I 10 migliori software di email marketing per hotel per il 2026

Flodesk offers a unique approach to hotel email marketing by blending aesthetic appeal with functionality, making it an ideal choice for hotels aiming to captivate their guests through visually stunning email campaigns. This tool is particularly appealing to hospitality marketers and hotel managers who prioritize brand consistency and engagement in their email communications. By using Flodesk, you can address challenges like low email open rates and lackluster guest engagement, ensuring your hotel's message stands out in a crowded inbox.

Why I Picked Flodesk

I picked Flodesk for hotel email marketing because of its emphasis on design and deliverability, which are crucial for capturing the attention of potential guests. The software's intuitive email builder allows you to create visually appealing emails with custom fonts and brand colors, ensuring your hotel's branding is consistent and engaging. Additionally, Flodesk's automation features, such as abandoned cart recovery and segmentation based on link clicks, help you target the right audience at the right time, enhancing guest engagement and conversion rates.

Flodesk Key Features

In addition to its design capabilities and automation features, I also found that Flodesk offers several other features that are beneficial for hotel email marketing:

• Patented Layouts: Flodesk provides unique, customizable email layouts that help your emails stand out in the inbox.
• Countdown Timers: This feature allows you to create a sense of urgency in your promotional emails, encouraging guests to book quickly.
• Embedded Polls: Engage your audience by including polls directly in your emails, gathering valuable feedback from potential and past guests.
• Comprehensive Analytics: Flodesk offers a robust analytics suite that helps you track the performance of your email campaigns, enabling data-driven marketing decisions.

Flodesk Integrations

Integrations include Shopify, Zapier, Instagram, Facebook, WordPress, Canva, Stripe, Google Sheets, Slack, and Mailchimp.

ResNexus is a comprehensive property management system that caters to bed and breakfasts, hotels, and inns. Besides its strong capabilities in reservation and property management, it also has a built-in email marketing platform, which can be particularly advantageous for businesses in these sectors.

Why I Picked ResNexus: I selected ResNexus due to its integrated approach to property management and email marketing. It's not merely an email marketing tool but a complete solution for hospitality businesses, making it distinct in this list. The seamless blend of reservation and property management with email marketing makes it ideal for these businesses.

Standout Features & Integrations:

ResNexus provides features such as online reservations, room and property management, and integrated email marketing. Its integrations with various payment processors and other hotel management tools further expand its capabilities.

Newbook is a comprehensive property management system that offers built-in email marketing tools for the hospitality industry. It allows businesses to manage their properties and conduct targeted email campaigns for email subscribers all from one platform, making it an excellent choice for those seeking an all-encompassing solution.

Why I Picked Newbook: I selected Newbook for its robustness and multi-functional capabilities. What makes it distinctive is its ability to manage various aspects of property management alongside powerful email marketing tools. I believe it's the best for businesses that need a comprehensive property management system integrated with a strong email marketing platform.

Standout Features & Integrations:

Newbook offers a wide range of features, including reservation management, revenue management, and built-in CRM for effective email marketing. Its integrations with other popular platforms such as Facebook, Instagram, and Airbnb, enhance its overall functionality and streamline multiple tasks.

Drip is a marketing automation platform with a strong focus on eCommerce and CRM functionalities. Its ability to leverage customer data to create personalized experiences makes it the best tool for robust eCommerce CRM capabilities.

Why I Picked Drip: I chose Drip for this list because of its strength in integrating CRM and eCommerce functions into email marketing. It stands out due to its customer-centric approach that allows businesses to use customer data deliverability to personalized experiences. This makes Drip the best choice for hoteliers who are seeking to strengthen their eCommerce capabilities through advanced CRM functionalities.

Standout Features & Integrations:

Drip's most remarkable features are its advanced segmentation, metric, and automation. These allow users to personalize type of email campaigns based on customer behavior, making for more targeted marketing efforts. For integrations, Drip pairs well with eCommerce platforms such as Shopify, Magento, and WooCommerce, allowing for easy synchronization of customer data.

MailChimp is a widely recognized email marketing platform that offers a broad range of functionalities. For small hotels looking for a robust yet affordable tool, MailChimp’s pricing structure and its wealth of features make it an ideal choice.

Why I Picked MailChimp: I chose MailChimp primarily for its approachability and cost-effectiveness. Compared to many marketing tools, MailChimp offers a comprehensive suite of features at an affordable price, making it an excellent pick for small hotels. The tool's design simplicity and rich functionality, combined with its competitive pricing, underline its suitability for this 'best for' category.

