Som erfaren hotelier forstår jeg hvor viktig effektive og innovative digitale markedsføringsverktøy er i denne dynamiske bransjen. Derfor har jeg utforsket det digitale landskapet og satt sammen en liste over de 12 beste programvarene for hotellmarkedsføring, der hvert verktøy dekker et unikt behov innen hotellmarkedsføring. Disse verktøyene styrker den digitale tilstedeværelsen din, effektiviserer driften og hjelper deg med å forstå gjestene dine bedre enn noen gang.
Utfordringene med plattformer for hotellmarkedsføring er mange – fra vanskeligheten med å øke antallet direktebestillinger til behovet for å forbedre gjesteopplevelsen. Hver programvare på denne listen tilbyr effektive løsninger som håndterer disse utfordringene og mer. Jeg er sikker på at du finner det som passer best for hotellets spesifikke behov, i denne listen. Det er på tide å utforske disse kraftige verktøyene og la markedsføringsstrategien din skinne.
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Our team has been testing and reviewing software since 2012. As hospitality leaders ourselves, we know how difficult—and important—it is to choose the right software.
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Our reviews reflect our human editorial judgment, not a sales pitch.
Sammenligningstabell for programvare for hotellmarkedsføring
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for showcasing unique hotel experiences | Free demo available | Available upon request | Website | |
| 2 | Best for preference and consent management | Free plan available | From $150/month (billed annually) | Website | |
| 3 | Best for driving direct revenue through data-driven marketing | Free demo available | Pricing upon request | Website | |
| 4 | Best for enabling brand consistency across hotel chains | Free demo available | Pricing upon request | Website | |
| 5 | Best for integrated hotel marketing and distribution solution | Custom pricing model | Website | ||
| 6 | Best for leveraging programmatic advertising to attract guests | From $250/user/month | Website | ||
| 7 | Best for enhancing guest engagement via multi-channel campaigns | Free demo available | Pricing upon request | Website | |
| 8 | Best for utilizing AI and analytics to understand guest preferences | Not available | Pricing upon request | Website | |
| 9 | Best for real-time digital communication with guests | Free demo available | Pricing upon request | Website | |
| 10 | Best for upselling with engaging pre-stay guest communication | Pricing available upon request | Website |
Anmeldelser av de beste programvarene for hotellmarkedsføring
Best for showcasing unique hotel experiences- Free demo available
- Available upon request
Visit WebsiteCustomer Rating:5/5
TikTok’s tools and algorithm help hotels create and promote visually compelling content. TikTok is a popular social media platform that's become a hub for viral trends, creative expression, and community engagement, attracting millions of users worldwide. The platform offers a variety of features, including video editing tools, special effects, and a vast library of music and sounds, making it a versatile tool for content creation.
Why I picked TikTok: TikTok is well-suited to showcasing the unique experiences your hotel offers, whether it’s luxury amenities, local attractions, or special events. You can use video content to bring the guest experience to life in an engaging and visually compelling way. The platform’s algorithm helps you reach a broad audience by amplifying creative and engaging videos. TikTok’s in-app tools make it easy to create videos that highlight what sets your hotel apart.
Standout Features & Integrations:
Features include video creation tools, audience engagement metrics, and content amplification. You can create videos that highlight the best of your hotel and reach a broader audience. TikTok’s algorithm boosts the visibility of engaging content. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.
Pros and Cons
Pros:
- Strong product placement options
- Easy to create in-app videos
- Encourages user interaction
Cons:
- Short content lifespan
- Hard to predict viral success
Learn more about TikTok:
Best for preference and consent management- Free plan available
- From $150/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Ketch lets you connect consent signals to your data systems for compliance across platforms. Ketch is a data privacy software designed to help businesses protect their customers' personal data and comply with global data privacy regulations, such as the GDPR, CCPA, and others. The platform provides tools to automate data protection processes, including data collection, consent management, and data subject rights requests.
Why I picked Ketch: As a marketing management software, Ketch is unique in that it focuses on marketing preferences and consent management. For example, it offers customizable, no-code consent banners and pop-ups that automatically display the appropriate language to visitors based on their location. This feature ensures that your hotel marketing campaigns comply with various regional privacy laws without disrupting the user experience.
Standout Features & Integrations:
Additionally, Ketch provides a centralized hub for visitors to access data subject requests (DSRs), communication preferences, and privacy policies. This unified view makes it easy for consumers to manage their choices across all platforms and communication channels, enhancing trust and engagement with your hotel brand. Some of Ketch's integrations include Adobe Experience Platform, AdRoll, Google Analytics, HubSpot, Salesforce, Shopify, and Snowflake.
