22 Best Event Management CRMs For Running Stellar Events In 2026
10 Best Event Management CRM Shortlist
Here's my pick of the 10 best software from the 22 tools reviewed.
Managing events can feel overwhelming. You juggle countless tasks, from registrations to post-event analysis. That's where event management CRM comes in. These tools help you stay organized and ensure nothing slips through the cracks.
I’ve tested and reviewed various software to bring you the best options out there. My goal is to give you an unbiased, well-researched review of top picks that suit your needs. You'll find insights into features, pricing, and what makes each tool unique.
In this article, you'll discover how the right CRM can simplify your planning and boost your team's efficiency. Whether you're a seasoned pro or new to event management, there's something here for you.
Why Trust Our Software Reviews
Best Event Management CRM Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for event registration and badge printing | Free demo available | From $4,995 | Website | |
| 2 | Best for its hybrid event management, merging in-person and virtual experiences | Free demo available | From $200/user/month, (min 5 seats, billed annually) | Website | |
| 3 | Best for consolidating event planning and execution in one platform | Free demo available | Pricing upon request | Website | |
| 4 | Best for its wide range of services covering all event management needs | Not available | Pricing upon request. | Website | |
| 5 | Best for its integration with other Zoho products for seamless planning | Not available | From $20/user/month, (billed annually). | Website | |
| 6 | Best for its comprehensive, end-to-end event management features | Free demo available | Pricing upon request | Website | |
| 7 | Best for offering unique on-site and hosted event solutions | Not available | Pricing upon request. | Website | |
| 8 | Best for high-volume event venues with its robust tracking capabilities | Not available | From $69/user/month, (billed annually). | Website | |
| 9 | Best for managing and streamlining group event logistics | Not available | Pricing upon request. | Website | |
| 10 | Best for its AI-driven attendee matchmaking and personalization | Not available | From $300/user/month. | Website |
-
roommaster
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Little Hotelier
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.5 -
Roomstay Hotel Booking Engine
Visit Website
Best Event Management CRM Reviews
Expo Pass is a versatile event management platform designed for professionals organizing live, virtual, or hybrid events. It caters to event planners and coordinators who seek to simplify attendee management, enhance engagement, and streamline logistics. With features that automate registration, streamline check-ins, and provide real-time analytics, Expo Pass lets you focus on delivering memorable experiences without the hassle of manual processes.
Why I Picked Expo Pass
I picked Expo Pass for its event registration and badge printing capabilities, which are crucial for managing large-scale events. The platform's real-time attendance tracking lets you monitor participation levels in real time, which is essential for making informed decisions during the event. Additionally, Expo Pass's mobile event app serves as a central hub for attendees, offering features such as schedules, speaker bios, and interactive maps, thereby enhancing the overall event experience.
Expo Pass Key Features
In addition to event registration and badge printing, Expo Pass offers:
- Lead Retrieval: This feature allows exhibitors to capture and manage leads efficiently, enhancing post-event follow-up.
- Virtual Event Hosting: Provides tools for hosting virtual sessions, enabling you to reach a wider audience online.
- Customizable Branding: Offers options to incorporate your brand's identity across various event elements, enhancing brand consistency.
- Feedback Collection: Enables real-time feedback from attendees, helping you gauge event success and areas for improvement.
Expo Pass Integrations
Integrations include Swoogo, Guidebook, WHOVA, and Avery. Native integrations are not currently listed by Expo Pass beyond these options.
Pros and cons
Pros:
- Attendance history tied to events
- Centralized attendee and registration data
- Supports planning for in-person, virtual, and hybrid events
Cons:
- Lacks CRM automation and scoring
- Limited post-event follow-up tools
Swoogo
Best for its hybrid event management, merging in-person and virtual experiences
Swoogo is an innovative Event Management CRM that excels in managing both virtual and in-person events, making it a standout choice for hybrid event management. Its versatility is unmatched in the realm of event CRMs, catering to an increasingly digital world without losing the charm of traditional events.
