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Having significant experience in hotel revenue management, I know a thing or two about the tech that drives our industry. In this review, I'll unravel the intricacies of IDeaS revenue management software. By the end, you'll clearly understand whether this tool is the right fit for your needs.

A screenshot showcasing the "At a Glance" screen in IDeaS RMS, where essential data is summarized.
Here's a screenshot showcasing the "At a Glance" screen in IDeaS RMS, where essential data is summarized.

IDeaS RMS Overview

IDeaS is a software designed to optimize hotel revenue. It caters to hoteliers and property managers seeking advanced analytics. The tool offers comprehensive insights to drive better financial results. It addresses challenges such as unpredictable guest demand, complex pricing strategies, and limited time for analysis. Its standout features include robust forecasting, real-time data analytics, and intuitive dashboards.


Robust Forecasting: IDeaS utilizes advanced algorithms to accurately predict guest demand, aiding hoteliers in their decision-making.

Real-time Analytics: This software constantly updates its data, ensuring users have access to the most current market trends and information.

Intuitive Dashboards: IDeaS presents its insights in an easy-to-understand format, making it simpler for users to interpret and act on the data.


Learning Curve: Some users find IDeaS more complex than basic revenue management tools, requiring a longer adjustment period.

Integration Hiccups: There have been instances of integration challenges with certain property management systems.

Customization Limitations: While IDeaS offers a range of features, its customization options may be limited compared to other niche solutions.

Expert Opinion

Having evaluated various revenue management tools over the years, I can assert that IDeaS stands out in certain aspects. Its robust forecasting and real-time analytics offer advantages in decision-making processes. However, its slightly steep learning curve might deter newcomers, and its integration challenges are worth noting. While its functionality is commendable, certain software might offer better customization. In my judgment, IDeaS works best for mid to large-scale hotels and properties that prioritize data-driven strategies and can invest the time to harness its full potential.

IDeaS: The Bottom Line:

What sets IDeaS apart from many similar tools is its commitment to real-time analytics paired with robust forecasting. While other platforms may offer revenue optimization, IDeaS emphasizes the use of advanced algorithms to provide accurate predictions. Its intuitive dashboards, presenting intricate data in a digestible format, remain a noteworthy feature, giving users both the depth and clarity they need in today's competitive hospitality market.

IDeaS RMS Deep Dive

Before diving into the nitty-gritty of IDeaS, it's crucial to have an understanding of its core features. These specifications are the backbone of any revenue management software, and how a platform measures up can offer significant insights into its capabilities and fit for your business.

Product Specifications

  1. Real-time Data Analysis - Yes
  2. Robust Forecasting - Yes
  3. Demand-based Pricing - Yes
  4. Group Evaluation - Yes
  5. Rate Optimization - Yes
  6. Competitor Rate Analysis - No
  7. Channel Distribution Management - Yes
  8. Inventory Management - Yes
  9. Event Tracking - Yes
  10. Reporting Tools - Yes
  11. Historical Data Analysis - Yes
  12. Booking Trends - Yes
  13. Guest Segmentation - Yes
  14. Multilingual Support - No
  15. Seasonal Demand Analytics - Yes
  16. Group Booking Optimization - Yes
  17. Mobile Access - Yes
  18. Integrations with PMS - Yes
  19. Customizable Dashboards - No
  20. Role-based Access Control - Yes
  21. Alerts and Notifications - Yes
  22. Price Elasticity Measurement - No
  23. Strategy Simulation - Yes
  24. Overbooking Management - Yes
  25. KPI Tracking - Yes

IDeaS Feature Overview

  1. Real-time Data Analysis: IDeaS offers real-time insights, ensuring users make informed decisions based on the latest market trends.
  2. Robust Forecasting: The software utilizes advanced algorithms to provide precise demand predictions.
  3. Demand-based Pricing: IDeaS adjusts room rates in real-time based on current demand, optimizing revenue.
  4. Group Evaluation: This feature helps manage and price group bookings efficiently.
  5. Rate Optimization: By analyzing various factors, IDeaS sets the optimal rate for rooms.
  6. Event Tracking: Special events impact demand; IDeaS monitors these to adjust strategies accordingly.
  7. Inventory Management: Hotels can track room availability and optimize their inventory distribution.
  8. Strategy Simulation: Before implementing, users can simulate revenue strategies to predict outcomes.
  9. Overbooking Management: Manage and minimize the risks associated with overbooking.
  10. KPI Tracking: Keep an eye on key performance indicators to gauge the success of revenue strategies.

