major CRM platforms, data analysis tools, and marketing software, making it a versatile addition to any business's software suite.
Pros and Cons
Pros:
- Wide range of integration capabilities
- Comprehensive action management system
- Real-time feedback mechanism
Cons:
- Might be complex for smaller operations
- Pricing information is not readily available
- No free tier or trial
Zonka is a feedback software that specializes in capturing guest feedback across multiple channels. It stands out for its robust reporting features, making it an ideal choice for businesses looking for comprehensive multi-channel feedback collection and reporting solutions.
Why I Picked Zonka: I selected Zonka for this list because of its commitment to multi-channel feedback collection, including emails, SMS, online, and on-site. It stands apart with its user-friendly market research capabilities, which simplify the process of analyzing complex feedback data. Based on these strengths, I consider Zonka the best tool for multi-channel feedback collection and reporting.
What Do You Get For Free?
Zonka offers a 15-day free trial that allows users to explore its features without any limitations. However, there is no permanently free version of the software.
Standout Features & Integrations:
Key features of Zonka include its multi-channel survey response collection, real-time reporting, and alerts. Furthermore, Zonka integrates with many popular help desks such as Slack, Salesforce, Microsoft Teams, SurveyMonkey, and HubSpot, making it a flexible choice for businesses with established software ecosystems (API).
Pros and Cons
Pros:
- Seamless integrations with popular tools
- Real-time reporting and alerts
- Wide range of feedback collection channels
Cons:
- It might require a learning curve to fully utilize all features
- Pricing might be steep for small businesses
- No permanently free version
TrustYou empowers hospitality businesses with an all-in-one platform designed to solicit, analyze, and respond to guest feedback. The tool centralizes data from multiple channels and combines it into a single dashboard, making it easier to manage and understand comprehensive guest feedback.
Why I Picked TrustYou: I chose TrustYou for its holistic approach to guest feedback management. It's not just about collecting data; it's about understanding and responding to that data. TrustYou's robust analytics feature makes it easy to identify trends and areas for improvement. I believe TrustYou is best for comprehensive feedback management because it streamlines the feedback process and makes it manageable, even for businesses with a large influx of guests.
What Do You Get For Free?
TrustYou doesn't offer a free plan, but it does provide a free demo for potential users. This enables you to test the software, get acquainted with its features, and see how it can enhance your guest feedback management process before committing to a plan.
Standout Features & Integrations:
TrustYou's guest survey platform allows for customized survey questions and offers sentiment analysis to understand guest sentiments better. It also provides a Meta-Review feature that summarizes verified reviews from across the web. On the integration front, TrustYou seamlessly interfaces with popular property management systems (PMS) and customer relationship management (CRM) tools, helping you consolidate and streamline your processes.
Pros and Cons
Pros:
- Wide range of integrations with PMS and CRM tools
- Semantic analysis for understanding guest sentiments
- Robust text analytics and reporting tools
Cons:
- Interface may be complex for first-time users
- Pricing can be on the higher side for smaller businesses
- No free plan available
Customer Alliance is a robust tool that helps hotels create personalized guest satisfaction online surveys and manage online reviews. The tool provides a way to capture guest feedback effectively and manage your hotel's online reputation with efficiency.
Why I Picked Customer Alliance: The reason I selected Customer Alliance is its powerful customization abilities for NPS surveys. This capability is particularly appealing as it allows hotels to gain precise insights that align with their unique needs. The tool's integrated review management system further boosts its utility.
Therefore, I deem Customer Alliance as best for custom guest satisfaction questionnaires and review management for its versatility and comprehensive approach to guest feedback and online reputation management.
What Do You Get For Free?
While Customer Alliance doesn't offer a completely free plan, they provide a free trial of their software. This trial allows potential users to explore the platform's features and determine its fit for their operations.
Standout Features & Integrations:
Key features of Customer Alliance include custom various question types for survey creation, review management across multiple platforms, and analytical reporting. Importantly, Customer Alliance offers integrations with numerous property management systems (PMS), further streamlining hotel operations.
Pros and Cons
Pros:
- Comprehensive PMS integrations
- Integrated review management across multiple platforms
- Highly customizable guest satisfaction surveys
Cons:
- The interface may seem complex to beginners
- No permanently free plan available
- Pricing might be higher compared to some other platforms
GuestRevu is a powerful tool that centralizes and analyzes guest feedback to give you deep insights into the guest experience. Their specialty lies in turning data into actionable analytics, helping businesses improve their service and operations.
