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12 Best Event Management CRM

After examining countless tools, I've curated the top 12 event management CRMs, each poised to address your event planning challenges. Dive in!

  1. EventTemple - Best for high-volume event venues with its robust tracking capabilities
  2. Swoogo - Best for its hybrid event management, merging in-person and virtual experiences
  3. AnyRoad - Best for offering unique on-site and hosted event solutions
  4. EventsAir - Best for its comprehensive, end-to-end event management features
  5. Bizzabo - Best for consolidating event planning and execution in one platform
  6. GTR by Personify - Best for its AI-driven attendee matchmaking and personalization
  7. Wrike - Best for its task-oriented event project management features
  8. Zoho Backstage - Best for its integration with other Zoho products for seamless planning
  9. Cvent Event Management - Best for its wide range of services covering all event management needs
  10. Groupize - Best for managing and streamlining group event logistics
  11. Lasso - Best for its specialized event workforce management features
  12. All In The Loop - Best for creating custom event apps to engage attendees

Let's face it; event planning can be a wild ride. Juggling attendees, vendors, and venues, while keeping track of tasks and budgets can make your head spin. But fear not! Event management CRMs come to the rescue with their superpowers. Each CRM on our list offers unique features designed to tackle these challenges head-on, so you can focus on what really matters: creating unforgettable events that leave everyone in awe.

Event management CRMs are like magic wands that turn event planning nightmares into a breeze. They bring together all the moving parts of your event - attendees, venues, suppliers - into one easy-to-use platform. Say goodbye to the stress and hello to streamlined operations! These CRMs are your trusty sidekick, helping you save time, avoid errors, automate processes, and foster collaboration among your team.

Now, I won't lie to you - finding the perfect CRM may seem like searching for a needle in a haystack. But trust me; it's worth it. So, take a deep breath, explore these options, and discover the CRM that feels like it was custom-made for your needs.

What Is an Event Management CRM?

An Event Management CRM (Customer Relationship Management) system is a comprehensive tool used by event planners, coordinators, and managers to streamline the organization, execution, and analysis of in-person events.

It centralizes all essential aspects such as task management, event technology, floor plans, monitoring ROIs, access to mobile devices, marketing campaigns, API integration, venue check-in, ticketing and invoicing, event templates, attendee registration, supplier coordination, and more into a single platform.

By fostering efficient communication and improving logistics handling, it helps create a seamless event business experience for both organizers and event attendees. Be it corporate webinars, music festivals, sales team meetings, non-profit organization conferences, exhibitors meetings, or intimate social gatherings, these systems offer scalable CRM solutions, ensuring optimal utilization of resources and successful event outcomes.

12 Best Event Management CRM Overview

1. EventTemple - Best for high-volume event venues with its robust tracking capabilities

EventTemple CRM dashboard screenshot
A look into the EventTemple CRM interface

Why I Picked EventTemple:

EventTemple quickly caught my attention with its exceptional focus on serving high-volume event venues. Unlike other generic solutions, EventTemple thrives in this niche, showing a deep understanding of the specific challenges these venues face.

It stands out with its potent tracking features, making it ideal for managing high footfall without breaking a sweat. In my comparison, it was clear that EventTemple is a cut above the rest when it comes to managing high-volume venues; hence it's the "best for" this specific scenario.

Standout features & integrations:

EventTemple excels with its powerful sales lead-tracking and follow-up feature. Also, it provides advanced automation capabilities that handle routine tasks efficiently, freeing up your time for more important work. Key integrations include QuickBooks for accounting, Mailchimp for marketing, and Zapier, which opens up a world of additional connectivity.


The starting price for EventTemple is $69/user/month (billed annually). This includes the core CRM features with additional costs for premium integrations and features.


  • Exceptional tracking and reporting capabilities
  • Advanced automation features save time and effort
  • Specialized for high-volume venues


  • Higher pricing compared to some other options
  • Extra costs for premium features
  • Might be more than needed for small-scale event organizers

2. Swoogo - Best for its hybrid event management, merging in-person and virtual experiences

Swoogo event wizard feature sample
Screenshot showing Swoogo event wizard features

Swoogo is an innovative Event Management CRM that excels in managing both virtual and in-person events, making it a standout choice for hybrid event management. Its versatility is unmatched in the realm of event CRMs, catering to an increasingly digital world without losing the charm of traditional events.