Standout Functionality

  1. Strategy Simulation: Unlike many competitors, IDeaS allows for a strategy "test-run" to foresee potential outcomes.
  2. Group Evaluation: Its detailed focus on group bookings ensures hotels can manage large bookings without sacrificing revenue.
  3. Real-time Data Analysis: Immediate insights allow for rapid, informed decisions, differentiating it from other platforms.


IDeaS integrates seamlessly with numerous Property Management Systems (PMS), offering a synchronized experience. The platform does offer an API, enabling hotels to build custom integrations as needed. Additionally, certain add-ons are available that can expand the software's capabilities, tailoring it further to a hotel's unique needs.

IDeaS Pricing

Pricing upon request.

Ease of Use

Navigating IDeaS feels intuitive, though the abundance of features can initially feel overwhelming. Onboarding is smooth, with clear guidance provided. Some complexities arise when delving into detailed analytics, but with time, users tend to find their rhythm.

Customer Support

IDeaS offers a range of support channels, including live chat, documentation, and webinars. While response times are generally satisfactory, some users express a desire for more immediate support during peak business hours.

IDeaS Use Case

Hoteliers and property managers often gravitate towards IDeaS. Its comprehensive features cater especially well to mid to large-scale establishments. The software has found particular favor among those who prioritize data-driven decisions.

Who Would Be A Bad Fit For IDeaS?

Smaller establishments, such as boutique hotels or bed and breakfast venues, may find IDeaS too comprehensive for their needs. Additionally, businesses looking for a quick setup without a learning curve might feel out of place.

A screenshot of the business analysis screen in IDeaS RMS, showing some bar charts and data tables.
A preview of the business analysis screen in IDeaS RMS. Here, users can find and compare key business statistics.


Here are the answers to some of the most frequently asked questions about IDeaS RMS.

Can IDeaS integrate with my existing PMS?

Yes, IDeaS integrates with numerous Property Management Systems.

Does the software support mobile access?

Yes, IDeaS can be accessed via mobile.

Can I simulate revenue strategies before implementing them?

Absolutely, IDeaS offers a unique strategy simulation feature.

How does the platform handle group bookings?

IDeaS has a special feature for managing and pricing group bookings.

Is training provided during onboarding?

Yes, guidance and training are part of the onboarding process.

Can I track KPIs with IDeaS?

Yes, the software offers tools for KPI tracking.

Does IDeaS provide real-time data insights?

Yes, one of its standout features is real-time data analysis.

Can I manage inventory with IDeaS?

Indeed, inventory management is one of its features.

Alternatives to IDeaS

  • RateGain: A good choice for hotels seeking detailed competitor rate analysis. You can also check out our In-depth review of RateGain.
  • Kriya RevGEN: Known for its simplistic and user-friendly interface.
  • Duetto: Offers a deep focus on guest personalization in its revenue strategies.

You can discover even more alternatives to IDeaS in our round-up of the 34 Best Hotel Revenue Management Software.

IDeaS Company Overview & History

IDeaS pioneers revenue solutions tailored for the hospitality industry. Esteemed hotel chains worldwide trust it for revenue optimization. As a leading software company in the realm, IDeaS boasts a global presence, with its HQ situated in Minneapolis. The company's mission revolves around empowering hoteliers with smart tech solutions. Its journey, dotted with milestones, began with introducing advanced algorithms, and today, it continues to set industry standards.


After diving deep into IDeaS, I've come to appreciate the distinctive blend of features this software offers. Its emphasis on real-time insights, combined with advanced forecasting and a suite of strategy tools, solidifies its place in the revenue management realm. I'm keen to hear from others who have interacted with IDeaS or any of its alternatives. Your experiences and insights can greatly benefit me and other readers in making well-informed decisions.

Cory Masters
By Cory Masters

Cory Masters is a dynamic professional with 10+ years of experience working across hotel and hospitality management, accounting, financial management, office management, and operations. She's passionate about elevating other professionals in the community, using her 4 years as an Assistant Hotel Manager at Four Seasons to share the lessons she's learned about managing guest interactions, reservations, hotel staff, hotel services, hotel management systems, and more.