10 melhores ferramentas de software de vendas adicionais para hotéis de 2026

By
Ashley Vaughan

We review tools independently, and commissions help fund our testing. See our transparency policy, our methodology, or suggest a tool.

O software de vendas adicionais para hotéis liga o seu sistema de gestão hoteleira, motor de reservas e pontos de contacto com os hóspedes para transformar extras em receita obtida através de reservas. Com anos de experiência em recursos humanos hoteleiros em propriedades boutique e de luxo, avaliei 17 ferramentas com base na integração com sistemas, na personalização das ofertas e no esforço exigido à sua equipa. Eis os que foram selecionados.

Enquanto profissional experiente do setor da hotelaria, compreendo a importância de otimizar cada interação com os seus hóspedes. O software de vendas adicionais para hotéis é revolucionário. Esta ferramenta incrível transforma transações rotineiras em oportunidades, ajudando o setor hoteleiro e elevando as experiências dos hóspedes, ao mesmo tempo que aumenta os seus resultados. Todos ganham!

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Our team has been testing and reviewing software since 2012. As hospitality leaders ourselves, we know how difficult—and important—it is to choose the right software.

For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.

Our reviews reflect our human editorial judgment, not a sales pitch.

Tabela comparativa de software de vendas adicionais para hotéis

A tabela abaixo compara os detalhes dos preços das minhas principais seleções de software de vendas adicionais para hotéis.

1Best for strategic, tailored offersFree demo availablePricing upon requestWebsite
2Best for upsells built into guest journeysFree demo availablePricing upon requestWebsite
3Best for centralizing operations with a combined booking engine and upselling softwareFree demo availableFrom $150/monthWebsite
4Best for increasing revenue with dynamic pricing on upsell offersFrom $100/user/month (billed annually)Website
5Best for seamless integration with existing Oracle infrastructurePricing upon requestWebsite
6Best for managing comprehensive event upsells and cateringFree demo availablePricing upon requestWebsite
7Best for integrating multiple upselling channels into one platformFree demo availablePricing upon requestWebsite
8Best for leveraging AI-powered chatbot technology for upsellingFree demo availableFrom €99/month (billed annually)Website
9Best for simplifying upselling through automatic notifications and remindersFree plan availableFrom $49/monthWebsite
10Best for creating personalized pre-arrival emails for effective upsellingFrom $100/user/monthWebsite

Avaliações do melhor software de vendas adicionais para hotéis

  1. Best for strategic, tailored offers
    • Free demo available
    • Pricing upon request
    Visit Website
    Customer Rating:4.8/5
    Canary Technologies screenshot
    Canary Technologies' dynamic upsell feature allows hotels to increase revenue by offering personalized upsell options to guests during booking.

    Canary is a hospitality management platform designed to enhance guest experiences and boost hotel revenues. It offers tools like contactless check-in, guest messaging, and dynamic upselling to streamline operations. By integrating these features, Canary helps hotels provide seamless services to their guests.

    Why I Picked Canary Technologies:

    Canary's dynamic upselling feature allows you to present guests with tailored offers throughout their stay. Whether it's a room upgrade, spa package, or dining reservation, you can promote these add-ons at optimal times, such as post-booking, pre-check-in, during the stay, or at checkout. This strategic approach ensures guests encounter relevant offers when they're most likely to make a purchase. Additionally, Canary automates the upselling process, reducing manual effort for your staff. Once an upsell request is made, your team can quickly approve or decline it based on availability. 

    Standout Features and Integrations:

    Other features include guest messaging that facilitates real-time communication with guests, digital tipping to enhance staff satisfaction, and contactless check-in to provide a seamless arrival experience. Some integrations include Amadeus, Maestro, Skytouch, Choice Advantage, HiRUM, Shift4 Payments, IQware, Oracle Hospitality, InnQuest, RoomKey, innRoad, Booking.com, Cloudbeds, BookingCenter, and Alice.

