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With years under my belt in hotel tech, I understand the intricacies of selecting the right software for your needs. In this in-depth review of AnyRoad hotel software, I'll provide clear insights and information based on my experience. By the end, you'll have the clarity you need to decide if AnyRoad aligns with your hotel's objectives.

AnyRoad review, showing the insight and reports page, which tracks ROI, measures NPS, and analyzes guest feedback
Here's the AnyRoad insight and reports page, which tracks ROI, measures NPS, and automatically analyzes guest feedback to understand and intelligently optimize the guest experience.

AnyRoad Software Product Overview

AnyRoad is a software platform focused on enhancing the experience management sector. Hotels, resorts, and experience providers form its primary user base. The tool streamlines guest interactions and personalizes their journey, addressing the significant pain points of disjointed customer touchpoints and inconsistent feedback loops. Among its standout features are its advanced analytics capabilities, seamless integration with booking systems, and in-depth customer journey mapping.


  • Advanced Analytics: AnyRoad provides robust data analytics, helping hotels better understand their guests' preferences and behaviors.
  • Seamless Integration: The software integrates smoothly with many popular reservation systems, reducing manual data entry tasks.
  • Journey Mapping: AnyRoad’s unique ability to map the entire customer journey provides unparalleled insights into guest experiences from start to finish.


  • Learning Curve: Despite its comprehensive features, new users might find it challenging to navigate all of AnyRoad’s functionalities.
  • Integration Limitations: While AnyRoad integrates with many systems, some niche or legacy systems might not be supported.
  • Resource Intensive: Some users have reported that the software requires a significant amount of resources, potentially slowing down other applications.

Expert Opinion

In my experience with hotel software, AnyRoad has a distinctive edge in its analytics and customer journey mapping. While it boasts numerous integrations, it might fall short for those using niche systems. I believe it's particularly suitable for medium to large hotel chains aiming to provide personalized experiences at scale.

AnyRoad: The Bottom Line

AnyRoad stands apart in the crowded market of hotel software with its emphasis on experience management. Unlike many tools that merely handle bookings or reviews, AnyRoad delves into the entire guest journey, ensuring each touchpoint is optimized. Its integration capabilities, paired with robust analytics, make it an excellent choice for establishments keen on improving their guest experience holistically.

AnyRoad Deep Dive

Here's a deep dive into AnyRoad’s features, best use cases, pricing, customer support, and other purchase factors.

Product Specifications

  1. Reservation Management - Yes
  2. Online Booking System - Yes
  3. Front Desk Operations - No
  4. Housekeeping Management - No
  5. Billing and Invoicing - Yes
  6. Guest Profiles and History - Yes
  7. Loyalty Program Integration - Yes
  8. Feedback and Review Collection - Yes
  9. Rate Management - Yes
  10. Channel Management - Yes
  11. Event and Conference Management - No
  12. Point of Sale Integration - No
  13. Staff Scheduling - No
  14. Inventory Management - No
  15. Maintenance Management - No
  16. Reporting and Analytics - Yes
  17. Marketing and Promotion Tools - Yes
  18. Integration with Third-party Systems - Yes
  19. Mobile Management App - Yes
  20. Guest Communication Tools - Yes
  21. Payment Processing - Yes
  22. Multi-Property Management - Yes
  23. Security and Data Protection - Yes
  24. Revenue Management - Yes
  25. Spa and Activity Bookings - No

Feature Overview

  1. Reservation Management: AnyRoad simplifies the reservation process with real-time availability updates and intuitive user interfaces. What makes it stand out is its ability to integrate seamlessly with various other systems, ensuring guests experience a smooth booking process from start to finish.
  2. Online Booking System: The platform supports online bookings, allowing guests to reserve their rooms at any time and from anywhere. Its standout feature is the user-friendly design, making it accessible even for those not tech-savvy.
  3. Guest Profiles and History: AnyRoad's system meticulously logs guest details and their stay history. The unique aspect is its predictive analytics, which uses this data to anticipate future guest preferences.
  4. Loyalty Program Integration: Hotels can integrate their loyalty programs, incentivizing repeat bookings. Its distinction lies in the ease of integration, allowing for a unified experience for both the guest and the hotelier.
  5. Feedback and Review Collection: Collecting and analyzing guest feedback becomes effortless. Unlike many systems, AnyRoad's tool categorizes reviews based on sentiment analysis, providing actionable insights.
  6. Rate Management: AnyRoad allows dynamic rate management based on demand, season, and other variables. Its ability to instantly adjust rates across various platforms in real time gives it an edge.
  7. Channel Management: Hotels can manage multiple booking channels from one dashboard. The standout feature here is the real-time sync, ensuring that overbookings or miscommunications are minimized.
  8. Reporting and Analytics: Comprehensive reports can be generated, giving hoteliers insights into performance metrics. AnyRoad's use of advanced data visualization tools to represent this data sets it apart.
  9. Marketing and Promotion Tools: Hotels can run targeted campaigns based on guest data. The unique selling point is the system's ability to integrate marketing efforts with guest preferences, leading to highly personalized campaigns.
  10. Guest Communication Tools: Seamless communication with guests pre-, during, and post-stay is made possible. The highlight of this tool is its omnichannel approach, ensuring guests can be reached via their preferred method of communication.

Standout Functionality

  1. Experience Management Focus: Unlike many hotel software that primarily tackles reservations or reviews, AnyRoad places a strong emphasis on the entire guest journey. By leveraging advanced analytics, it provides unparalleled insights into guest experiences from the moment of booking until post-checkout.
  2. Predictive Analytics for Guest Preferences: Most systems capture guest history, but AnyRoad goes a step further by utilizing predictive analytics. This allows hotels to anticipate future guest needs, preferences, and behaviors, offering a more personalized stay experience.
  3. Sentiment-Based Review Categorization: While many platforms gather feedback, AnyRoad categorizes reviews based on sentiment analysis. This differentiation ensures that feedback becomes more actionable, helping hotels improve based on genuine guest sentiments rather than just ratings.