Why I Picked Swoogo:

I chose Swoogo for this list because of its unique offering - the ability to adeptly manage hybrid events. This dual functionality sets it apart from most competitors and aligns with the evolving nature of events in today's context. Swoogo stands out with its hybrid event management, making it the best option for those seeking a blend of in-person and virtual experiences.

Standout features & integrations:

Swoogo provides a rich feature set that includes event registration, virtual event spaces, and real-time analytics. What makes it particularly useful is its virtual venue feature, enabling users to host immersive virtual events. Swoogo integrates seamlessly with a variety of essential tools, including Salesforce for CRM, Zoom for meetings, and Marketo for marketing automation.


Swoogo's pricing starts from $200/user/month. This includes access to its core features, with additional costs for premium functionality and services.


  • Capable of managing hybrid events
  • Strong integration capabilities
  • Powerful virtual venue feature


  • High starting price point
  • Additional costs for premium features
  • Might be overkill for purely in-person event

3. AnyRoad - Best for offering unique on-site and hosted event solutions experiences

AnyRoad dashboard sample
A look into the AnyRoad dashboard

AnyRoad is an Event Management CRM that delivers an impressive suite of features for managing on-site and hosted events. Its prime focus on creating distinct and memorable experiences sets it apart in a market dominated by more generic offerings.

Why I Picked AnyRoad:

The reason AnyRoad made it to my list is its distinct emphasis on creating unique event experiences. This focus shines through its features and functionality, setting it apart from the other tools I evaluated. Given this focus, it's evident that AnyRoad stands out as the best choice for those seeking to offer unique on-site and hosted event solutions.

Standout features & integrations:

AnyRoad offers standout features such as immersive experience management, robust reporting, and personalized touchpoints for guests. The platform's Experience Relationship Management (ERM) is a standout feature that enhances the attendee experience. Notable integrations include Salesforce for CRM, and it offers built-in integrations for various payment processors like Stripe and PayPal.


AnyRoad operates on a custom pricing model, so pricing is available upon request. This allows for greater flexibility, ensuring you only pay for the features you need.

  • Pros:
    • Strong emphasis on creating unique experiences
    • Comprehensive experience management features
    • Flexible, custom pricing
  • Cons:
    • Lack of transparent pricing could make budgeting challenging
    • Might be too specific for some users' needs
    • Learning curve due to the unique functionality

4. EventsAir - Best for its comprehensive, end-to-end event management features

EventsAir virtual operations feature sample
EventsAir virtual operations are easy to use

EventsAir is a robust event management CRM that provides an all-encompassing solution for event planning and execution. It goes beyond basic event management to offer a holistic system that takes care of every aspect of event organization.

Why I Picked EventsAir:

I picked EventsAir for the comprehensive, end-to-end event management solutions it offers. Its wide-ranging features cater to every stage of the event lifecycle, making it a standout in the crowd of more narrowly-focused tools. It's the 'best for' organizations seeking to streamline and consolidate their event planning processes into a single, efficient system.

Standout features & integrations:

EventsAir encompasses features like attendee management, ticketing, and marketing tools, along with more niche elements such as accommodation and travel management. A standout feature is its real-time reporting, which allows event organizers to track success metrics as the event unfolds. The tool offers useful integrations with various payment gateways, marketing software solutions like Mailchimp, and CRM systems like Salesforce.


The pricing for EventsAir starts from $265/user/month, making it a premium choice in the event management CRM market. This pricing tier includes core features with additional costs for advanced functionalities.