    Pros and Cons

    Pros:

    • Contactless check-in enhances guest convenience
    • Dynamic upsells to increase additional revenue
    • Digital tipping options

    Cons:

    • Some smaller hotels might find certain features unnecessary
    • May require initial training for staff to utilize all features
  2. Best for upsells built into guest journeys
    • Free demo available
    • Pricing upon request
    Visit Website
    Customer Rating:4.6/5
    Mews screenshot
    Mews displays clear rates and upsell add-ons in a clean, guest-friendly booking flow.

    Using Mews as your hotel upsell software helps your team put relevant add-ons in front of guests at the right moments—without relying on manual suggestions or scattered tools. It’s built for hotels that want to grow revenue by making upgrades, services, and experiences part of a smooth digital journey.

    Why I Picked Mews

    I picked Mews because its upsell functionality is woven directly into the booking journey, online check-in, and on-site workflows, making it easy for your team to increase revenue without pressure-based selling. Guests can add items like breakfast, parking, spa services, or early check-in as part of a clean self-service flow, supported by embedded payments that handle charges automatically. I also like how guest profiles surface preferences and history, allowing your team to tailor upsells to real behavior.

    Mews Key Features

    In addition to its upselling capabilities, Mews offers a range of features that cater to hotel operations.

    • Property Management System (PMS): Streamlines bookings, check-ins, and guest management for efficient hotel operations.
    • Booking Engine: Provides a user-friendly interface for direct bookings, reducing reliance on third-party platforms.
    • Digital Keys: Enhances guest convenience by allowing access to rooms via smartphones.
    • Virtual Concierge Services: Offers personalized recommendations and upselling opportunities directly to guests.

    Mews Integrations

    Integrations include Revinate, Oaky, Google, Atomize, Lightspeed, SiteMinder, Expedia, Omniboost, and Booking.com, and an open API is available for custom upsell or guest experience integrations.

    Pros and Cons

    Pros:

    • Guest profiles help tailor upgrade suggestions.
    • Embedded payments handle added charges automatically.
    • Upsells appear naturally within booking and check-in flows.

    Cons:

    • Advanced upsell setup may require configuration time.
    • May feel feature-rich for small properties with simple needs.
  3. Best for centralizing operations with a combined booking engine and upselling software
    • Free demo available
    • From $150/month
    Visit Website
    Customer Rating:4.5/5
    innRoad screenshot
    InnRoad's performance dashboard

    InnRoad is a unified solution combining a booking engine with potent upselling software. It's designed to centralize operations, thereby simplifying the process of managing bookings while also facilitating efficient upselling strategies. Given its ability to effectively consolidate these functionalities, InnRoad is a top choice for businesses that require both a booking engine and upselling tools.

    Why I Picked InnRoad:

    I selected InnRoad due to its dual functionality that seamlessly combines booking engine capabilities with powerful upselling tools. This blend of features distinguishes InnRoad from other alternatives and aligns perfectly with the need for centralized operations. Therefore, I believe InnRoad is best for businesses that seek to unify their booking and upselling operations in a single platform.

    Standout Features and Integrations:

    Key features of InnRoad include an intuitive booking engine, automated upselling tools, channel manager, and detailed analytics for informed decision-making. Additionally, the platform integrates with a broad range of third-party applications, such as CRM software, payment gateways, and marketing tools, enhancing its overall utility.

    Pros and Cons

    Pros:

    • Comprehensive analytics and reporting tools.
    • Broad range of integrations.
    • Combined booking engine and upselling software.

    Cons:

    • Steep learning curve for new users.
    • Limited customization options.
    • High pricing for smaller operations.
  4. Best for increasing revenue with dynamic pricing on upsell offers
    • From $100/user/month (billed annually)
    Visit Website
    Customer Rating:4.9/5
    Oaky by Plusgrade screenshot
    Oaky revenue dashboard screenshot

    Oaky is a tool designed for the hospitality sector that harnesses the power of dynamic pricing to boost revenue through upsell offers. By allowing hotels to offer tailored, dynamic prices to their guests, it maximizes upselling opportunities.

