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I’ve spent decades immersed in hotel tech, examining software from every angle to discern the best tools available. Today, I’m here to share with you a detailed review of Swapcard software. It’s my aim to provide you with the insights and nuances of this platform, ensuring you have all the information at your fingertips to determine if it’s the right fit for your needs. I understand the importance of clear, unbiased information, and that’s exactly what you’ll get from this review.

Swapcard software review, a screenshot of the tool's notifications dashboard
Here is a screenshot of the Swapcard notifications dashboard which offers valuable metrics to gauge the success of your notifications.

Swapcard Product Overview

Swapcard operates as a dynamic event management platform specializing in fostering networking and interaction, embodied with features like live streaming and on-demand content access. Targeting event organizers, exhibitors, and attendees, it stands as a multifunctional management software catering to diverse event formats. The tool offers an integrative approach to managing event schedules, sending notifications, and enabling access to features offline, contributing to its favorable overall rating witnessed in multiple Swapcard reviews and user reviews.

By addressing pain points related to networking and efficient event management, it distinguishes itself through its AI-driven matchmaking, robust analytics, and user-friendly interface, ensuring attendees and organizers extract maximum value from their engagements.


  • AI Matchmaking: It accurately aligns attendees with mutual interests, optimizing the networking experience.
  • Robust Analytics: The tool provides comprehensive insights into user engagement and event success.
  • Adaptable Formats: It efficiently accommodates virtual, hybrid, and in-person events, ensuring flexibility.


  • Limited Customization: It offers fewer interface personalization options compared to some alternatives.
  • Learning Curve: Some users may find the multitude of features initially overwhelming.
  • Integration Limitations: It may lack integration with certain external tools or platforms.

Expert Opinion

Drawing upon my extensive experience in the field, I assess Swapcard as a commendable piece of software. The multitude of features, combined with its clear, user-friendly interface and responsive support, distinguish it in the market. When weighing its functionality against its pricing, it showcases substantial value, especially considering its innovative integrations and simplistic onboarding process.

However, in comparison to some competitors, it does display a few areas where it could refine its offerings, particularly in terms of user interface customization and broader integration capabilities. For those who prioritize interactive and adaptive event management, Swapcard emerges as a viable choice. In determining its fit, potential users should weigh their specific needs against what Swapcard excels in, namely, networking, adaptability, and analytics.

Swapcard: The Bottom Line

Swapcard brings uniqueness to the table with its emphasis on creating meaningful interactions and its adaptability to different event formats. It stands out with its AI-driven matchmaking and robust analytical capabilities, features that are crucial in today’s dynamic event landscape. These features facilitate a more insightful and connected event experience, and it is these distinctive attributes that make Swapcard a noteworthy option in the event technology market.

Swapcard Deep Dive

Product Specifications

  1. Event Registration - Yes
  2. Ticketing - Yes
  3. Scheduling - Yes
  4. Mobile Event App - Yes
  5. Email Marketing - Yes
  6. Surveys & Feedback - Yes
  7. Onsite Management - Yes
  8. Social Media Promotion - Yes
  9. Reporting & Analytics - Yes
  10. Lead Retrieval - Yes
  11. Event Website Creation - Yes
  12. Exhibitor Management - Yes
  13. Attendee Management - Yes
  14. Networking Features - Yes
  15. Virtual Event Capabilities - Yes
  16. Webinars - Yes
  17. Personal Agendas - Yes
  18. Audience Engagement Tools - Yes
  19. AI Matchmaking - Yes
  20. Real-time Interaction - Yes
  21. Sponsorship Opportunities - Yes
  22. Interactive Maps - Yes
  23. Content Management - Yes
  24. Integration Capabilities - Yes
  25. Access Controls - Yes

Swapcard Feature Overview

  1. AI Matchmaking provides users with intelligent suggestions for networking, ensuring effective connection-building.
  2. Virtual Event Capabilities allow organizers to hold events in versatile formats, accommodating different needs.
  3. Robust Analytics grants insights into event performance and attendee engagement, fostering continuous improvement.
  4. Networking Features enable attendees to connect, interact, and schedule meetings effortlessly, optimizing engagement.
  5. Content Management allows organizers to control and distribute event-related content efficiently.
  6. Lead Retrieval helps exhibitors gather and manage leads, maximizing opportunities.
  7. Interactive Maps guide attendees through event spaces, enhancing user experience.
  8. Personal Agendas help attendees plan and manage their schedules, aligning with their interests and preferences.
  9. Integration Capabilities ensure that Swapcard works well with other tools, providing a cohesive user experience.
  10. Real-time Interaction maintains high engagement levels during events, enhancing overall user experience.