  • Pros:
    • Comprehensive end-to-end event management
    • Niche features such as accommodation management
    • Real-time reporting
  • Cons:
    • High starting price might be prohibitive for some
    • Additional costs for advanced functionalities
    • May be too complex for small-scale event organizers

5. Bizzabo - Best for consolidating event planning and execution in one platform

Bizzaboo dashboard screenshot
Dashbaord of the Bizzaboo CRM

Bizzabo offers a comprehensive event management CRM designed to consolidate every aspect of event planning and execution. It empowers teams to create, manage, and execute events efficiently, allowing for better teamwork and more seamless operations.

Why I Picked Bizzabo:

Bizzabo found its place on this list due to its powerful all-in-one event management functionality. The tool takes a step beyond most event management CRMs by consolidating the entire planning and execution process in a single platform. I believe it's 'best for' organizations that aim to streamline their event planning and execution, bringing every team member onto the same page.

Standout features & integrations:

Bizzabo’s features range from registration management to website creation and even attendee engagement tools. A particularly noteworthy feature is its robust analytics capabilities, providing real-time insights to help improve future events. Bizzabo also integrates with marketing software like Hubspot, CRM systems like Salesforce, and payment gateways such as PayPal.


Pricing for Bizzabo starts from $500/user/month, making it a higher-end choice for event management. This pricing tier includes access to all of Bizzabo's primary features.

  • Pros:
    • All-in-one event planning and execution
    • Robust analytics capabilities
    • Wide array of integrations
  • Cons:
    • High starting price point
    • Could be overwhelming for smaller organizations
    • Some advanced features require additional purchase

6. GTR by Personify- Best for its AI-driven attendee matchmaking and personalization

GTR by Personify calendar feature screenshot
GTR by Personify has a calendar feature

GTR by Personify is a versatile event management tool with a focus on optimizing attendee experiences. Using artificial intelligence, GTR facilitates attendee matchmaking and personalizes the event experience, making it easier for attendees to network and get the most out of each event.

Why I Picked GTR by Personify:

In selecting tools for this list, I sought unique, beneficial features, and GTR by Personify's AI-driven matchmaking stood out. This tool brings a more tailored approach to attendee networking, making it optimal for large conferences or trade shows. I have determined it to be the 'best for' events where maximizing networking opportunities and personalizing experiences are top priorities.

Standout features & integrations:

GTR by Personify excels in personalizing attendee experiences with features such as AI-driven matchmaking and personalized event agendas. It also supports virtual and hybrid events, ensuring a unified experience for both in-person and online attendees. GTR integrates with numerous CRM systems, payment gateways, and social media platforms, enhancing its capability for comprehensive event management.


GTR by Personify starts from $300/user/month. This pricing is for the basic package, offering access to core features such as event registration, agenda management, and AI matchmaking.

  • Pros:
    • AI-driven matchmaking for improved networking
    • Personalized event agendas for attendees
    • Supports both virtual and hybrid events
  • Cons:
    • Starting price point might be high for smaller businesses
    • Some advanced features require a higher-priced tier
    • Initial setup and onboarding might be complex

7. Wrike - Best for its task-oriented event project management features

Wrike project overview feature screenshot
Look at Wrike's project overview feature

Wrike is a robust project management tool that effectively caters to event planning needs. Its task-oriented approach simplifies managing diverse event-related tasks, making it an ideal choice for event planners who prioritize detailed project management.

Why I Picked Wrike:

I chose Wrike for its strong task management capabilities, particularly in a project management context. Its ability to break down events into individual, manageable tasks is what differentiates it from other tools. Given its emphasis on task orientation, Wrike is ideally suited for event planners looking for a detailed, project-based approach to their work.

Standout features & integrations:

Key features of Wrike include customizable dashboards, Gantt charts, notification feature, and time-tracking abilities. This task-centric platform lets you organize, schedule, and prioritize tasks for your team efficiently. Wrike's integrations are vast, including popular tools like Salesforce, Microsoft Teams, and Google Workspace, ensuring that users can consolidate their workflow within the platform.


Pricing for Wrike starts from $9.80/user/month (billed annually). This tier includes full project planning and collaboration tools.

