Managing events can feel overwhelming. You juggle countless tasks, from registrations to post-event analysis. That's where event management CRM comes in. These tools help you stay organized and ensure nothing slips through the cracks.
I’ve tested and reviewed various software to bring you the best options out there. My goal is to give you an unbiased, well-researched review of top picks that suit your needs. You'll find insights into features, pricing, and what makes each tool unique.
In this article, you'll discover how the right CRM can simplify your planning and boost your team's efficiency. Whether you're a seasoned pro or new to event management, there's something here for you.
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Our team has been testing and reviewing software since 2012. As hospitality leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Event Management CRM Comparison Table
This comparison table summarizes pricing details for my top event management CRM selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for event registration and badge printing | Not available | From $2,495 | Website | |
| 2 | Best for its hybrid event management, merging in-person and virtual experiences | Free demo available | From $11,800/year (billed annually) | Website | |
| 3 | Best for consolidating event planning and execution in one platform | Free demo available | From $499/user/month (billed annually) | Website | |
| 4 | Best for offering unique on-site and hosted event solutions | Free demo available | Pricing upon request | Website | |
| 5 | Best for its integration with other Zoho products for seamless planning | Free trial + free demo available | From $99/month (billed annually) | Website | |
| 6 | Best for its wide range of services covering all event management needs | Pricing upon request. | Website | ||
| 7 | Best for its comprehensive, end-to-end event management features | Free demo available | Pricing upon request | Website | |
| 8 | Best for high-volume event venues with its robust tracking capabilities | From $69/user/month, (billed annually). | Website | ||
| 9 | Best for managing and streamlining group event logistics | Pricing upon request. | Website | ||
| 10 | Best for creating custom event apps to engage attendees | Free app available | Pricing upon request | Website |
Best Event Management CRM Reviews
Best for event registration and badge printing- Not available
- From $2,495
Visit WebsiteCustomer Rating:4.8/5
Expo Pass supports badge printing and attendee identification at events. Expo Pass is a versatile event management platform designed for professionals organizing live, virtual, or hybrid events. It caters to event planners and coordinators who seek to simplify attendee management, enhance engagement, and streamline logistics. With features that automate registration, streamline check-ins, and provide real-time analytics, Expo Pass lets you focus on delivering memorable experiences without the hassle of manual processes.
Why I Picked Expo Pass
I picked Expo Pass for its event registration and badge printing capabilities, which are crucial for managing large-scale events. The platform's real-time attendance tracking lets you monitor participation levels in real time, which is essential for making informed decisions during the event. Additionally, Expo Pass's mobile event app serves as a central hub for attendees, offering features such as schedules, speaker bios, and interactive maps, thereby enhancing the overall event experience.
Expo Pass Key Features
In addition to event registration and badge printing, Expo Pass offers:
- Lead Retrieval: This feature allows exhibitors to capture and manage leads efficiently, enhancing post-event follow-up.
- Virtual Event Hosting: Provides tools for hosting virtual sessions, enabling you to reach a wider audience online.
- Customizable Branding: Offers options to incorporate your brand's identity across various event elements, enhancing brand consistency.
- Feedback Collection: Enables real-time feedback from attendees, helping you gauge event success and areas for improvement.
Expo Pass Integrations
Integrations include Swoogo, Guidebook, WHOVA, and Avery. Native integrations are not currently listed by Expo Pass beyond these options.
Pros and Cons
Pros:
- Attendance history tied to events
- Centralized attendee and registration data
- Supports planning for in-person, virtual, and hybrid events
Cons:
- Lacks CRM automation and scoring
- Limited post-event follow-up tools
Learn more about Expo Pass:
Best for its hybrid event management, merging in-person and virtual experiences- Free demo available
- From $11,800/year (billed annually)
Visit WebsiteCustomer Rating:4.8/5
Screenshot showing Swoogo event wizard features Swoogo is an innovative Event Management CRM that excels in managing both virtual and in-person events, making it a standout choice for hybrid event management. Its versatility is unmatched in the realm of event CRMs, catering to an increasingly digital world without losing the charm of traditional events.
Why I Picked Swoogo: I chose Swoogo for this list because of its unique offering - the ability to adeptly manage hybrid events. This dual functionality sets it apart from most competitors and aligns with the evolving nature of events in today's context. Swoogo stands out with its hybrid event management, making it the best option for those seeking a blend of in-person and virtual experiences.
Standout features & integrations:
Swoogo provides a rich feature set that includes event registration, virtual event spaces, and real-time analytics. What makes it particularly useful is its virtual venue feature, enabling users to host immersive virtual events. Swoogo integrates seamlessly with a variety of essential tools, including Salesforce for CRM, Zoom for meetings, and Marketo for marketing automation.