    Why I Picked Oaky:

    I selected Oaky for this list due to its focus on dynamic pricing, a critical aspect that can drive significant increase of revenue which leads to incremental revenue. In comparing Oaky with other tools, I noticed its capability to adapt pricing according to various factors, making it the best choice for increasing revenue through dynamic pricing.

    Standout Features and Integrations:

    Also, with Oaky's standout feature is its dynamic pricing capability that allows hotels to offer personalized prices for different guests and it focuses on generating new revenue. Furthermore, its automated pre-stay emails help boost engagement before guests even arrive. Oaky's integrations include major property management systems, central reservation systems, and revenue management systems.

    Pros and Cons

    Pros:

    • Strong integrations with major hotel tech systems.
    • Pre-stay emails increase engagement.
    • Dynamic pricing optimizes revenue potential.

    Cons:

    • Needs time and resources to effectively set up dynamic pricing rules.
    • Dependency on external factors for pricing could lead to volatility.
    • The cost might be too high for smaller establishments.
    Learn more about Oaky by Plusgrade:
  5. Best for seamless integration with existing Oracle infrastructure
    • Pricing upon request
    Oracle Nor1 screenshot
    Oracle Nor1's upsell action center

    Oracle Nor1 is a robust hotel upsell software that can seamlessly sync with your existing Oracle systems. This platform enhances guest services and maximizes revenue by smartly pitching upsell opportunities.

    Why I Picked Oracle Nor1:

    In my selection process, Oracle Nor1 made the cut due to its high compatibility with Oracle's comprehensive ecosystem. It stands apart because of its ability to smoothly integrate with the wide array of Oracle hospitality products many businesses already utilize. I deemed it the "best for" organizations already entrenched in the Oracle ecosystem because it allows them to implement upselling techniques without disrupting their existing operations.

    Standout Features and Integrations:

    Oracle Nor1 is loaded with features, including its decision-engine technology that predicts guest behavior to drive upsells. It also provides detailed analytics for tracking upsell performance. In terms of integrations, its greatest strength lies in its seamless connection with Oracle's extensive suite of hospitality solutions, ensuring your upsell strategy is well-aligned with your other hotel operations.

    Pros and Cons

    Pros:

    • Provides detailed analytics for performance tracking.
    • Decision-engine technology for smart upsells.
    • High compatibility with Oracle products.

    Cons:

    • Might not be the best fit for non-Oracle users.
    • Learning curve could be steep for those not familiar with Oracle products.
    • Pricing is not transparent.
    Learn more about Oracle Nor1:
  6. Best for managing comprehensive event upsells and catering
    • Free demo available
    • Pricing upon request
    Visit Website
    Customer Rating:4.5/5
    Agilysys screenshot
    Agilysys' tape chart and rate dashboard

    Agilysys is a robust platform designed to manage event-based upsells and catering operations. The software provides a unified platform to seamlessly manage, monitor, and optimize your event upsells and catering services. This capability aligns perfectly with the 'best for' statement - making it a fitting choice for businesses focusing on events and catering as their main upselling avenues.

    Why I Picked Agilysys:

    In choosing Agilysys, I focused on its specialized capabilities for event upsells and catering management. Compared to other tools, it presents a unique blend of features specifically designed for this niche, which makes it stand out. Given these distinct features, I determined that Agilysys is the best for businesses seeking a comprehensive solution for managing event upsells and catering operations.

    Standout Features & Integrations:

    Agilysys offers a comprehensive set of features including event scheduling, ancillary feature, real-time inventory management, and detailed reporting tools. These features equip businesses with the necessary tools to efficiently manage and optimize their event upselling strategies. The software also integrates well with various Point-of-Sale (POS) systems, CRM platforms, and payment gateways, ensuring seamless operations.