Why I Picked Swoogo: I chose Swoogo for this list because of its unique offering - the ability to adeptly manage hybrid events. This dual functionality sets it apart from most competitors and aligns with the evolving nature of events in today's context. Swoogo stands out with its hybrid event management, making it the best option for those seeking a blend of in-person and virtual experiences.
Standout features & integrations:
Swoogo provides a rich feature set that includes event registration, virtual event spaces, and real-time analytics. What makes it particularly useful is its virtual venue feature, enabling users to host immersive virtual events. Swoogo integrates seamlessly with a variety of essential tools, including Salesforce for CRM, Zoom for meetings, and Marketo for marketing automation.
Pros and cons
Pros:
- Powerful virtual venue feature
- Strong integration capabilities
- Capable of managing hybrid events
Cons:
- Might be overkill for purely in-person event
- Additional costs for premium features
- High starting price point
Bizzabo
Best for consolidating event planning and execution in one platform
Bizzabo offers a comprehensive event management CRM designed to consolidate every aspect of event planning and execution. It empowers teams to create, manage, and execute events efficiently, allowing for better teamwork and more seamless operations.
Why I Picked Bizzabo: Bizzabo found its place on this list due to its powerful all-in-one event management functionality. The tool takes a step beyond most event management CRMs by consolidating the entire planning and execution process in a single platform. I believe it's 'best for' organizations that aim to streamline their event planning and execution, bringing every team member onto the same page.
Standout features & integrations:
Bizzabo’s features range from registration management to website creation and even attendee engagement tools. A particularly noteworthy feature is its robust analytics capabilities, providing real-time insights to help improve future events. Bizzabo also integrates with marketing software like Hubspot, CRM systems like Salesforce, and payment gateways such as PayPal.
Pros and cons
Pros:
- Wide array of integrations
- Robust analytics capabilities
- All-in-one event planning and execution
Cons:
- Some advanced features require additional purchase
- Could be overwhelming for smaller organizations
- High starting price point
Best for its wide range of services covering all event management needs
Cvent Event Management is a comprehensive event management solution that offers a wide array of services. From planning and promotion to registration and feedback collection, it covers every aspect of an event lifecycle. This extensive service coverage makes it the best choice for those looking to meet all their event management needs in one place.
Why I Picked Cvent Event Management: Cvent Event Management made it to my list due to its impressive breadth of services that cater to all stages of event management. This aspect distinctly sets it apart as an all-encompassing solution, and in my opinion, it's why it's best for providing a one-stop-shop for all event management needs.
Standout features & integrations:
Cvent provides robust features such as online event registration, venue sourcing, module feature, event app, onsite solutions, and marketing analytics. It also offers important integrations with popular tools like Salesforce, Marketo, and Microsoft Dynamics, allowing users to streamline their workflow across platforms.
Pros and cons
Pros:
- Customizable solutions to fit specific event needs
- Integration with popular CRM and marketing tools
- Comprehensive feature set covering all aspects of event management
Cons:
- Customizations may come at additional costs
- The learning curve for using some of the advanced features
- Pricing information is not transparent
Best for its integration with other Zoho products for seamless planning
Zoho Backstage is an event management tool that is part of the Zoho ecosystem, providing comprehensive planning and execution features. It is especially handy for users already in the Zoho environment due to its seamless integration with other Zoho products.
Why I Picked Zoho Backstage: I selected Zoho Backstage due to its harmonious integration with other Zoho products. This deep-rooted compatibility stands out, particularly for businesses already using Zoho products, as it provides a unified platform for event planning and execution.
In my judgment, its seamless integration with the Zoho ecosystem makes it the optimal tool for organizations keen on maintaining synergy across their operations.
Standout features & integrations:
Zoho Backstage features include event website creation, ticketing and registration management, agenda building, and audience engagement tools. What sets Zoho Backstage apart is its tight integration with other Zoho products like Zoho CRM, Zoho Projects, and Zoho Mail, ensuring a well-rounded event planning experience.