Pros and Cons
Pros:
- Powerful virtual venue feature
- Strong integration capabilities
- Capable of managing hybrid events
Cons:
- Might be overkill for purely in-person event
- Additional costs for premium features
- High starting price point
Learn more about Swoogo:
Best for consolidating event planning and execution in one platform- Free demo available
- From $499/user/month (billed annually)
Visit WebsiteCustomer Rating:4.5/5
Dashbaord of the Bizzaboo CRM Bizzabo offers a comprehensive event management CRM designed to consolidate every aspect of event planning and execution. It empowers teams to create, manage, and execute events efficiently, allowing for better teamwork and more seamless operations.
Why I Picked Bizzabo: Bizzabo found its place on this list due to its powerful all-in-one event management functionality. The tool takes a step beyond most event management CRMs by consolidating the entire planning and execution process in a single platform. I believe it's 'best for' organizations that aim to streamline their event planning and execution, bringing every team member onto the same page.
Standout features & integrations:
Bizzabo’s features range from registration management to website creation and even attendee engagement tools. A particularly noteworthy feature is its robust analytics capabilities, providing real-time insights to help improve future events. Bizzabo also integrates with marketing software like Hubspot, CRM systems like Salesforce, and payment gateways such as PayPal.
Pros and Cons
Pros:
- Wide array of integrations
- Robust analytics capabilities
- All-in-one event planning and execution
Cons:
- Some advanced features require additional purchase
- Could be overwhelming for smaller organizations
- High starting price point
Best for offering unique on-site and hosted event solutions- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.7/5
A look into the AnyRoad dashboard AnyRoad is an Event Management CRM that delivers an impressive suite of features for managing on-site and hosted events. Its prime focus on creating distinct and memorable experiences sets it apart in a market dominated by more generic offerings.
Why I Picked AnyRoad: The reason AnyRoad made it to my list is its distinct emphasis on creating unique event experiences. This focus shines through its features and functionality, setting it apart from the other tools I evaluated. Given this focus, it's evident that AnyRoad stands out as the best choice for those seeking to offer unique on-site and hosted event solutions.
Standout features & integrations:
AnyRoad offers standout features such as immersive experience management, robust reporting, and personalized touchpoints for guests. The platform's Experience Relationship Management (ERM) is a standout feature that enhances the attendee experience. Notable integrations include Salesforce for CRM, and it offers built-in integrations for various payment processors like Stripe and PayPal.
Pros and Cons
Pros:
- Flexible, custom pricing
- Comprehensive experience management features
- Strong emphasis on creating unique experiences
Cons:
- Learning curve due to the unique functionality
- Might be too specific for some users' needs
- Lack of transparent pricing could make budgeting challenging
Learn more about AnyRoad:
Best for its integration with other Zoho products for seamless planning- Free trial + free demo available
- From $99/month (billed annually)
A look at the Zoho Backstage campaign creator feature Zoho Backstage is an event management tool that is part of the Zoho ecosystem, providing comprehensive planning and execution features. It is especially handy for users already in the Zoho environment due to its seamless integration with other Zoho products.
Why I Picked Zoho Backstage: I selected Zoho Backstage due to its harmonious integration with other Zoho products. This deep-rooted compatibility stands out, particularly for businesses already using Zoho products, as it provides a unified platform for event planning and execution.
In my judgment, its seamless integration with the Zoho ecosystem makes it the optimal tool for organizations keen on maintaining synergy across their operations.
Standout features & integrations:
Zoho Backstage features include event website creation, ticketing and registration management, agenda building, and audience engagement tools. What sets Zoho Backstage apart is its tight integration with other Zoho products like Zoho CRM, Zoho Projects, and Zoho Mail, ensuring a well-rounded event planning experience.
Pros and Cons
Pros:
- Provides an all-in-one platform for event planning and execution
- Comprehensive event management features
- Robust integration with other Zoho products
Cons:
- Advanced features come at a higher cost
- May be less attractive for users not already invested in Zoho products
- Limited third-party integrations outside the Zoho ecosystem
Learn more about Zoho Backstage:
Best for its wide range of services covering all event management needs- Pricing upon request.
Cvent Event Management's event configuration feature is super simple to use Cvent Event Management is a comprehensive event management solution that offers a wide array of services. From planning and promotion to registration and feedback collection, it covers every aspect of an event lifecycle. This extensive service coverage makes it the best choice for those looking to meet all their event management needs in one place.