    Pros and Cons

    Pros:

    • Comprehensive reporting and analytics features.
    • Robust integration with various other systems.
    • Specific tools for event and catering upselling.

    Cons:

    • Customer support could be improved.
    • Pricing could be high for smaller businesses.
    • The user interface may require a learning curve.
  7. Best for integrating multiple upselling channels into one platform
    • Free demo available
    • Pricing upon request
    Infrasys screenshot
    Infrasys' customizable feature

    Infrasys is a unified platform designed to incorporate multiple upselling channels. It enables businesses to manage their upselling strategies across different platforms from a centralized location. This makes it especially effective for businesses that leverage numerous channels for upselling.

    Why I Picked Infrasys:

    I selected Infrasys as it stood out for its comprehensive integration capabilities. When comparing tools, it was evident that Infrasys' ability to unify multiple upselling channels into one platform sets it apart. For businesses looking for a solution to manage complex multi-channel upselling strategies, I judged Infrasys to be the best choice.

    Standout Features and Integrations:

    Infrasys boasts of features like multi-channel integration, centralized control, cross-selling, and advanced analytics. These features make it an effective tool for businesses operating across multiple upselling channels. Additionally, it integrates with a variety of CRMs, POS systems, and marketing automation tools, enhancing its effectiveness and scope of application.

    Pros and Cons

    Pros:

    • Robust integration capabilities with various other business tools.
    • Centralized control provides a unified view of operations.
    • Streamlines the management of multi-channel upselling.

    Cons:

    • Limited customization capabilities for certain aspects of the platform.
    • Pricing might be prohibitive for small businesses.
    • Can be complex to set up and navigate due to the range of features.
    Learn more about Infrasys:
  8. Best for leveraging AI-powered chatbot technology for upselling
    • Free demo available
    • From €99/month (billed annually)
    Visit Website
    Customer Rating:4/5
    HiJiffy screenshot
    Hjiffy's chatbot feature

    HiJiffy is an AI-driven hotel upselling software that harnesses the power of chatbots to boost your revenue. It uses AI technology to engage with guests and suggest appropriate upsells, thus providing a tailored guest experience.

    Why I Picked HiJiffy:

    When I was selecting tools, HiJiffy caught my attention with its innovative use of AI technology in the form of a chatbot. It truly differentiates itself with its ability to interact with guests on a real-time basis, understanding their needs, and suggesting the most appropriate upsells. This real-time interaction makes HiJiffy the "best for" leveraging chatbot technology for upselling, providing a unique and engaging guest experience.

    Standout Features and Integrations:

    HiJiffy shines with its AI-powered chatbot that facilitates real-time guest engagement. Its multilingual support ensures that your international guests are well taken care of. On the integration front, HiJiffy integrates with popular PMS systems to provide a unified solution for your upselling needs.

    Pros and Cons

    Pros:

    • Seamless integration with popular PMS systems.
    • Real-time guest engagement.
    • Innovative use of AI chatbot for upselling.

    Cons:

    • The platform might be more complex to learn for some users.
    • Reliance on AI may not be suitable for all hotels.
    • Higher starting price compared to other tools.
    Learn more about HiJiffy:
  9. Best for simplifying upselling through automatic notifications and reminders
    • Free plan available
    • From $49/month
    Visit Website
    Customer Rating:2.5/5
    Charge Automation screenshot
    Charge Automation's guest preference data collection feature

    Charge Automation is a platform that enables businesses to automate and simplify their upselling strategies using automated notifications and reminders. Its notification system allows businesses to nudge their customers towards additional purchases or upgrades, streamlining the upselling process.

    Why I Picked Charge Automation:

    I chose Charge Automation after examining its focus on automation. Compared to other tools, it stands out for its ability to simplify the process of upselling through automatic notifications and reminders. Thus, I determined that it is the best choice for businesses that aim to simplify their upselling efforts.