  • Pros:
    • Excellent task management capabilities
    • Integration with popular tools for seamless workflows
    • Customizable dashboards for personalized project tracking
  • Cons:
    • May require some time to learn due to its range of features
    • Pricing can add up for larger teams
    • The interface could be overwhelming for first-time users

8. Zoho Backstage - Best for its integration with other Zoho products for seamless planning

Zoho Backstage campaign creator feature screenshot
A look at the Zoho Backstage campaign creator feature

Zoho Backstage is an event management tool that is part of the Zoho ecosystem, providing comprehensive planning and execution features. It is especially handy for users already in the Zoho environment due to its seamless integration with other Zoho products.

Why I Picked Zoho Backstage:

I selected Zoho Backstage due to its harmonious integration with other Zoho products. This deep-rooted compatibility stands out, particularly for businesses already using Zoho products, as it provides a unified platform for event planning and execution.

In my judgment, its seamless integration with the Zoho ecosystem makes it the optimal tool for organizations keen on maintaining synergy across their operations.

Standout features & integrations:

Zoho Backstage features include event website creation, ticketing and registration management, agenda building, and audience engagement tools. What sets Zoho Backstage apart is its tight integration with other Zoho products like Zoho CRM, Zoho Projects, and Zoho Mail, ensuring a well-rounded event planning experience.


Pricing for Zoho Backstage starts at $19.20/user/month (billed annually). The starting plan includes all the basic event management features.

  • Pros:
    • Robust integration with other Zoho products
    • Comprehensive event management features
    • Provides an all-in-one platform for event planning and execution
  • Cons:
    • Limited third-party integrations outside the Zoho ecosystem
    • May be less attractive for users not already invested in Zoho products
    • Advanced features come at a higher cost

9. Cvent Event Management - Best for its wide range of services covering all event management needs

Cvent Event Management event configuration feature sample
Cvent Event Management's event configuration feature is super simple to use

Cvent Event Management is a comprehensive event management solution that offers a wide array of services. From planning and promotion to registration and feedback collection, it covers every aspect of an event lifecycle. This extensive service coverage makes it the best choice for those looking to meet all their event management needs in one place.

Why I Picked Cvent Event Management:

Cvent Event Management made it to my list due to its impressive breadth of services that cater to all stages of event management. This aspect distinctly sets it apart as an all-encompassing solution, and in my opinion, it's why it's best for providing a one-stop-shop for all event management needs.

Standout features & integrations:

Cvent provides robust features such as online event registration, venue sourcing, module feature, event app, onsite solutions, and marketing analytics. It also offers important integrations with popular tools like Salesforce, Marketo, and Microsoft Dynamics, allowing users to streamline their workflow across platforms.


Cvent operates on a quote-based system, so pricing is upon request. The cost depends on the services you need for your specific event management requirements.

  • Pros:
    • Comprehensive feature set covering all aspects of event management
    • Integration with popular CRM and marketing tools
    • Customizable solutions to fit specific event needs
  • Cons:
    • Pricing information is not transparent
    • The learning curve for using some of the advanced features
    • Customizations may come at additional costs

10. Groupize - Best for managing and streamlining group event logistics

Groupsize feature samples
Groupsize comes packed with features

Groupize is an event management platform focused on simplifying and streamlining the organization of group events. From planning to execution, Groupize offers tools and features designed to make the coordination of group logistics less complex. This emphasis on group management makes it the ideal choice for those managing group events.

Why I Picked Groupize:

I selected Groupize for this list because of its emphasis on group event logistics. Not all event management tools give as much focus on this aspect, making Groupize distinctive in its offering. Its capabilities to manage and streamline group event logistics justify it being the top choice for this particular need.

Standout features & integrations:

Groupize provides an array of features, such as automated group bookings, event registration, attendee management, and reporting. It also provides integration with various travel management systems and payment gateways, making it easier to coordinate and manage group travel and transactions.


Groupize uses a quote-based pricing model, which means that pricing is upon request. The price will depend on the specific needs and requirements of your group event.