Pros and Cons
Pros:
- Integrates consent data with existing marketing systems
- Provides clear visibility into data practices
- Offers customizable privacy notices
Cons:
- Focuses on permissions, consent, and preferences, not broader marketing functions
- Potential learning curve during setup
Learn more about Ketch:
Best for driving direct revenue through data-driven marketing- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.8/5
Cedyn's insight single customer dashboard sample Why I Picked Cendyn: Cendyn is an essential tool in the hotel marketing sphere, renowned for its robust features that focus on leveraging data for profit generation. I selected Cendyn specifically for its commitment to data-driven marketing that optimizes revenue channels. The tool stands out due to its unique ability to convert data into actionable insights that drive revenue - truly a game-changer in the market.
Standout Features & Integrations:
Cendyn offers robust hotel CRM solutions that help hotels leverage guest data to personalize experiences and drive direct revenue. The platform's insight CRM provides deep insights into guest behavior, which helps in crafting targeted campaigns. The software also provides seamless integrations with popular hotel PMS (Property Management Systems), booking engines, and other critical hospitality software, facilitating smooth data flow across various platforms.
Pros and Cons
Pros:
- Comprehensive CRM functionality
- Wide range of integrations with other hotel software
- Excellent data analysis capabilities
Cons:
- Customer service response times can be improved
- The interface may require a learning curve
- Pricing can be high for smaller establishments
Learn more about Cendyn:
Best for enabling brand consistency across hotel chains- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5
Marvia's campaign calendar dashboard Marvia is a software tool that provides solutions for maintaining brand consistency across multiple locations. It's especially beneficial for hotel business chains looking to ensure uniform brand representation in their marketing campaigns and materials.
Why I Picked Marvia: From the tools I compared, I determined Marvia to be exceptional in the realm of brand consistency. It is specifically designed to support businesses with multiple locations, such as hotel chains. I picked it as the best tool for enabling brand consistency due to its unique focus on localized marketing that stays true to the core brand values.
Standout Features & Integrations:
Marvia offers features like Digital Asset Management and Template Management, which are instrumental in maintaining brand consistency. It also provides Local Store Marketing tools, helping individual hotels to create location-specific marketing campaigns while adhering to the brand guidelines. Crucial integrations include various Content Management Systems and Design Software, reinforcing its role in brand-focused marketing.
Pros and Cons
Pros:
- Effective integrations with CMSs and Design Software
- Useful features such as Template Management and Local Store Marketing
- Emphasis on maintaining brand consistency across locations
Cons:
- Might be too feature-rich for hotels needing simple solutions
- Pricing might be higher for smaller hotels with limited budgets
- Steeper learning curve for beginners
Learn more about Marvia:
Best for integrated hotel marketing and distribution solution- Custom pricing model
Tambourine's digital marketing samples Tambourine is a comprehensive hotel marketing and distribution solution that unifies a range of services to help hotels increase their online presence, bookings, and revenue. It offers integrated solutions that span website design, SEO, SEM, and social media, making it an excellent choice for those seeking a unified marketing approach.
Why I Picked Tambourine: In my selection process, Tambourine stood out due to its holistic approach to hotel marketing. I picked it because it offers a comprehensive suite of services that covers the full spectrum of digital marketing needs. I consider it the best for integrated hotel marketing and distribution solutions due to its single platform offering for diverse marketing components.
Standout Features & Integrations:
Tambourine's primary features include omnichannel digital marketing, online distribution, hotel e-commerce, and data intelligence services. These features allow hoteliers to manage all their digital marketing and distribution efforts from one platform. In terms of integrations, Tambourine works well with various Property Management Systems (PMS), Central Reservation Systems (CRS), and Global Distribution Systems (GDS).
Pros and Cons
Pros:
- Expertise in the hotel industry providing relevant insights and services
- Seamless integration with various PMS, CRS, and GDS
- One-stop solution for all digital marketing and distribution needs
Cons:
- The extensive range of services could lead to a steeper learning curve for new users
- Too comprehensive for hotels looking for specific solutions
- Custom pricing model may not fit all budget sizes
Learn more about Tambourine:
Best for leveraging programmatic advertising to attract guests- From $250/user/month
Sojern's dashboard Sojern is a powerful tool that helps hotels make the most of programmatic advertising to draw in potential guests. With its data-driven approach, it can efficiently target and reach audiences who are most likely to book your hotel.