    Standout Features and Integrations:

    Charge Automation's automated notifications and reminders are undoubtedly its standout features, simplifying the process of upselling. Also, it has a robust dashboard that provides real-time analytics, facilitating the decision-making process. It integrates well with several popular payment processors and e-commerce platforms, enhancing its usability.

    Pros and Cons

    Pros:

    • Compatibility with various payment processors and e-commerce platforms.
    • Real-time analytics aid decision-making.
    • Automation simplifies the upselling process.

    Cons:

    • Limited customization options could be a setback for some users.
    • The pricing might be slightly steep for smaller businesses.
    • May require some technical expertise to set up automation rules.
    Learn more about Charge Automation:
  10. Best for creating personalized pre-arrival emails for effective upselling
    • From $100/user/month
    Upsell Guru screenshot
    Upsell Guru's pre-arrival upselling feature

    Upsell Guru is a specialist in hotel upselling software, known for its tailored personalized offers and emails that boost your upselling strategy. It leverages personalized communication to engage guests and encourages them to avail of additional services even before they set foot on your property.

    Why I Picked Upsell Guru:

    In the process of selecting the best tools, I noticed the uniqueness of Upsell Guru. Its ability to send out personalized pre-arrival emails, allowing you to upsell effectively before a guest's arrival, stood out for me. This is why I found Upsell Guru to be "Best for" creating a more engaging, personalized, and ultimately more effective upselling experience.

    Standout Features and Integrations:

    Upsell Guru features a bid-style upselling system that is unique and engaging. Also, it comes with a dashboard that provides insights and analysis on upselling performance. It integrates seamlessly with a range of property management systems, enhancing your ability to manage all aspects of your hotel from a central location.

    Pros and Cons

    Pros:

    • Integration with a wide range of property management systems.
    • Personalized pre-arrival email functionality.
    • The unique bid-style upselling system.

    Cons:

    • Limited customization options for the pre-arrival emails.
    • The bidding system may not be suitable for all types of hotels or guests.
    • Pricing may be high for smaller hotels or those with tight budgets.
    Learn more about Upsell Guru:

Avaliações de outro software de vendas adicionais para hotéis

Segue-se uma lista de outro software de vendas adicionais para hotéis que pré-selecionámos, mas que não chegaram aos 10 primeiros. Vale definitivamente a pena consultá-los.

  1. 11
    RoomdexBest for harnessing automation to improve upsell conversion rates
  2. 12
    Room RaccoonBest for automating upselling with a user-friendly interface
  3. 13
    UpstayBest for enhancing guest engagement with tailored in-stay upsells
  4. 14
    Hello GeorgeBest for optimizing room service with intelligent recommendations
  5. 15
    CloudbedsGood for an all-in-one hotel management solutions
  6. 16
    DuveGood for enhancing the guest experience with a customized upsell platform
  7. 17
    SwyftinGood for optimizing revenue with automated room upgrade offers

How I Evaluate Hotel Upsell Software

I split my evaluation into two layers: the core features a tool must have to qualify—like a room upgrade engine and PMS sync—and the differentiators that separate the best from the rest.

Core Functionality (Table Stakes For This List)

When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.

  • Automated Guest Outreach: I check whether the tool can trigger upsell offers at key moments—like a pre-arrival email two days before check-in or an SMS on the morning of arrival—without staff involvement.
  • Room Upgrade Engine: Real-time inventory awareness matters here. I look for platforms that pull live availability from the PMS so guests only see upgrades they can actually book.
  • Ancillary Add-On Catalog: A good upsell tool lets you sell more than rooms. I evaluate how easily you can build and manage offers for things like spa treatments, airport transfers, or late checkout.
  • PMS and CRS Integration: I look at which property management and reservation systems each platform connects with and whether sync is two-way and real-time, so confirmed upsells flow back without manual entry.
  • Personalization and Segmentation: The best results come from targeted offers. I evaluate whether a tool can segment guests by booking source, stay type, or loyalty tier and tailor what each guest sees.
  • Upsell Analytics and Reporting: I look for dashboards that go beyond total revenue to show conversion rates per offer, RevPAR uplift, and performance trends across properties or time periods.