Pros and cons
Pros:
- Provides an all-in-one platform for event planning and execution
- Comprehensive event management features
- Robust integration with other Zoho products
Cons:
- Advanced features come at a higher cost
- May be less attractive for users not already invested in Zoho products
- Limited third-party integrations outside the Zoho ecosystem
EventsAir is a robust event management CRM that provides an all-encompassing solution for event planning and execution. It goes beyond basic event management to offer a holistic system that takes care of every aspect of event organization.
Why I Picked EventsAir: I picked EventsAir for the comprehensive, end-to-end event management solutions it offers. Its wide-ranging features cater to every stage of the event lifecycle, making it a standout in the crowd of more narrowly-focused tools. It's the 'best for' organizations seeking to streamline and consolidate their event planning processes into a single, efficient system.
Standout features & integrations:
EventsAir encompasses features like attendee management, ticketing, and marketing tools, along with more niche elements such as accommodation and travel management. A standout feature is its real-time reporting, which allows event organizers to track success metrics as the event unfolds. The tool offers useful integrations with various payment gateways, marketing software solutions like Mailchimp, and CRM systems like Salesforce.
Pros and cons
Pros:
- Real-time reporting
- Niche features such as accommodation management
- Comprehensive end-to-end event management
Cons:
- May be too complex for small-scale event organizers
- Additional costs for advanced functionalities
- High starting price might be prohibitive for some
AnyRoad is an Event Management CRM that delivers an impressive suite of features for managing on-site and hosted events. Its prime focus on creating distinct and memorable experiences sets it apart in a market dominated by more generic offerings.
Why I Picked AnyRoad: The reason AnyRoad made it to my list is its distinct emphasis on creating unique event experiences. This focus shines through its features and functionality, setting it apart from the other tools I evaluated. Given this focus, it's evident that AnyRoad stands out as the best choice for those seeking to offer unique on-site and hosted event solutions.
Standout features & integrations:
AnyRoad offers standout features such as immersive experience management, robust reporting, and personalized touchpoints for guests. The platform's Experience Relationship Management (ERM) is a standout feature that enhances the attendee experience. Notable integrations include Salesforce for CRM, and it offers built-in integrations for various payment processors like Stripe and PayPal.
Pros and cons
Pros:
- Flexible, custom pricing
- Comprehensive experience management features
- Strong emphasis on creating unique experiences
Cons:
- Learning curve due to the unique functionality
- Might be too specific for some users' needs
- Lack of transparent pricing could make budgeting challenging
Why I Picked EventTemple: EventTemple quickly caught my attention with its exceptional focus on serving high-volume event venues. Unlike other generic solutions, EventTemple thrives in this niche, showing a deep understanding of the specific challenges these venues face.
It stands out with its potent tracking features, making it ideal for managing high footfall without breaking a sweat. In my comparison, it was clear that EventTemple is a cut above the rest when it comes to managing high-volume venues; hence it's the "best for" this specific scenario.
Standout features & integrations:
EventTemple excels with its powerful sales lead-tracking and follow-up feature. Also, it provides advanced automation capabilities that handle routine tasks efficiently, freeing up your time for more important work. Key integrations include QuickBooks for accounting, Mailchimp for marketing, and Zapier, which opens up a world of additional connectivity.
Pros and cons
Pros:
- Specialized for high-volume venues
- Advanced automation features save time and effort
- Exceptional tracking and reporting capabilities
Cons:
- Might be more than needed for small-scale event organizers
- Extra costs for premium features
- Higher pricing compared to some other options
Groupize is an event management platform focused on simplifying and streamlining the organization of group events. From planning to execution, Groupize offers tools and features designed to make the coordination of group logistics less complex. This emphasis on group management makes it the ideal choice for those managing group events.
Why I Picked Groupize: I selected Groupize for this list because of its emphasis on group event logistics. Not all event management tools give as much focus on this aspect, making Groupize distinctive in its offering. Its capabilities to manage and streamline group event logistics justify it being the top choice for this particular need.