Why I Picked Sojern: Among the numerous hotel marketing tools I surveyed, Sojern stood out with its unique focus on programmatic advertising. This capability distinguishes Sojern from other platforms and offers a unique strategy for attracting guests. I selected it as the best for leveraging programmatic advertising due to its proven results in increasing direct bookings and enhancing guest reach.
Standout Features & Integrations:
Sojern excels at using real-time bidding (RTB) and programmatic buying to attract potential guests effectively. It also provides data-driven insights that help hotels craft targeted marketing campaigns. Integrations with major booking platforms and property management systems ensure that it fits well within your hotel's existing software ecosystem.
Pros and Cons
Pros:
- Comprehensive integration with booking platforms and PMSs
- Provides insightful data for targeted marketing campaigns
- Advanced programmatic advertising capabilities
Cons:
- Lack of in-depth customization options in reports
- Requires some digital marketing knowledge to make full use of features
- Pricing might be high for small hotels
Learn more about Sojern:
Best for enhancing guest engagement via multi-channel campaigns- Free demo available
- Pricing upon request
Netcore's drag-and-drop feature Netcore is a marketing automation platform that helps hotels streamline and optimize multi-channel marketing campaigns. Its ability to integrate various communication channels, like email, social media, and mobile apps, makes it ideal for creating cohesive guest engagement strategies.
Why I Picked Netcore: When selecting this tool, I was impressed by Netcore's multi-channel marketing capabilities and its emphasis on customer engagement. Its ability to harmonize campaigns across different channels differentiates it from other tools. I chose it as the "Best for enhancing guest engagement via multi-channel campaigns" due to its comprehensive feature set that enables a unified guest communication strategy.
Standout Features & Integrations:
Netcore provides features such as email marketing automation, social media integration, and in-app messaging. These features allow businesses to create seamless, engaging experiences across all customer touchpoints. For integrations, Netcore works with popular CRM systems, e-commerce platforms, and data analytics tools, which simplifies data management and campaign execution.
Pros and Cons
Pros:
- Advanced automation tools for efficient campaign management
- Wide range of integrations with popular platforms
- Multi-channel marketing capabilities enhance customer engagement
Cons:
- The effectiveness of campaigns is heavily reliant on strategic planning and execution
- The vast feature set could be overwhelming for beginners
- Pricing may be high for small businesses
Learn more about Netcore:
Best for utilizing AI and analytics to understand guest preferences- Not available
- Pricing upon request
Visit WebsiteCustomer Rating:4.8/5
Thynk's dashboard Thynk is a potent tool that leverages artificial intelligence and analytics to provide an in-depth understanding of guest preferences. It processes large amounts of data to produce actionable insights, thereby equipping hotels to deliver highly personalized experiences, which is why it is the best choice for understanding guest preferences.
Why I Picked Thynk: I selected Thynk for this list due to its exceptional capacity to process and interpret voluminous data with AI and analytics. Its unique ability to provide actionable insights that can significantly enhance guest experiences makes it stand out. These traits, combined with the tool's innovative use of AI, make it the top choice for understanding and catering to guest preferences.
Standout Features & Integrations:
Thynk's ability to deliver personalized guest experiences using AI and big data analytics is one of its most commendable features. Moreover, it seamlessly integrates with various hotel management systems, including CRM and PMS, which provides a cohesive data analysis platform.
Pros and Cons
Pros:
- Provides actionable insights for personalized guest experiences
- Robust integration capabilities with various hotel management systems
- Extensive use of AI and analytics for understanding guest preferences
Cons:
- Dependence on the quality of data for accurate insights
- May require technical expertise for maximum utilization
- Higher starting price can be a barrier for small businesses
Learn more about Thynk:
Best for real-time digital communication with guests- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.7/5
Kipsu's report sample Kipsu is a customer-centric tool that primarily focuses on real-time digital communication with guests. It enables hotels to elevate their service quality by fostering direct, personalized conversations with guests, making it a perfect choice for real-time communication.
Why I Picked Kipsu: In deciding which tool to include for real-time communication, I chose Kipsu for its extensive messaging capabilities and compatibility with various digital platforms. What differentiates Kipsu is its emphasis on facilitating immediate, direct interactions between hotel staff and guests, which I believe makes it the best for real-time guest communication.