Standout Features & Integrations:

Key features of MailChimp include email marketing, unsubscribe feature, automation, A/B testing, and robust reporting. Furthermore, MailChimp offers integrations with major platforms such as WordPress, Shopify, Magento, and Salesforce, allowing users to synchronize data across their business tools seamlessly.

Profitroom brings a unique edge to hotel management by converging booking and marketing automation functionalities into one package. Its proficiency in streamlining booking processes while enhancing marketing initiatives validates its selection for the described use case.

Why I Picked Profitroom: I chose Profitroom due to its holistic approach to hotel management. The union of booking and marketing automation distinguishes it in a market where these functions are often offered separately. It earns its title as the best for combining booking and marketing automation in one package, by providing a synergistic system that optimizes both guest reservation experience and marketing endeavors.

Standout Features & Integrations:

Profitroom stands out with features such as a booking engine, revenue management tools, and robust marketing automation. These tools work together to provide a holistic approach to hotel management. It also boasts seamless integrations with a multitude of property management systems, channel managers, and payment gateways.

RMS Cloud is a comprehensive hospitality management system designed to simplify hotel operations and enhance guest experiences. Its cloud-based nature enables seamless access from any location, making it perfect for hotel chains or teams that operate in multiple locations.

Why I Picked RMS Cloud: The reason I chose RMS Cloud is because of its comprehensive approach to hospitality management. Instead of just focusing on messaging, it offers a broad suite of features that can cover almost every aspect of hotel operation, from booking to checkout. It stood out because it is one of the few solutions that provide such an extensive range of functionalities on a cloud platform, making it accessible and convenient.

Given its wide-ranging features and cloud-based nature, I firmly believe that RMS Cloud is the best choice for managing hospitality operations in a streamlined and efficient manner, particularly for larger hotel chains or properties with multiple locations.

Standout Features & Integrations:

One of RMS Cloud's key features is its Property Management System (PMS), which allows for real-time, centralized control of rates, availability, and guest profiles. Additionally, it also features a point of sale (POS) system, making it easier to manage sales in facilities such as bars, restaurants, and spas within the property.

When it comes to integrations, RMS Cloud boasts a range of partnerships, including those with major OTAs, payment gateways, and even third-party software like revenue management systems, all aimed at providing a seamless and effective hotel management experience.

Experience CRM is a comprehensive marketing solution that excels in enabling highly customizable email campaigns. Its emphasis on target-specific communications helps businesses reach the right audience with the right message, aligning with its 'best for' trait of facilitating targeted email campaigns.

Why I Picked Experience CRM: I picked Experience CRM because it presents a unique combination of customization and targeting capabilities. It sets itself apart with its capacity to create individual customer journeys and highly personalized subject lines and email content. This, coupled with its advanced segmentation capabilities, makes it stand out as the best tool for customized and targeted email campaigns.

Standout Features & Integrations:

Experience CRM's standout features include advanced segmentation, customer journey mapping, and multi-channel campaign management. The platform integrates smoothly with major CMS platforms like WordPress and Joomla, as well as eCommerce solutions such as Shopify and WooCommerce, allowing users to leverage new customer data across different platforms.

Revinate is a specialized marketing platform specifically designed for hotels. It facilitates in-depth customer data analysis to boost direct bookings, creating an ideal solution for properties aiming to optimize their occupancy rates through personalized guest engagement.

Why I Picked Revinate: I picked Revinate because it offers a distinctive approach to hotel marketing, focusing on leveraging guest data to maximize direct bookings. Its unique ability to harness customer information to inform marketing strategies sets it apart from other tools. Revinate excels in its unique use case of enabling hotels to drive more direct bookings by utilizing their guest data more effectively.

Standout Features & Integrations:

Revinate offers features like guest feedback management, reputation management, and marketing automation that are specifically designed for the hospitality industry. The tool integrates well with property management systems (PMS) and other third-party hospitality software, enhancing its functionality and ease of use.

Bookinglayer is a property management tool tailored to assist with online bookings for the hospitality industry. Notably, it also provides email automation capabilities throughout different stages of the booking process, helping businesses to keep their guests informed and engaged.

Why I Picked Bookinglayer: I decided on Bookinglayer because of its unique strength in automating new and past guest communication, which significantly reduces manual effort. It stands out due to its focus on automating emails at different booking stages, making it an optimal choice for businesses aiming to streamline their booking communication.

Standout Features & Integrations:

Bookinglayer offers features like online booking management, automated emails, booking follow-up feature, and real-time availability checks. Integrations with tools such as MailChimp, Stripe, and Google Analytics further extend its functionality, allowing for a more efficient workflow.