Standout features & integrations:
Groupize provides an array of features, such as automated group bookings, event registration, attendee management, and reporting. It also provides integration with various travel management systems and payment gateways, making it easier to coordinate and manage group travel and transactions.
Pros and cons
Pros:
- Automated group bookings and attendee management features
- Integrates with various travel management systems and payment gateways
- Specializes in group event management
Cons:
- It may take time to fully utilize its range of features
- May be more complex than needed for small events
- Pricing is not publicly disclosed
GTR by Personify is a versatile event management tool with a focus on optimizing attendee experiences. Using artificial intelligence, GTR facilitates attendee matchmaking and personalizes the event experience, making it easier for attendees to network and get the most out of each event.
Why I Picked GTR by Personify: In selecting tools for this list, I sought unique, beneficial features, and GTR by Personify's AI-driven matchmaking stood out. This tool brings a more tailored approach to attendee networking, making it optimal for large conferences or trade shows. I have determined it to be the 'best for' events where maximizing networking opportunities and personalizing experiences are top priorities.
Standout features & integrations:
GTR by Personify excels in personalizing attendee experiences with features such as AI-driven matchmaking and personalized event agendas. It also supports virtual and hybrid events, ensuring a unified experience for both in-person and online attendees. GTR integrates with numerous CRM systems, payment gateways, and social media platforms, enhancing its capability for comprehensive event management.
Pros and cons
Pros:
- Supports both virtual and hybrid events
- Personalized event agendas for attendees
- AI-driven matchmaking for improved networking
Cons:
- Initial setup and onboarding might be complex
- Some advanced features require a higher-priced tier
- Starting price point might be high for smaller businesses
Other Event Management CRMs
Below is a list of additional event management CRM that we shortlisted but did not make it to the top 10. Definitely worth checking them out.
- All In The Loop
For creating custom event apps to engage attendees
- Lasso
For its specialized event workforce management features
- Wrike
For its task-oriented event project management features
- HoneyBook
Good for the full lifecycle management of client projects
- Goldcast
Good for hosting interactive virtual events
- Eventzilla
Good for facilitating both virtual and in-person events
- Stova
Good for its AI-driven event analysis capabilities
- HoneyBook
Good for the full lifecycle management of client projects
- Vfairs
Good for virtual trade shows and job fairs
- RegFox
Good for its flat-rate pricing model
- Webex Events
Good for integration with the broader Cisco Webex suite
- Glue Up
Good for managing events, memberships, and communities in one platform
Event Management CRM Selection Criteria
When choosing an event management CRM, there are several factors that can determine whether or not a platform is a good fit for your needs. I've personally evaluated dozens of event management tools and put them through their paces, but for this list, I specifically focused on tools that excel in certain key areas. Let's explore these important criteria in more detail:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage attendee registrations
- Track event schedules
- Handle ticket sales
- Facilitate communication with attendees
- Generate event reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Customizable event websites
- Integration with social media platforms
- Advanced analytics and reporting tools
- Mobile app for event management
- Virtual event hosting capabilities
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Clear dashboard layout
- Minimal learning curve
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars for new users
- Supportive chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of 24/7 support
- Access to a knowledge base
- Live chat options
- Phone support availability
- Response time to queries
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible subscription plans
- Discounts for annual billing
- Features included in basic plan
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on customer support
- Reports on feature reliability
- Testimonials on value for money
How to Choose Event Management CRM
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Will the CRM grow with your event needs? Consider tools that can handle larger attendee numbers and more complex events as your business expands. |
| Integrations | Does it integrate with your existing tools? Check for compatibility with marketing platforms, payment gateways, and other software you use. |
| Customizability | Can you tailor the CRM to fit your workflow? Look for options that allow you to adjust templates, branding, and reports to match your processes. |
| Ease of use | Is the interface intuitive for your team? Choose software with a straightforward design to minimize training time and support needs. |
| Implementation and onboarding | How quickly can you get up and running? Evaluate the time and resources required for setup, and consider if training materials and support are offered. |
| Cost | Does the pricing fit your budget? Compare subscription plans, hidden fees, and the value provided by the features included in each package. |
| Security safeguards | Are your event data and attendee information secure? Ensure the CRM offers encryption, data backup, and complies with data protection regulations. |
| Support availability | Will you have access to help when needed? Consider the availability of customer support channels and response times, especially during event crunch times. |
What Is Event Management CRM?