  • Pros:
    • Specializes in group event management
    • Integrates with various travel management systems and payment gateways
    • Automated group bookings and attendee management features
  • Cons:
    • Pricing is not publicly disclosed
    • May be more complex than needed for small events
    • It may take time to fully utilize its range of features

11. Lasso - Best for its specialized event workforce management features

Lasso dashboard landing page sample
A look at the Lasso dashboard landing page

Lasso is a workforce management software designed specifically for the event and entertainment industries. It provides comprehensive tools to handle staffing, scheduling, communication, and performance management in an event setting.

Its specialized focus on workforce management within the event domain justifies why it stands out for this unique requirement.

Why I Picked Lasso:

I picked Lasso because it fills a niche within the event management landscape. Its focus on event workforce management sets it apart from other tools. I determined that Lasso was best for this use case due to its specialized features aimed at event staffing and scheduling.

Standout features & integrations:

Lasso offers standout features such as shift scheduling, talent tracking, and real-time communications. These functions allow for effective workforce management in any event setting. The tool integrates with popular payroll systems, making it easy to handle payments for event staff.


Lasso uses a quote-based pricing model, meaning the cost is available upon request. Pricing may vary depending on the specific needs and requirements of your event's workforce.

  • Pros:
    • Specializes in event workforce management
    • Provides real-time communication tools for staff
    • Integrates with popular payroll systems
  • Cons:
    • Pricing is not publicly disclosed
    • Might not be ideal for small events with few staff
    • It has a specialized focus, not an all-in-one event management solution

12. All In The Loop - Best for creating custom event apps to engage attendees.

All the loop website dashboard screenshot
All the loop website's user friendly dashboard

All In The Loop is a cloud-based platform that allows event organizers to create their own mobile event apps. The software provides interactive maps, networking tools, and custom branding options to personalize the attendee experience. Its unique selling proposition lies in the customizability it offers, making it best for those looking to create a tailored event app.

Why I Picked All In The Loop:

In selecting tools for this list, I valued unique capabilities and areas of specialization. All In The Loop's provision of creating custom mobile apps for events gives it a distinct place in the event management software ecosystem. It's this focus on app creation and attendee engagement that led me to consider All In The Loop as the best for this purpose.

Standout features & integrations:

With All In The Loop, organizers can create engaging event apps with features like live polling, Q&A sessions, and personalized schedules. These apps can also integrate with social media platforms, enabling attendees to share their experiences and extend the event's reach beyond physical attendees.


The pricing for All In The Loop is provided upon request, with bespoke packages tailored to the specific needs of the event.

  • Pros:
    • Provides a platform for creating personalized event apps
    • Features like live polling and Q&A boost attendee engagement
    • Integration with social media platforms for wider event reach
  • Cons:
    • Pricing is not transparent; it is available upon request
    • May have a learning curve for those new to app creation
    • Not ideal for small events that may not require a dedicated app

Other Event Management CRM

Below is a list of additional event management CRM that we shortlisted but did not make it to the top 12. Definitely worth checking them out.

  1. RegFox - Good for its flat-rate pricing model
  2. Splash - Good for brand-centric event marketing
  3. Goldcast - Good for hosting interactive virtual events
  4. Core-apps - Good for its strong focus on trade show event management
  5. Webex Events - Good for integration with the broader
  6. Cisco Webex suite Honeybook - Good for the full lifecycle management of client projects
  7. Stova - Good for its AI-driven event analysis capabilities
  8. Glue Up - Good for managing events, memberships, and communities in one platform
  9. vFairs - Good for virtual trade shows and job fairs
  10. Eventzilla - Good for facilitating both virtual and in-person events

Selection Criteria for Event Management CRM

When choosing an event management CRM, there are several factors that can determine whether or not a platform is a good fit for your needs. I've personally evaluated dozens of event management tools and put them through their paces, but for this list, I specifically focused on tools that excel in certain key areas. Let's explore these important criteria in more detail:

Core Functionality:

  • Event Registration: The tool should provide an easy-to-use interface for attendees to register for the event.
  • Scheduling: It should be able to handle complex schedules with multiple tracks and sessions.
  • Attendee Management: The tool should help manage attendees, from tracking RSVPs to communicating with guests.
  • Reporting and Analytics: It should offer robust reporting capabilities to measure event success.