Why I Picked GuestRevu: In my assessment, GuestRevu shines with its data-driven approach. I selected it because of its robust demographic engine that transforms simple guest feedback into valuable insights. In terms of detailed guest experience analytics, GuestRevu stands out with its ability to highlight areas of improvement, making it the best choice for businesses seeking granular, actionable data to elevate their service.
What Do You Get For Free?
GuestRevu doesn't offer a free tier, but they do provide a demo on request so you can understand the full extent of its capabilities.
Standout Features & Integrations:
Key features of GuestRevu include multi-channel feedback collection, detailed analytical reporting, and reputation management. It integrates with various property management systems and revenue management systems, thereby providing a comprehensive solution for hospitality businesses.
Pros and Cons
Pros:
- Versatile integration options
- Comprehensive reputation management
- Detailed analytical reporting
Cons:
- A steep learning curve for non-tech-savvy users
- Can be pricey for smaller establishments
- No free tier offered
ReviewPro offers a suite of guest intelligence tools specifically designed to boost guest satisfaction in the hospitality industry. The software aggregates customer feedback from various online sources and provides actionable insights to enhance guest experience and satisfaction.
Why I Picked ReviewPro: In my selection process, ReviewPro stood out because of its robust capabilities in managing and analyzing guest feedback. The tool not only gathers reviews from various platforms, but also provides analytical insights that are crucial for boosting customer loyalty and retention.
Given its comprehensive features and a strong focus on guest experience, I determined that ReviewPro is the best guest intelligence tool.
What Do You Get For Free?
ReviewPro does not offer a standard free plan or trial. However, they do provide potential clients with a free demo of their system, allowing businesses to understand the software's capabilities and how it can meet their specific needs.
Standout Features & Integrations:
Key features of ReviewPro include Online Reputation Management (ORM), Guest Survey Tool, and Auto Case Management, which are aimed at improving CSAT, CES and response rates. It also offers integrations with many major property management systems (PMS) and customer relationship management (CRM) tools, enhancing its compatibility and functionality within existing operational workflows.
Pros and Cons
Pros:
- Provides actionable insights for improving guest satisfaction
- Integration with various PMS and CRM tools
- Comprehensive guest intelligence tools
Cons:
- Could be overwhelming for users seeking simpler solutions
- Quote-based pricing can lack transparency
- No standard free plan or trial
Revinate serves as a comprehensive platform for managing your hotel's online reputation and guest marketing. This software facilitates the consolidation of reviews from various platforms, making it easier to monitor, respond, and improve your hotel's reputation.
Why I Picked Revinate: Revinate stood out to me with its dual functionality: managing social media reputation and streamlining guest marketing. Its ability to gather and centralize reviews from different mobile app platforms gives a competitive edge, simplifying reputation management tasks.
I chose Revinate as the best for managing online reputation and guest marketing, based on its integrated approach that combines these two crucial aspects, offering a more coordinated strategy for improving guest experience and brand perception.
What Do You Get For Free?
While Revinate doesn't offer a free plan, they do provide a demonstration upon request, which allows you to explore their features and understand how the software operates.
Standout Features & Integrations:
Revinate's platform is packed with powerful features such as online reputation management, customer satisfaction survey, and targeted marketing campaigns. It integrates seamlessly with several property management systems, ensuring smooth and effective data exchange.
Pros and Cons
Pros:
- Comprehensive integrations with property management systems
- Robust reporting and analysis features
- Integrated reputation and marketing management
Cons:
- Some users may find the interface complex at first
- No free plan
- No transparent pricing available on the website
HappyOrNot is a customer feedback management tool that prides itself on delivering simple and instant insights on guest satisfaction. Using an intuitive interface, HappyOrNot converts complex customer experience data into user-friendly reports.
Why I Picked HappyOrNot: I selected HappyOrNot for this list due to its unique approach to gauging guest satisfaction. It distills complex information into simple, instantly understandable insights, standing out from other tools with its intuitive design and quick analysis. Therefore, I believe HappyOrNot is the best choice for those seeking simple and instant guest satisfaction insights.
What Do You Get For Free?
HappyOrNot doesn't offer a free version of its service. However, they provide a demo upon request that showcases the platform's capabilities.
Standout Features & Integrations:
The most valuable features of HappyOrNot include its real-time feedback collection and instant analytics. Notably, it offers integration capabilities with various third-party platforms for improved data analysis.