Once I have a list of tools that meet this criteria, I consider what sets each platform apart.

Differentiating Factors (What Sets Vendors Apart)

Here's how I compare and contrast different vendors:

Standout Features

AI-powered offer optimization is a major differentiator. I look for tools that adjust pricing and send timing based on guest behavior rather than static rules. Front desk upsell tools also matter—platforms that give agents scripted prompts and live inventory at check-in turn reception into a revenue channel. For hotel groups, I evaluate multi-property management to see if you can set brand-wide rules while still customizing offers per property.

Beyond Features

Integration ecosystem depth is one of the first things I check. A tool that connects with Opera but not Mews—or vice versa—can be a dealbreaker depending on your PMS. Commercial model also shapes the decision. Some platforms charge a flat per-room fee, while others take a commission on converted upsells, which changes the math for seasonal properties with fluctuating occupancy. I also evaluate onboarding speed, since a tool that takes weeks to connect to your PMS delays revenue you could be capturing now.

Como escolher software de vendas adicionais para hotéis

É fácil ficar preso a longas listas de funcionalidades e estruturas de preços complexas. Para o ajudar a manter o foco enquanto avança no seu processo único de seleção de software, apresentamos uma lista de verificação dos fatores a ter em conta:

FatorEscalabilidadeO que deve considerarO software pode crescer com o seu hotel? Considere os planos de expansão futuros e se a ferramenta consegue lidar com um maior volume de hóspedes sem problemas de desempenho.
FatorIntegraçõesO que deve considerarIntegra-se com os seus sistemas atuais? Verifique a compatibilidade com o seu sistema de gestão da propriedade e outras ferramentas existentes para evitar interrupções.
FatorPersonalizaçãoO que deve considerarPode adaptar o software à sua marca? Procure opções que lhe permitam personalizar as ofertas e a imagem da marca para corresponder ao estilo único do seu hotel.
FatorFacilidade de utilizaçãoO que deve considerarA interface é fácil de utilizar? Certifique-se de que a equipa consegue aprender rapidamente a utilizar o sistema sem formação extensa, para evitar frustração e ineficiência.
FatorImplementação e integração inicialO que deve considerarQuão simples é o processo de configuração? Avalie o tempo e os recursos necessários para a integração completa e a formação da equipa, de modo a evitar atrasos inesperados.
FatorCustoO que deve considerarO preço está dentro do seu orçamento? Compare o custo com o seu orçamento e procure taxas ocultas ou preços por níveis que possam afetar a acessibilidade a longo prazo.
FatorMedidas de segurançaO que deve considerarComo protege os dados dos hóspedes? Verifique a conformidade com os regulamentos de proteção de dados e procure funcionalidades como encriptação e controlos de acesso seguros.
FatorDisponibilidade do suporteO que deve considerarQue opções de suporte são disponibilizadas? Certifique-se de que o fornecedor oferece suporte fiável, incluindo vários métodos de contacto e tempos de resposta rápidos para resolver problemas.

O que é o software de vendas adicionais para hotéis?

O software de vendas adicionais para hotéis é uma ferramenta especializada concebida para ajudar os hotéis a aumentar as receitas através da promoção estratégica de serviços adicionais, do aumento da ocupação dos quartos e da promoção de melhorias ou experiências para os hóspedes.

Normalmente utilizado por proprietários de hotéis, operadores e equipas da receção, este software permite a personalização em tempo real, automatiza as soluções de vendas adicionais e fornece análises valiosas. Além disso, muitas ferramentas de software de vendas adicionais para hotéis podem integrar-se com OTAs populares para gerir tarifas, disponibilidade e reservas.