Why I Picked Cvent Event Management: Cvent Event Management made it to my list due to its impressive breadth of services that cater to all stages of event management. This aspect distinctly sets it apart as an all-encompassing solution, and in my opinion, it's why it's best for providing a one-stop-shop for all event management needs.
Standout features & integrations:
Cvent provides robust features such as online event registration, venue sourcing, module feature, event app, onsite solutions, and marketing analytics. It also offers important integrations with popular tools like Salesforce, Marketo, and Microsoft Dynamics, allowing users to streamline their workflow across platforms.
Pros and Cons
Pros:
- Customizable solutions to fit specific event needs
- Integration with popular CRM and marketing tools
- Comprehensive feature set covering all aspects of event management
Cons:
- Customizations may come at additional costs
- The learning curve for using some of the advanced features
- Pricing information is not transparent
Learn more about Cvent Event Management:
Best for its comprehensive, end-to-end event management features- Free demo available
- Pricing upon request
EventsAir virtual operations are easy to use EventsAir is a robust event management CRM that provides an all-encompassing solution for event planning and execution. It goes beyond basic event management to offer a holistic system that takes care of every aspect of event organization.
Why I Picked EventsAir: I picked EventsAir for the comprehensive, end-to-end event management solutions it offers. Its wide-ranging features cater to every stage of the event lifecycle, making it a standout in the crowd of more narrowly-focused tools. It's the 'best for' organizations seeking to streamline and consolidate their event planning processes into a single, efficient system.
Standout features & integrations:
EventsAir encompasses features like attendee management, ticketing, and marketing tools, along with more niche elements such as accommodation and travel management. A standout feature is its real-time reporting, which allows event organizers to track success metrics as the event unfolds. The tool offers useful integrations with various payment gateways, marketing software solutions like Mailchimp, and CRM systems like Salesforce.
Pros and Cons
Pros:
- Real-time reporting
- Niche features such as accommodation management
- Comprehensive end-to-end event management
Cons:
- May be too complex for small-scale event organizers
- Additional costs for advanced functionalities
- High starting price might be prohibitive for some
Learn more about EventsAir:
Best for high-volume event venues with its robust tracking capabilities- From $69/user/month, (billed annually).
A look into the EventTemple CRM interface Why I Picked EventTemple: EventTemple quickly caught my attention with its exceptional focus on serving high-volume event venues. Unlike other generic solutions, EventTemple thrives in this niche, showing a deep understanding of the specific challenges these venues face.
It stands out with its potent tracking features, making it ideal for managing high footfall without breaking a sweat. In my comparison, it was clear that EventTemple is a cut above the rest when it comes to managing high-volume venues; hence it's the "best for" this specific scenario.
Standout features & integrations:
EventTemple excels with its powerful sales lead-tracking and follow-up feature. Also, it provides advanced automation capabilities that handle routine tasks efficiently, freeing up your time for more important work. Key integrations include QuickBooks for accounting, Mailchimp for marketing, and Zapier, which opens up a world of additional connectivity.
Pros and Cons
Pros:
- Specialized for high-volume venues
- Advanced automation features save time and effort
- Exceptional tracking and reporting capabilities
Cons:
- Might be more than needed for small-scale event organizers
- Extra costs for premium features
- Higher pricing compared to some other options
Learn more about EventTemple:
Groupsize comes packed with features Groupize is an event management platform focused on simplifying and streamlining the organization of group events. From planning to execution, Groupize offers tools and features designed to make the coordination of group logistics less complex. This emphasis on group management makes it the ideal choice for those managing group events.
Why I Picked Groupize: I selected Groupize for this list because of its emphasis on group event logistics. Not all event management tools give as much focus on this aspect, making Groupize distinctive in its offering. Its capabilities to manage and streamline group event logistics justify it being the top choice for this particular need.
Standout features & integrations:
Groupize provides an array of features, such as automated group bookings, event registration, attendee management, and reporting. It also provides integration with various travel management systems and payment gateways, making it easier to coordinate and manage group travel and transactions.
Pros and Cons
Pros:
- Automated group bookings and attendee management features
- Integrates with various travel management systems and payment gateways
- Specializes in group event management
Cons:
- It may take time to fully utilize its range of features
- May be more complex than needed for small events
- Pricing is not publicly disclosed
Learn more about Groupize:
Best for creating custom event apps to engage attendees- Free app available
- Pricing upon request
Visit WebsiteCustomer Rating:5/5
All the loop website's user friendly dashboard All In The Loop is a cloud-based platform that allows event organizers to create their own mobile event apps. The software provides interactive maps, networking tools, and custom branding options to personalize the attendee experience. Its unique selling proposition lies in the customizability it offers, making it best for those looking to create a tailored event app.