Standout Features & Integrations:
Among Kipsu's most useful features are its multi-channel messaging capabilities, enabling staff to interact with guests via SMS, in-app messaging, social media platforms, and more. Additionally, its robust integrations with various Property Management Systems (PMS) and Customer Relationship Management (CRM) platforms ensure seamless information flow and efficient communication.
Pros and Cons
Pros:
- Enhances customer service through immediate responses
- Robust integrations with PMS and CRM platforms
- Multi-channel messaging facilitates real-time communication
Cons:
- Some features may be redundant if the hotel already uses a comprehensive CRM system
- Requires an active, well-trained staff for effective use
- Pricing might be steep for smaller operations
Learn more about Kipsu:
10Best for upselling with engaging pre-stay guest communicationGuestJoy
- Pricing available upon request
GuestJoy's upselling, feedback, and check-in feature GuestJoy focuses on creating engaging communication with guests before their stay, which has proven effective for upselling. This tool enhances both hotel revenue and guest satisfaction by personalizing the guest journey from the get-go.
Why I Picked GuestJoy: In my quest for the ideal marketing tools, GuestJoy caught my attention with its approach to pre-stay communication, which has proved to be a fantastic upselling strategy. Its emphasis on the pre-stay phase makes it different from many other tools on the market. I have determined GuestJoy to be the best for upselling through engaging pre-stay communication because of its dedication to tailoring the guest journey from the earliest possible moment.
Standout Features & Integrations:
GuestJoy's pre-stay upselling feature is truly unique, allowing hotels to offer room upgrades, special amenities, or extra services to guests even before their arrival. Also, its data-driven insights help hoteliers design more impactful guest communication. It integrates seamlessly with property management systems and booking engines, creating a smooth data exchange.
Pros and Cons
Pros:
- Good range of integrations with PMS and booking engines
- Data-driven insights for personalized guest communication
- Effective pre-stay communication for upselling
Cons:
- Extra costs for premium features can add up
- Limited customer support during non-business hours
- The user interface might be slightly complex for beginners
Learn more about GuestJoy:
Annen programvare for hotellmarkedsføring
Nedenfor finner du en liste over ytterligere programvare for hotellmarkedsføring som vi vurderte, men som ikke kom med blant de ti beste. Det er absolutt verdt å ta en titt på dem.
- 11ExperienceBest for personalized email marketing campaigns and guest profiling
- 12SmartHost CRMBest for managing guest relationships with AI-powered insights
- 13BookboostBest for driving direct bookings through guest messaging
- 14For-SightBest for enhancing guest experience via tailored marketing communications
- 15TrustYouGood for gathering and analyzing guest feedback to enhance reputation
- 16RevinateGood for managing online reputation and boosting direct bookings
- 17ProfitroomGood for optimizing direct sales through tailored offers
- 18FluencyGood for automating marketing processes with AI-driven solutions
- 19ClaravineGood for improving digital campaign performance with data standardization
How I Evaluate Hotel Marketing Software
I split my evaluation into two layers: baseline capabilities every tool must have—like PMS integration and direct booking tools—and the differentiators that set the best options apart.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Direct Booking Tools: I check whether each platform offers booking engines, price comparison widgets, and abandonment recovery to help convert lookers into direct guests.
- Multi-Channel Campaign Management: Each tool should let you build and automate campaigns across email, SMS, social, and metasearch from one place.
- Guest Segmentation & Personalization: I look for the ability to segment guests by behavior and stay history, then tailor offers—like spa packages for repeat leisure travelers.
- PMS/CRS Integration: Real-time, two-way syncing with property management and reservation systems is what I evaluate, since stale guest data undermines every campaign.
- Marketing Analytics & Attribution: I look at how well a platform ties specific campaigns back to actual bookings and revenue rather than just reporting opens and clicks.
- Loyalty & Retention Marketing: Automated lifecycle messaging—from pre-arrival tips to post-stay review requests—and support for loyalty or rewards programs get evaluated here.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Metasearch management is a big differentiator—I look for tools that let you manage bids and listings across Google Hotel Ads, Trivago, and TripAdvisor without jumping between platforms. Reputation and review management also matters here, since pulling guest reviews from OTAs into one dashboard saves hours of manual monitoring. I evaluate upsell capabilities too, like automated pre-arrival offers for room upgrades or spa packages that drive ancillary revenue per guest.
Beyond Features
Property type and portfolio fit is one of the first things I consider. A boutique independent hotel has very different needs than a 20-property group, and some platforms handle multi-property dashboards far better than others. Pricing model matters too—I check whether vendors charge per property, per room, or on commission, since that directly affects ROI at different scales. I also evaluate hospitality tech stack integrations, especially native PMS connectors to systems like Opera or Mews, because a marketing tool is only as good as the guest data feeding it.