Pros and Cons
Pros:
- Integrates with various third-party platforms
- User-friendly interface
- Instant analysis of guest satisfaction data
Cons:
- Lacks advanced customization options
- High starting price
- No free plan available
Benbria is a guest messaging platform that harnesses the power of omnichannel communication to gather and manage guest feedback. Its unique strength lies in allowing businesses to connect with their guests through various communication channels, ensuring no feedback goes unnoticed.
Why I Picked Benbria: I selected Benbria for its ability to integrate multiple communication channels into one easy-to-use platform. The uniqueness of Benbria comes from its comprehensive messaging approach, enabling businesses to collect and respond to feedback from diverse channels seamlessly. In my judgement, this makes it the best tool for omnichannel guest messaging and feedback as it allows hotels to maintain strong, efficient touchpoint communication lines with their guests.
What Do You Get For Free?
Benbria doesn't offer a free tier, but a demo version is available for potential users to understand its functionalities and assess the software before making a purchase decision.
Standout Features & Integrations:
Benbria shines with features like real-time guest messaging, multi-channel feedback collection, and advanced analytics to assess NPS(Net Promoter Score), and CES. This platform integrates well with popular property management systems and customer relationship management tools, which amplifies its utility and versatility.
Pros and Cons
Pros:
- Extensive integration possibilities
- Real-time feedback collection
- Seamless omnichannel guest messaging
Cons:
- Interface may seem complex for beginners
- Can be costly for smaller businesses
- No free tier available
Flexkeeping is a hotel management platform that brings all your operations under one roof, helping you communicate more effectively, track tasks, and keep an eye on your hotel's overall performance. Its prowess in streamlining and automating operations and communication makes it ideal for businesses seeking enhanced coordination and productivity.
Why I Picked Flexkeeping: In my selection process, Flexkeeping stood out due to its comprehensive approach to hotel operations. The tool is not just a guest feedback survey software, it's a complete hotel management platform. Its strength lies in its ability to harmonize operations and communication, making it easier to manage staff tasks and maintain high standards of service. Hence, I judged it to be the best tool for streamlining hotel operations and communication.
What Do You Get For Free?
Flexkeeping does not offer a free plan. However, they do provide a free demo that allows potential users to explore the software and understand its features and capabilities before opting for a paid plan.
Standout Features & Integrations:
Among Flexkeeping's standout features is its task management system, which enables staff to track and manage their tasks effectively. Its real-time reporting and analytics tools provide valuable insights into hotel operations and performance. As for integrations, Flexkeeping supports a variety of property management systems (PMS), including Oracle, Protel, Mews, and more, fostering a seamless workflow.
Pros and Cons
Pros:
- Supports a variety of PMS integrations
- Efficient task management system
- Comprehensive hotel management features
Cons:
- Learning curve may be steep for non-tech savvy users
- May be costly for smaller establishments
- No free plan available
Other Guest Survey Software Options
Here are some additional guest survey software options that didn’t make it onto my shortlist, but are still worth checking out:
- Guestmeter
For SMS and email feedback collection from guests
- Easygoband
For RFID technology integration for guest services
- Canary
Good for real-time reputation management
- Guestfolio
Good for personalized email marketing and guest engagement
- eZee iFeedback
Good for comprehensive feedback management solutions
- Customer Thermometer
Good for 1-click feedback collection
- Survtapp
Good for offline data collection and multi-language support
Guest Survey Software Selection Criteria
When selecting the best guest survey software to include in this list, I considered common buyer needs and pain points like ease of use and integration capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Collect guest feedback
- Analyze survey responses
- Customize survey templates
- Send automated follow-ups
- Integrate with CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Multilingual support
- Real-time analytics dashboard
- Sentiment analysis
- Mobile app compatibility
- Custom branding options
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Minimal learning curve
- Responsive design
- Accessible for all users
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive help documentation
- Onboarding webinars
- Access to chatbots for assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support
- Multiple support channels
- Quick response times
- Access to a knowledge base
- Personalized support options
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Clear pricing structure
- Inclusion of essential features
- Discount options for long-term users
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Positive feedback on functionality
- High ratings for ease of use
- Comments on customer support quality
- User testimonials on value for money
- Frequency of software updates and improvements
How to Choose Guest Survey Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the software grow with your business? Consider future expansion and whether the tool can handle increased survey volume without extra costs. |
| Integrations | Does it connect with your existing tools? Look for compatibility with your CRM, email marketing, and analytics platforms to streamline operations. |
| Customizability | Can you tailor it to fit your needs? Check if you can modify survey templates, branding, and reporting to match your hotel's identity. |
| Ease of use | Is it straightforward for your team? Prioritize intuitive interfaces that don't require extensive training. |
| Implementation and onboarding | How long will it take to get started? Consider the time and resources needed for setup and whether support is offered during the transition. |
| Cost | Does it fit your budget? Compare pricing plans and check for hidden fees. Look for discounts for annual subscriptions or multiple licenses. |
| Security safeguards | Are your guests' data protected? Ensure the software complies with data protection regulations and offers encryption and secure data storage. |
What Is Guest Survey Software?