Why I Picked All In The Loop: In selecting tools for this list, I valued unique capabilities and areas of specialization. All In The Loop's provision of creating custom mobile apps for events gives it a distinct place in the event management software ecosystem. It's this focus on app creation and attendee engagement that led me to consider All In The Loop as the best for this purpose.
Standout features & integrations:
With All In The Loop, organizers can create engaging event apps with features like live polling, Q&A sessions, and personalized schedules. These apps can also integrate with social media platforms, enabling attendees to share their experiences and extend the event's reach beyond physical attendees.
Pros and Cons
Pros:
- Integration with social media platforms for wider event reach
- Features like live polling and Q&A boost attendee engagement
- Provides a platform for creating personalized event apps
Cons:
- Not ideal for small events that may not require a dedicated app
- May have a learning curve for those new to app creation
- Pricing is not transparent; it is available upon request
Learn more about All In The Loop:
Other Event Management CRMs
Below is a list of additional event management CRM that we shortlisted but did not make it to the top 10. Definitely worth checking them out.
- 11GTR by PersonifyBest for its AI-driven attendee matchmaking and personalization
- 12LassoBest for its specialized event workforce management features
- 13WrikeBest for its task-oriented event project management features
- 14HoneyBookGood for the full lifecycle management of client projects
- 15GoldcastGood for hosting interactive virtual events
- 16EventzillaGood for facilitating both virtual and in-person events
- 17vFairsGood for virtual trade shows and job fairs
- 18Webex EventsGood for integration with the broader Cisco Webex suite
- 19HoneyBookGood for the full lifecycle management of client projects
- 20StovaGood for its AI-driven event analysis capabilities
- 21RegFoxGood for its flat-rate pricing model
- 22Glue UpGood for managing events, memberships, and communities in one platform
How I Evaluate Event Management CRM
I evaluate event management CRM in two layers: baseline requirements like BEO output and PMS integration, and the differentiators that set one platform apart for your sales and catering team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 65% to be considered for inclusion.
- Event Lead & Pipeline Management: I look for customizable sales stages, RFP intake forms, and account/contact records that let a sales & catering team track a lead from initial inquiry through signed contract.
- Function Space & Room Block Management: A visual diary or calendar view should show real-time availability for meeting rooms and guest room blocks, with conflict detection to prevent double-booking a ballroom.
- Proposals, Contracts & E-Signatures: I evaluate whether the platform generates branded proposals from templates and supports e-signatures, so your team can send a polished wedding package and collect a signed agreement in one workflow.
- Banquet Event Order Generation: BEOs need to capture F&B selections, setup details, and A/V requirements in a format that's easy for kitchen, banquet, and operations teams to act on without back-and-forth emails.
- PMS & POS Integration: I check for two-way connections with property management systems like Opera, Mews, or Cloudbeds, ensuring guest folios, room inventory, and event charges stay in sync.
- Event Revenue Reporting & Forecasting: The platform should deliver pipeline forecasts and pace reports that help a director of sales compare group revenue against monthly or quarterly catering targets.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Native RFP marketplace connections matter when your team fields dozens of inbound leads weekly from sources like Cvent or Knowland—platforms that pipe opportunities straight into your pipeline save hours of manual entry. I also evaluate multi-property support, since hotel groups need cross-property lead referrals and portfolio-wide reporting rollups. Mobile BEO access is another differentiator I check for, because banquet captains and kitchen teams need real-time event details on the floor, not printouts from yesterday.
Beyond Features
I look at how each platform's pricing model aligns with hotel operations—per-user licensing works for a boutique property, but a growing portfolio needs per-property or portfolio-based pricing that scales without surprise fees for add-on modules. Implementation support is another key factor, especially when migrating historical data from legacy systems like Delphi or Opera S&C. A vendor with hospitality-specific onboarding consultants can get your sales and catering team productive weeks faster than a generic setup process.