Slik velger du programvare for hotellmarkedsføring
Det er lett å gå seg vill i lange funksjonslister og komplekse prismodeller. For å hjelpe deg med å holde fokus mens du går gjennom den unike prosessen med å velge programvare, har vi laget en sjekkliste over faktorer du bør ha i tankene:
| Faktor | Hva du bør vurdere |
|---|---|
| FaktorSkalerbarhet | Hva du bør vurdereVil programvaren vokse sammen med hotellet ditt? Vurder fremtidig utvidelse og om verktøyet kan håndtere flere bestillinger og økte markedsføringsbehov. |
| FaktorIntegrasjoner | Hva du bør vurdereKan den kobles til eksisterende systemer som PMS eller CRM? Sørg for at den støtter sømløs dataflyt mellom de ulike plattformene du allerede bruker. |
| FaktorTilpasningsmuligheter | Hva du bør vurdereKan du tilpasse verktøyet til de spesifikke arbeidsflytene dine? Se etter fleksibilitet i maler, rapportering og kampanjeinnstillinger, slik at de passer til dine unike behov. |
| FaktorBrukervennlighet | Hva du bør vurdereEr programvaren intuitiv for teamet ditt? Vurder læringskurven og om de ansatte raskt kan tilpasse seg uten omfattende opplæring. |
| FaktorImplementering og oppstart | Hva du bør vurdereHvor lang tid tar det å komme i gang? Vurder oppsettprosessen, tilgjengelig brukerstøtte og ressurser som opplæringsmateriell for å sikre en smidig overgang. |
| FaktorKostnad | Hva du bør vurdereHvordan passer prisen inn i budsjettet ditt? Sammenlign abonnementsmodeller og skjulte gebyrer, og vurder om verdien samsvarer med de økonomiske rammene dine. |
| FaktorSikkerhetstiltak | Hva du bør vurdereFinnes det robuste sikkerhetstiltak? Kontroller datakryptering, tilgangskontroller for brukere og samsvar med relevante bestemmelser for å beskytte gjestedata. |
| FaktorTilgjengelig brukerstøtte | Hva du bør vurdereEr det hjelp tilgjengelig når du trenger det? Vurder leverandørens åpningstider for brukerstøtte, kontaktkanaler og svartider for å sikre at du får hjelp når du trenger det. |
Hva er programvare for hotellmarkedsføring?
Programvare for hotellmarkedsføring er et verktøy utviklet for å hjelpe hoteller med å håndtere markedsføringsarbeidet mer effektivt. Hotellledere, markedsføringsteam og salgsansvarlige bruker vanligvis disse verktøyene til å øke antall bestillinger og styrke gjesteengasjementet.
Funksjoner som administrasjon av nettbestillinger, gjestekommunikasjon og kampanjesporing bidrar til å forbedre arbeidsflyt og beslutningstaking. Samlet sett gir disse verktøyene verdifull støtte for å øke hotellets synlighet og beleggsprosent.
Funksjoner
Når du velger programvare for hotellmarkedsføring, bør du se etter følgende viktige funksjoner:
- Administrasjon av nettbestillinger: Forenkler håndteringen av reservasjoner og sikrer effektiv fordeling av rom.
- Gjestekommunikasjon: Forbedrer samhandlingen med gjester gjennom automatiserte e-poster, SMS og chat, noe som øker kundetilfredsheten.
- Kampanjesporing: Overvåker resultatene av markedsføringskampanjer for å optimalisere strategier og øke antall bestillinger.
- Integrasjonsmuligheter: Kobles sømløst sammen med eksisterende systemer som PMS og CRM for å sikre en jevn dataflyt.
- Tilpassbare maler: Gjør det mulig å tilpasse markedsføringsmateriell og rapporter til hotellets spesifikke behov og profil.
- Analysedashbord: Gir innsikt i markedsføringsresultater gjennom datavisualisering og støtter beslutningstaking.
- Støtte for flere språk: Øker rekkevidden ved å imøtekomme ulike gjestegrupper med forskjellige språkpreferanser.
- Integrasjon med sosiale medier: Gjør det mulig å administrere og overvåke kanaler for sosiale medier direkte for å styrke tilstedeværelsen på nettet.