Event management CRM is a tool that helps organize and manage various aspects of event planning, from registration to analytics. Professionals like event planners, marketers, and coordinators use these tools to enhance efficiency and attendee engagement.
Registration management, integration with marketing tools, and customizable templates support efficient event execution and data handling. Overall, these tools simplify the complex process of managing events and improve the overall experience for both organizers and attendees.
Features
When selecting event management CRM, keep an eye out for the following key features:
- Registration management: Streamlines attendee sign-ups and handles ticketing, making it easier to track and manage participants.
- Integration capabilities: Connects with existing marketing tools and payment gateways, ensuring a smooth flow of information and transactions.
- Customizable templates: Allows you to tailor event pages and communications to fit your brand and event needs.
- Analytics and reporting: Provides insights into event performance and attendee engagement, helping you make data-driven decisions.
- Mobile accessibility: Offers a mobile app for on-the-go event management, enhancing flexibility and responsiveness.
- Virtual event hosting: Supports online events, expanding your reach and accommodating remote attendees.
- Communication tools: Facilitates direct interaction with attendees through emails, notifications, and updates, improving engagement.
- Security safeguards: Ensures data protection with encryption and compliance with regulations, safeguarding attendee information.
- User-friendly interface: Features an intuitive design that reduces the learning curve and eases navigation for your team.
- Customer support services: Provides access to assistance and resources, ensuring you have help when needed.
Benefits
Implementing event management CRM provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved organization: Centralizes all event-related information, making it easier to manage tasks and track progress.
- Enhanced attendee engagement: Facilitates communication and interaction with participants through integrated tools, boosting satisfaction and involvement.
- Data-driven insights: Offers analytics and reporting features that help you understand event performance and make informed decisions.
- Increased efficiency: Automates repetitive tasks like registration and ticketing, freeing up time for your team to focus on other priorities.
- Scalability: Supports the growth of your events by handling larger volumes of data and attendees as your needs expand.
- Cost savings: Reduces manual labor and errors, optimizing resources and potentially lowering overall event costs.
- Flexibility: Provides mobile and virtual event options, allowing you to adapt to different formats and reach a broader audience.
Costs & Pricing
Selecting event management CRM requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in event management CRM solutions:
Plan Comparison Table for Event Management CRM
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic registration management, limited reporting, and email support. |
| Personal Plan | $10-$30/user/month | Enhanced registration tools, basic analytics, customizable templates, and email notifications. |
| Business Plan | $40-$80/user/month | Advanced analytics, integrations with marketing tools, mobile app access, and customer support. |
| Enterprise Plan | $100-$200/user/month | Comprehensive reporting, dedicated account manager, virtual event hosting, and priority support. |
Event Management CRM FAQs
Here are some answers to common questions about event management CRM:
Are these tools built for integration with registration platforms?
Most CRMs in this category are designed to work with third-party registration systems. Some include built-in connectors, while others require API or manual integration. The setup process can vary depending on the tool’s native capabilities and the external platform being used.
Can these tools manage both virtual and in-person events?
Yes, many are equipped to handle both virtual and in-person formats. They often include different workflows or modules depending on the type of event. The level of support for each format depends on how the platform is structured.
How do these platforms handle attendee data?
Attendee information is usually organized into centralized profiles or records. Some tools track attendance history, engagement levels, and communication activity. How data is stored and displayed varies by platform.
Do these systems support recurring or multi-session events?
Yes, many platforms allow you to set up recurring events or multiple sessions under a single event umbrella. They often include scheduling tools for managing dates and times. Configuration options can vary based on platform flexibility.
What’s Next:
If you're in the process of researching event management CRM, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.