AnyRoad offers native integrations with major reservation and customer relationship management systems, streamlining operations and data flow for hotels. These integrations facilitate a seamless exchange of guest data, reservation details, and feedback between systems. Additionally, AnyRoad provides an API, allowing hotels to create custom integrations tailored to their specific needs. For extended capabilities, the platform supports various add-ons, enhancing areas like guest communication, analytics, and marketing campaigns.


Free Tier: $0/user/month: Provides basic access to the platform, suitable for small hotels or B&Bs with limited features.

Basic Plan: $20/user/month (billed annually, min 5 seats) + $49 base fee per month: This plan offers core features like reservation management, basic analytics, and guest profiles. It's best suited for mid-sized hotels looking for standard functionalities.

Pro Plan: $50/user/month (billed annually, min 10 seats): Aimed at larger establishments, the Pro Plan includes advanced analytics, marketing tools, and enhanced integration capabilities.

Enterprise Plan: Pricing upon request: Tailored for hotel chains and large resorts, the Enterprise Plan offers a fully customizable solution, complete with all available features and dedicated support.

Ease of Use

Navigating AnyRoad's interface presents a balanced blend of sophistication and intuitiveness. While the initial onboarding process requires a slight learning curve due to the tool's extensive feature set, its well-organized layout aids swift familiarization. Some users might find challenges in the more advanced functionalities, but the tool's structured design generally streamlines daily operations.

Customer Support

AnyRoad offers a range of support channels, including live chat, documentation, and webinars. While their response times are generally swift, some users express a desire for more in-depth tutorials on advanced functionalities. Additionally, peak times occasionally lead to slightly delayed support responses, causing brief frustrations.

AnyRoad Use Case

Who would be a good fit for AnyRoad?

AnyRoad shines brightest in medium to large-sized hotels and resorts aiming to provide a personalized guest experience through data-driven insights. Its most avid users are typically hotel managers and marketing teams in establishments that prioritize the guest journey, from booking to post-stay feedback.

Who would be a bad fit for AnyRoad?

AnyRoad might not serve the needs of very small establishments or those simply seeking basic reservation tools. Hotels or B&Bs with limited resources or minimal interest in leveraging advanced analytics often find the platform's capabilities excessive for their requirements.

AnyRoad FAQs

What primary features does AnyRoad offer?

AnyRoad provides features such as reservation management, online booking, guest profiling, loyalty program integration, feedback collection, rate management, channel management, advanced analytics, marketing tools, and guest communication channels.

Is there a mobile app available for AnyRoad?

Yes, AnyRoad offers a mobile app that provides most of the core functionalities, allowing for on-the-go management and communication.

How does AnyRoad handle guest data security?

AnyRoad prioritizes data security and complies with industry standards to ensure guest data remains protected and confidential.

Can I integrate AnyRoad with other software and tools?

Absolutely, AnyRoad supports native integrations with various reservation and CRM systems. It also provides an API for custom integrations.

Who is the ideal user for AnyRoad?

AnyRoad is best suited for medium to large-sized hotels and resorts, especially those focusing on enhancing the entire guest journey through data-driven insights.

Are there training resources available for new users?

Yes, AnyRoad provides documentation, webinars, and live chat support to help onboard new users and guide them through its functionalities.

How does the platform handle feedback and reviews?

AnyRoad uniquely categorizes reviews based on sentiment analysis, turning feedback into actionable insights for hotels to enhance guest experiences.

Is there a free trial or demo available?

Yes, potential users can request a demo or free trial to familiarize themselves with AnyRoad's features before making a decision.

Alternatives to AnyRoad

  • Cloudbeds: Often selected for its excellent property management system, Cloudbeds shines in scenarios where a robust PMS is a primary need, such as boutique hotels and hostels. Get expert insights into the tool in this Cloudbeds tool review.
  • Oracle Opera: Preferred by larger hotel chains, Oracle Opera excels in scalability and offers several advanced features for enterprise-level operations.
  • RoomKey PMS: Known for its user-friendly interface, RoomKeyPMS is usually the go-to choice for those who place a premium on ease of use and quick staff onboarding. Learn more about its feature highlights in this RoomKey PMS in-depth review.

AnyRoad Company Overview & History

AnyRoad is a leading hotel software provider, offering solutions that enhance the guest experience from booking to post-stay feedback. Renowned establishments across the globe trust its platform for their operations. Headquartered in San Francisco, AnyRoad is a privately held entity, with founders Jonathan and Daniel Yaffe playing pivotal roles in its leadership.

Since its inception, the company has marked significant milestones, including strategic partnerships and recognitions, and remains steadfast in its mission to revolutionize the hospitality industry by turning guest interactions into actionable insights.


AnyRoad emerges as a comprehensive tool for hotels and resorts, catering to those keen on refining the entire guest journey through data-driven strategies. Its feature-rich platform coupled with its commitment to enhancing guest experiences makes it a worthwhile consideration for establishments of various sizes.

I recommend potential users explore its functionalities to see if it aligns with their objectives. I welcome all readers to comment below and share their personal experiences with AnyRoad, as firsthand accounts further enrich our understanding and perspective on the software.

Cory Masters
By Cory Masters

Cory Masters is a dynamic professional with 10+ years of experience working across hotel and hospitality management, accounting, financial management, office management, and operations. She's passionate about elevating other professionals in the community, using her 4 years as an Assistant Hotel Manager at Four Seasons to share the lessons she's learned about managing guest interactions, reservations, hotel staff, hotel services, hotel management systems, and more.