Guest survey software is a tool that helps collect and analyze feedback from guests. Hotel managers, customer service teams, and marketing professionals generally use these tools to improve guest experiences and services. Customizable surveys, integration with CRM systems, and automated follow-ups help with gathering insights and enhancing guest satisfaction. Overall, these tools provide valuable data to make informed decisions and improve service quality.
Features
When selecting guest survey software, keep an eye out for the following key features:
- Customizable templates: Allows you to create surveys that match your brand and meet specific feedback needs.
- Integration capabilities: Connects with CRM systems and other tools to streamline data collection and analysis.
- Automated follow-ups: Sends reminders and thank-you messages to guests, increasing response rates.
- Real-time analytics: Provides immediate insights into guest feedback, helping you make timely improvements.
- Multilingual support: Enables you to reach a diverse guest audience by offering surveys in multiple languages.
- Sentiment analysis: Analyzes feedback to gauge guest satisfaction and identify areas for improvement.
- Mobile compatibility: Ensures guests can easily complete surveys on their smartphones or tablets.
- Data security: Protects guest information with encryption and compliance with data protection regulations.
- Interactive dashboards: Offers a visual representation of survey results, making it easier to interpret data.
Benefits
Implementing guest survey software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved guest satisfaction: By collecting feedback, you can make informed decisions to enhance the guest experience.
- Increased response rates: Automated follow-ups and mobile compatibility make it easier for guests to respond.
- Enhanced data insights: Real-time analytics and sentiment analysis offer valuable insights for improving services.
- Efficient operations: Integration capabilities allow seamless data flow between systems, saving time and effort.
- Brand consistency: Customizable templates ensure surveys align with your hotel's branding.
- Wider reach: Multilingual support helps you gather feedback from a diverse guest population.
- Secure data handling: Data security features protect sensitive guest information, building trust with your clientele.
Costs & Pricing
Selecting guest survey software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in guest survey software solutions:
Plan Comparison Table for Guest Survey Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic survey templates, limited responses, and basic analytics. |
| Personal Plan | $5-$25/user/month | Customizable templates, more responses, and basic reporting features. |
| Business Plan | $30-$75/user/month | Advanced analytics, integrations with other tools, and automated follow-ups. |
| Enterprise Plan | $100+/user/month | Full customization, multilingual support, dedicated account management, and premium support. |
Guest Survey Software FAQs
Here are some answers to common questions about guest survey software:
What methods of data export and reporting do you need?
Make sure you can export raw responses (CSV, Excel) and summary dashboards. You’ll want filters (by date, guest type, property) and cross-tabulation or segmentation tools. Also check if the tool supports analyzable text (open-ended feedback) or tagging so you can see themes over time.
How do you manage multiple properties or locations under one account?
You’ll want an account hierarchy or multi-property mode so you can roll up data or drill down by location. Permissions should let location managers see just their data. Also check whether you can compare performance across properties with normalized metrics or benchmarking.
What role should real-time alerts or triggers play?
You should set alerts for negative or low scores, so your team can act fast (e.g. a guest unhappy during the stay). You might trigger follow-ups, room recovery offers, or manager outreach. The faster you catch issues, the more likely you can recover guest sentiment.
What should you test in a pilot before full deployment?
Run the survey with a subset of guests and track response rate, drop-off points, and feedback quality. Test different times (during, after stay), channels (email, SMS, in-app), and message wording. Also test the workflow: alert triggers, export, integrations, and follow-ups. Make adjustments before scaling it to all guests.
How do you ensure guest survey data is secure?
Choose software that complies with data protection regulations and offers encryption. This ensures guest information remains confidential and builds trust in your brand. Verify the provider’s security certifications and practices before purchasing.
How can you increase survey response rates?
To boost response rates, make your surveys short and mobile-friendly. Offer incentives like discounts or loyalty points, and send automated reminders. Personalize communications to show guests their feedback is valued and will lead to improvements.
What’s Next:
If you're in the process of researching guest survey software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.