Agora, vamos abordar esses pontos problemáticos. Está a ter dificuldade em disponibilizar as opções de atualização adequadas no momento certo? A sua equipa está a perder oportunidades devido à falta de informação ou a limitações de tempo? Entra em ação o software de vendas adicionais para hotéis — a sua solução para estes e outros obstáculos comuns.

As opções que selecionei para si podem automatizar e otimizar as suas vendas adicionais, permitindo simultaneamente que a sua equipa se concentre naquilo que faz melhor — prestar um serviço excecional. Acredite em mim, vale muito a pena explorar estas ferramentas.

Funcionalidades

Ao selecionar software de vendas adicionais para hotéis, procure as seguintes funcionalidades essenciais:

  • Ofertas automatizadas: Gere e envie automaticamente ofertas de vendas adicionais personalizadas aos hóspedes, poupando tempo e aumentando as taxas de conversão.
  • Recomendações personalizadas: Utilize os dados dos hóspedes para fornecer sugestões personalizadas, melhorando a experiência dos hóspedes e aumentando a probabilidade de vendas adicionais.
  • Integração com sistemas de gestão de propriedades: Ligue-se de forma simples aos sistemas hoteleiros existentes para gerir reservas e informações dos hóspedes de forma eficiente.
  • Preços dinâmicos: Ajuste os preços das atualizações de quartos e dos serviços em tempo real, com base na procura, otimizando as receitas.
  • Análises e relatórios: Obtenha informações sobre o desempenho das vendas adicionais, ajudando-o a tomar decisões informadas para melhorar as estratégias.
  • Suporte multilingue: Atenda os hóspedes internacionais disponibilizando opções de vendas adicionais em vários idiomas, promovendo a inclusão.
  • Personalização da marca: Permita que os hotéis mantenham a sua identidade única, personalizando o aspeto e a experiência das comunicações de vendas adicionais.
  • Recolha de feedback em tempo real: Recolha instantaneamente o feedback dos hóspedes para aperfeiçoar as ofertas e melhorar futuras abordagens de vendas adicionais.
  • Opções de chegada antecipada e partida tardia: Disponibilize horários flexíveis de entrada e saída mediante uma taxa adicional, melhorando a satisfação dos hóspedes.
  • Medidas de segurança: Garanta a proteção dos dados dos hóspedes através de encriptação e controlos de acesso seguros, mantendo a confiança e a conformidade.

Vantagens

A implementação de software de vendas adicionais para hotéis proporciona várias vantagens à sua equipa e ao seu negócio. Eis algumas que pode esperar:

  • Aumento das receitas: As ofertas automatizadas e personalizadas de vendas adicionais ajudam a aumentar os rendimentos do seu hotel, incentivando os hóspedes a comprar serviços adicionais.
  • Melhoria da experiência dos hóspedes: As recomendações personalizadas e as opções flexíveis, como a entrada antecipada, melhoram a satisfação e a fidelização dos hóspedes.
  • Eficiência operacional: A integração com sistemas de gestão de propriedades e os processos automatizados reduzem as tarefas manuais, poupando tempo à sua equipa.
  • Decisões baseadas em dados: As ferramentas de análise e elaboração de relatórios fornecem informações sobre o desempenho das vendas adicionais, ajudando-o a aperfeiçoar as estratégias e a tomar decisões informadas.
  • Alcance global: O suporte multilingue permite-lhe atender hóspedes internacionais, alargando o alcance e promovendo a inclusão do seu hotel.
  • Consistência da marca: A personalização da marca garante que todas as comunicações de vendas adicionais estão alinhadas com a identidade e o estilo únicos do seu hotel.
  • Melhoria do feedback dos hóspedes: A recolha de feedback em tempo real permite-lhe responder rapidamente às necessidades dos hóspedes e melhorar futuras ofertas de vendas adicionais.