How to Choose Event Management CRM
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| FactorScalability | What to ConsiderWill the CRM grow with your event needs? Consider tools that can handle larger attendee numbers and more complex events as your business expands. |
| FactorIntegrations | What to ConsiderDoes it integrate with your existing tools? Check for compatibility with marketing platforms, payment gateways, and other software you use. |
| FactorCustomizability | What to ConsiderCan you tailor the CRM to fit your workflow? Look for options that allow you to adjust templates, branding, and reports to match your processes. |
| FactorEase of use | What to ConsiderIs the interface intuitive for your team? Choose software with a straightforward design to minimize training time and support needs. |
| FactorImplementation and onboarding | What to ConsiderHow quickly can you get up and running? Evaluate the time and resources required for setup, and consider if training materials and support are offered. |
| FactorCost | What to ConsiderDoes the pricing fit your budget? Compare subscription plans, hidden fees, and the value provided by the features included in each package. |
| FactorSecurity safeguards | What to ConsiderAre your event data and attendee information secure? Ensure the CRM offers encryption, data backup, and complies with data protection regulations. |
| FactorSupport availability | What to ConsiderWill you have access to help when needed? Consider the availability of customer support channels and response times, especially during event crunch times. |
What Is Event Management CRM?
Event management CRM is a tool that helps organize and manage various aspects of event planning, from registration to analytics. Professionals like event planners, marketers, and coordinators use these tools to enhance efficiency and attendee engagement.
Registration management, integration with marketing tools, and customizable templates support efficient event execution and data handling. Overall, these tools simplify the complex process of managing events and improve the overall experience for both organizers and attendees.
Features
When selecting event management CRM, keep an eye out for the following key features:
- Registration management: Streamlines attendee sign-ups and handles ticketing, making it easier to track and manage participants.
- Integration capabilities: Connects with existing marketing tools and payment gateways, ensuring a smooth flow of information and transactions.
- Customizable templates: Allows you to tailor event pages and communications to fit your brand and event needs.
- Analytics and reporting: Provides insights into event performance and attendee engagement, helping you make data-driven decisions.
- Mobile accessibility: Offers a mobile app for on-the-go event management, enhancing flexibility and responsiveness.
- Virtual event hosting: Supports online events, expanding your reach and accommodating remote attendees.
- Communication tools: Facilitates direct interaction with attendees through emails, notifications, and updates, improving engagement.
- Security safeguards: Ensures data protection with encryption and compliance with regulations, safeguarding attendee information.
- User-friendly interface: Features an intuitive design that reduces the learning curve and eases navigation for your team.
- Customer support services: Provides access to assistance and resources, ensuring you have help when needed.
Benefits
Implementing event management CRM provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved organization: Centralizes all event-related information, making it easier to manage tasks and track progress.
- Enhanced attendee engagement: Facilitates communication and interaction with participants through integrated tools, boosting satisfaction and involvement.
- Data-driven insights: Offers analytics and reporting features that help you understand event performance and make informed decisions.
- Increased efficiency: Automates repetitive tasks like registration and ticketing, freeing up time for your team to focus on other priorities.
- Scalability: Supports the growth of your events by handling larger volumes of data and attendees as your needs expand.
- Cost savings: Reduces manual labor and errors, optimizing resources and potentially lowering overall event costs.
- Flexibility: Provides mobile and virtual event options, allowing you to adapt to different formats and reach a broader audience.
Costs & Pricing
Selecting event management CRM requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in event management CRM solutions:
Plan Comparison Table for Event Management CRM
| Plan Type | Average Price | Common Features |
|---|---|---|
| Plan TypeFree Plan | Average Price$0 | Common FeaturesBasic registration management, limited reporting, and email support. |
| Plan TypePersonal Plan | Average Price$10-$30/user/month | Common FeaturesEnhanced registration tools, basic analytics, customizable templates, and email notifications. |
| Plan TypeBusiness Plan | Average Price$40-$80/user/month | Common FeaturesAdvanced analytics, integrations with marketing tools, mobile app access, and customer support. |
| Plan TypeEnterprise Plan | Average Price$100-$200/user/month | Common FeaturesComprehensive reporting, dedicated account manager, virtual event hosting, and priority support. |
Event Management CRM FAQs
Here are some answers to common questions about event management CRM:
Are these tools built for integration with registration platforms?
Most CRMs in this category are designed to work with third-party registration systems. Some include built-in connectors, while others require API or manual integration. The setup process can vary depending on the tool’s native capabilities and the external platform being used.
Can these tools manage both virtual and in-person events?
Yes, many are equipped to handle both virtual and in-person formats. They often include different workflows or modules depending on the type of event. The level of support for each format depends on how the platform is structured.
How do these platforms handle attendee data?
Attendee information is usually organized into centralized profiles or records. Some tools track attendance history, engagement levels, and communication activity. How data is stored and displayed varies by platform.
Do these systems support recurring or multi-session events?
Yes, many platforms allow you to set up recurring events or multiple sessions under a single event umbrella. They often include scheduling tools for managing dates and times. Configuration options can vary based on platform flexibility.