Key Features:

  • Customizable Event Pages: The ability to create custom-branded event pages is a big plus.
  • Mobile App: An associated mobile app can enhance attendee engagement before, during, and after the event.
  • Networking Features: In virtual events, features that facilitate networking and interaction among participants are crucial.
  • Integration with other Tools: It should easily integrate with other tools like email marketing software, payment gateways, and customer relationship management (CRM) systems.


  • User Interface: Event management software should be intuitive to use, with an interface that makes it easy to access all the important features. Look for clear navigation menus, visual cues, and a sensible layout.
  • Onboarding and Training: If a tool has complex features, it needs to have a solid onboarding process or training resources to help new users get up to speed.
  • Customer Support: Efficient client management is a must. Look for platforms that offer multiple support channels such as email, phone, live chat, and an extensive knowledge base.
  • Role-Based Access: An event management tool should have an easy-to-configure, role-based access system. This allows different team members to have varying levels of permissions according to their responsibilities.

People Also Ask

What are the benefits of using event management CRM tools?

Event management CRM tools offer numerous benefits, including streamlined event planning, easy event registration, improved attendee management, and efficient reporting and analytics. They also facilitate seamless integration with other tools, such as payment gateways and marketing platforms. Customizable event pages and mobile apps associated with these tools can significantly enhance attendee engagement.

How much do event management CRM tools cost?

The cost of event management CRM tools can vary greatly depending on the features, the number of users, and the scale of events they are designed to handle. Some tools offer a free basic plan, but most have a tiered pricing model.

What are the pricing models for these tools?

Most event management CRM tools use a tiered pricing model where the cost increases with the level of features and the number of users. There might also be different pricing for different scales of events. Some tools charge a flat monthly or annual fee, while others might charge per event or per attendee.

What is the typical range of pricing for these tools?

Pricing can start from as low as $10 per user/month and go up to several hundred dollars per month for premium plans. Remember, more advanced features or higher user limits usually result in higher costs.

Which are the cheapest and most expensive event management CRM software?

While it can vary based on specific requirements, as of my last update, All In The Loop and RegFox were among the more affordable options. On the other hand, platforms like Cvent Event Management and vFairs are on the higher end of the spectrum.

Are there any free event management CRM tools?

Yes, there are free event management CRM tools available. However, these typically offer limited features and are suitable for smaller events. Eventbrite, for instance, offers a free plan that is quite useful for small-scale events. Do note that for more comprehensive features and larger events, you'll likely need a paid plan.


In this guide, I highlighted the unique selling proposition of each tool, described their standout features, and provided critical insight into their pricing. I also offered practical advice on what to look for when selecting the right tool for your specific needs.

First, remember that the "best" tool will largely depend on your specific requirements - the scale of your events, your budget, and the particular features you need. Some tools excel in specific areas like attendee management, while others are great for creating custom event apps. It's important to identify your needs first and then choose the tool that best addresses them.

Second, consider the pricing and what it includes. While some platforms may seem more expensive at first glance, they may also offer a wider array of features that would be more costly to add on to other platforms. So, evaluate the pricing in the context of what the package offers.

Lastly, the importance of usability. An event management CRM with a user-friendly interface and excellent customer support can make a world of difference. It's worth investing in a tool that's easy to use and has a team ready to help when you need it.

Selecting the right event management CRM can make the process of planning and managing events significantly easier and more efficient.

What do you think?

Feel free to share your suggestions or experiences with other event management CRMs. Your input could be incredibly valuable to other readers in their quest for the perfect tool.

Thank you for taking the time to read this guide, and we look forward to hearing your recommendations.

Cory Masters
By Cory Masters

Cory Masters is a dynamic professional with 10+ years of experience working across hotel and hospitality management, accounting, financial management, office management, and operations. She's passionate about elevating other professionals in the community, using her 4 years as an Assistant Hotel Manager at Four Seasons to share the lessons she's learned about managing guest interactions, reservations, hotel staff, hotel services, hotel management systems, and more.