Standout Functionality

  1. AI-driven matchmaking is particularly standout in Swapcard, creating meaningful and intelligent connections based on preferences and interactions, something not all competitors offer.
  2. The adaptability of Swapcard to facilitate Virtual, Hybrid, and In-person Events distinguishes it from many other platforms.
  3. Robust and Comprehensive Analytics offered by Swapcard are extensive and detailed, allowing for an in-depth understanding of event success and areas for improvement.


Swapcard provides various native integrations, including but not limited to CRM systems, email marketing tools, and social media platforms. It offers an API allowing developers to create custom integrations to extend the platform's capabilities, enhancing overall functionality. Various add-ons are also available to expand the platform's offerings based on user needs.

Swapcard Pricing

Pricing upon request

Ease of Use

Navigating through Swapcard is largely intuitive, with a clear and user-friendly interface. The onboarding process is straightforward, enabling users to get acquainted with the platform swiftly. However, with a multitude of features available, some users might find it a bit overwhelming initially, and a period of adjustment and learning may be required to fully exploit the platform’s capabilities.

Customer Support

I find the customer support of Swapcard to be responsive and helpful, offering various channels such as documentation and live chat to assist users. However, there might be instances where the response times could be improved, and this can be a point of contention for users requiring immediate assistance. The availability of resources is adequate, but a more extensive range of tutorials or webinars could further enhance user support and experience.

Swapcard Use Case

Who Would Be A Good Fit For Swapcard?

Swapcard suits a variety of contexts, specifically excelling in environments that prioritize networking and interaction. It seems to find its most avid and loyal customers among event organizers, exhibitors, and attendees who value meaningful interactions during events, regardless of the format.

It particularly aligns with the needs of the events industry, especially for medium to large-sized companies, where teams are focused on optimizing attendee engagement and experience. In industries where real-time interaction and networking are crucial, Swapcard serves as a reliable ally.

Who Would Be A Bad Fit For Swapcard?

In contrast, those who might find disappointment with Swapcard are likely to be those seeking extensive customization options and those who prioritize other features over networking capabilities. It might not be the best fit for small companies or teams with limited resources or for those who find a steep learning curve with feature-rich platforms problematic. Companies that require extensive integrations with external tools not supported by Swapcard might also find it less suitable.

Swapcard FAQs

Is Swapcard suitable for virtual events?

Yes, Swapcard offers capabilities specifically designed for virtual events.

Does Swapcard offer real-time interaction features?

Yes, Swapcard provides features that enable real-time interactions among attendees.

Can Swapcard integrate with other software?

Yes, Swapcard has integration capabilities with various software and also offers an API.

Is there a mobile app for Swapcard?

Yes, Swapcard offers a mobile event app to enhance user experience.

Can I manage content efficiently with Swapcard?

Yes, Swapcard provides content management features for efficient control and distribution.

Is AI Matchmaking available in Swapcard?

Yes, AI Matchmaking is one of the standout features of Swapcard.

Does it offer robust analytics?

Yes, Swapcard offers comprehensive analytics to gain insights into event performance and attendee engagement.

Can I create a personalized agenda with Swapcard?

Yes, attendees can create personal agendas aligning with their interests and preferences.

Alternatives to Swapcard

  • Eventbrite: This is preferable for those who need extensive ticketing options and simpler event management solutions.
  • Cvent: Opt for this if a broader range of event management tools and extensive customization are your priorities.
  • Bizzabo: This could be a better fit for those focusing on comprehensive event marketing solutions and robust integration capabilities.

Swapcard Company Overview & History

Swapcard specializes in creating platforms that enhance networking and interactions during events. It is widely used by a range of companies, specifically those focused on events and exhibitions. It is a private company, with its headquarters located in Paris, France.

The company’s mission centers around facilitating meaningful connections and interactions within event contexts. While I don't have specific milestones or notable employees at hand, their growth and industry presence speaks to their continued focus on innovation and user-centric development.


Concluding this in-depth review, Swapcard emerges as a versatile and innovative tool, especially beneficial for those prioritizing networking and interaction at events. Its range of features, adaptability to different event formats, and emphasis on meaningful connections make it a worthy consideration for event organizers, exhibitors, and attendees. While it has its limitations, such as customization and learning curve, its strengths in AI matchmaking and robust analytics are noteworthy.

It aligns well with medium to large-sized companies in the events industry aiming to optimize attendee engagement and experience. I recommend potential users weigh their specific needs and preferences against what Swapcard offers to make an informed decision. Feel free to comment and share your experiences with Swapcard.

By Cory Masters

Cory Masters is a dynamic professional with 10+ years of experience working across hotel and hospitality management, accounting, financial management, office management, and operations. She's passionate about elevating other professionals in the community, using her 4 years as an Assistant Hotel Manager at Four Seasons to share the lessons she's learned about managing guest interactions, reservations, hotel staff, hotel services, hotel management systems, and more.