- AI-drevet personalisering: Tilbyr skreddersydde gjesteopplevelser basert på datainnsikt og styrker gjestelojaliteten.
- Sikkerhetstiltak: Beskytter gjestedata med kryptering og tilgangskontroller og sikrer samsvar med regelverket.
Fordeler
Implementering av programvare for hotellmarkedsføring gir flere fordeler for teamet og virksomheten din. Her er noen av fordelene du kan se frem til:
- Flere bestillinger: Automatisert markedsføring og administrasjon av bestillinger bidrar til å fylle flere rom på en effektiv måte.
- Bedre gjestetilfredshet: Forbedrede kommunikasjonsverktøy sikrer at gjestene føler seg verdsatt og informert.
- Bedre beslutningstaking: Analysedashbord gir innsikt som legger grunnlaget for smartere markedsføringsstrategier.
- Tidsbesparelser: Automatisering av rutineoppgaver frigjør tid slik at teamet kan fokusere på mer strategiske aktiviteter.
- Større rekkevidde: Støtte for flere språk og integrasjon med sosiale medier tiltrekker et bredere publikum.
- Forbedret personalisering: AI-drevne funksjoner skreddersyr opplevelser for individuelle gjester og styrker lojaliteten.
- Datasikkerhet: Sterke sikkerhetstiltak beskytter gjesteinformasjon og opprettholder tillit og samsvar med regelverket.
Kostnader & priser
Valg av programvare for hotellmarkedsføring krever en forståelse av de ulike prismodellene og abonnementene som er tilgjengelige. Kostnadene varierer basert på funksjoner, teamstørrelse, tillegg og mer. Tabellen nedenfor oppsummerer vanlige abonnementer, gjennomsnittsprisene deres og typiske funksjoner som er inkludert i programvareløsninger for hotellmarkedsføring:
Sammenligningstabell for programvare for hotellmarkedsføring
| Abonnementstype | Gjennomsnittspris | Vanlige funksjoner |
|---|---|---|
| AbonnementstypeGratisabonnement | Gjennomsnittspris$0 | Vanlige funksjonerGrunnleggende administrasjon av bestillinger, begrenset gjestekommunikasjon og grunnleggende rapportering. |
| AbonnementstypePersonlig abonnement | Gjennomsnittspris$10-$30/bruker/måned | Vanlige funksjonerForbedrede kommunikasjonsverktøy, kampanjesporing og integrasjonsmuligheter. |
| AbonnementstypeBedriftsabonnement | Gjennomsnittspris$50-$100/bruker/måned | Vanlige funksjonerAvansert analyse, tilpassbare maler og integrasjon med sosiale medier. |
| AbonnementstypeVirksomhetsabonnement | Gjennomsnittspris$150-$300/bruker/måned | Vanlige funksjonerAI-drevet personalisering, støtte for flere språk og dedikerte støttetjenester. |
Folk spør også
Hvorfor er samtalesporing viktig i hotellmarkedsføring?
Samtalesporing hjelper deg med å forstå kundeinteraksjoner, ettersom mange gjester fortsatt foretrekker å bestille via telefon. Den registrerer betydelige inntektsdata som ikke er tilgjengelige på nettet, gir innsikt i gjestenes preferanser og forbedrer markedsføringsstrategiene.
Hvordan kan markedsføringsprogramvare for hoteller forbedre direktebestillinger?
Markedsføringsprogramvare for hoteller kan øke antallet direktebestillinger ved å tilby verktøy som administrerer nettbestillinger, integreres med nettstedet ditt og optimaliserer kommunikasjonen med gjestene. Disse funksjonene bidrar til å redusere avhengigheten av OTA-er, slik at du kan spare provisjonskostnader og bygge direkte relasjoner med gjestene.
Hvordan kan markedsføringsprogramvare for hoteller forbedre arbeidet med hotellets omdømme?
Markedsføringsprogramvare for hoteller bidrar til å forbedre arbeidet med hotellets omdømme ved å gjøre det enklere å kommunisere med gjestene og fremheve positive anmeldelser. Den støtter \u003ca href=\u0022https://thehotelgm.com/hotel-marketing-branding/hotel-reputation-management-tips/\u0022\u003estrategier for omdømmehåndtering av hoteller\u003c/a\u003e, som å sende takkemeldinger, oppmuntre til tilbakemeldinger og dele spesialtilbud for å holde gjestene fornøyde og engasjerte. Fornøyde gjester legger oftere igjen gode anmeldelser, noe som hjelper hotellet med å bygge et bedre omdømme.