Custos e preços

A seleção de software de vendas adicionais para hotéis exige uma compreensão dos vários modelos de preços e planos disponíveis. Os custos variam consoante as funcionalidades, o tamanho da equipa, os complementos, entre outros fatores. A tabela abaixo resume os planos comuns, os respetivos preços médios e as funcionalidades normalmente incluídas nas soluções de software de vendas adicionais para hotéis:

Tabela de comparação de planos de software de vendas adicionais para hotéis

Tipo de planoPlano gratuitoPreço médio$0Funcionalidades comunsFuncionalidades básicas de vendas adicionais, suporte limitado e análises essenciais.
Tipo de planoPlano pessoalPreço médio$10-$30/user/monthFuncionalidades comunsRecomendações personalizadas, ofertas automatizadas e integração com PMS.
Tipo de planoPlano empresarialPreço médio$40-$70/user/monthFuncionalidades comunsPreços dinâmicos, suporte multilingue e personalização da marca.
Tipo de planoPlano empresarial de grande escalaPreço médio$80-$150/user/monthFuncionalidades comunsAnálises avançadas, acesso à API e gestão dedicada de conta.

Perguntas frequentes sobre software de venda adicional para hotéis (FAQs)

Como funciona realmente o software de venda adicional para hotéis?

O software de venda adicional para hotéis liga-se ao seu sistema de gestão hoteleira para identificar oportunidades de melhoria e enviar ofertas personalizadas aos hóspedes por e-mail, SMS ou aplicações móveis. Automatiza o momento e a entrega destas ofertas para aumentar as receitas sem acrescentar trabalho à equipa.

Quanto tempo demora a ver resultados com o software de venda adicional?

A maioria dos hotéis obtém resultados visíveis nas primeiras semanas de utilização do software de venda adicional. Assim que as campanhas automatizadas estão a funcionar, pode acompanhar as conversões e as respostas dos hóspedes em tempo real e ajustar as suas ofertas para melhorar o desempenho.

O software de venda adicional destina-se apenas a hotéis de grande dimensão?

Não. Muitas ferramentas de venda adicional foram concebidas para hotéis pequenos e independentes, disponibilizando planos acessíveis e painéis simples. Plataformas como a Hello George e a RoomRaccoon são fáceis de utilizar e requerem pouca configuração técnica.

A minha equipa pode continuar a fazer vendas adicionais manualmente se utilizarmos software?

Sim. O software gere ofertas automatizadas antes e durante a estadia dos hóspedes, enquanto a sua equipa pode continuar a oferecer melhorias ou serviços adicionais presencialmente no check-in ou no check-out. Esta combinação de automatização e interação pessoal funciona melhor.

Como é que o software de venda adicional melhora a satisfação dos hóspedes?

Ajuda a apresentar ofertas adequadas às preferências de cada hóspede, como promoções de spa, melhorias de quarto ou experiências locais. Quando as ofertas parecem relevantes e pessoais, os hóspedes sentem-se valorizados e têm maior probabilidade de regressar.

Que ROI posso esperar das ferramentas de venda adicional?

Os hotéis reportam frequentemente um aumento de 10–30% nas receitas adicionais nos primeiros meses. Como a maioria dos sistemas de venda adicional funciona automaticamente, gera retornos mais elevados com um esforço ou custo adicional mínimo.

Quais são os erros mais comuns cometidos pelos hotéis nas vendas adicionais?

Por vezes, os hotéis enviam demasiadas ofertas ou ofertas irrelevantes, o que pode incomodar os hóspedes. A melhor estratégia consiste em manter as ofertas simples e personalizadas, e enviá-las no momento certo — por exemplo, antes do check-in ou durante a estadia.

Ashley Vaughan
Ashley Vaughan
Working in Human Resources at luxury hotels, Ashley has not only implemented employee customer service training but also taken on nearly every hotel role, giving her a well-rounded understanding of the industry. Ashley has always been passionate about the tourism industry. Traveling with her husband, who also worked in the hotel sector, she has enjoyed stays at some incredible places worldwide.
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